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Head-to-head · Stock Photo Websites

Shutterstock vs Pexels

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Shutterstock #1 in Stock Photo Websites 9.3/10 Paid ✓ 4 of 4 features Visit Shutterstock
Pexels #4 in Stock Photo Websites 9.0/10 Free plan Free plan✓ 4 of 4 features Visit Pexels

Shutterstock leads on 0 checks, Pexels on 1, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreShutterstock · 9.3/10
  • Free planonly Pexels

Shutterstock scores higher on our rubric for stock photo websites: 9.3 against 9.0 out of 10; our editors rank them #1 and #4.

Pexels offers free plan; Shutterstock doesn't.

Shutterstock is the better fit for teams needing broad stock media and API access. Pexels is the better fit for free photos and video with strong integrations.

  • Shutterstock fits best

    Teams needing broad stock media and API access

  • Pexels fits best

    Free photos and video with strong integrations

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Shutterstock 9.3/10 Visit ↗ Pexels 9.0/10 Visit ↗
At a glance
Editor score 9.3 9.0
Ranking #1 in Stock Photo Websites #4 in Stock Photo Websites
Best for Teams needing broad stock media and API access Free photos and video with strong integrations
Pricing model Paid Free
Starting price — Free plan
Free plan — ✓ (best)
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Live chat, Docs Docs
Integrations 8,000+ integrations 6 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Shutterstock 4/4 · Pexels 4/4
Vector assets ✓ ✓
Illustration assets ✓ ✓
Editorial assets ✓ ✓
API access ✓ ✓
Specs
Monthly downloads 10 /mo Not checked yet
Included team seats 1 seats Not checked yet
Our review
Pros
  • Covers photos, EPS vectors, illustrations, editorial images, video, and audio
  • API supports searching, licensing, and downloading media
  • Offers AI tools, reverse image search, apps, and team administration
  • Free downloads for personal and commercial projects under the Pexels license
  • Searchable photo and video libraries with curated feeds and collections
  • Integrations across Canva, Figma, Google Slides, Office, and developer workflows
Cons
  • Single-seat plans limit built-in collaboration
  • Unlimited Plus is required for unlimited video, music, and sound effects
  • Plan choices vary substantially by media type and AI credit allowance
  • Focused on stock photos and video rather than broader asset-production workflows
  • API access is aimed at developers embedding media into websites and applications
  • Desktop workflows depend on web access, browser extensions, and integrations
Our verdict

Shutterstock is an online stock-content platform for creative professionals, businesses, marketing teams, and media organizations. Its searchable libraries cover stock photos, EPS vectors, illustrations, editorial imagery, video, music,…

Read the review →

Pexels is a free stock media website for individuals, businesses, creators, and developers. Its library combines searchable photos and videos contributed by a global creator community, with downloads for personal and commercial projects…

Read the review →
  1. ShutterstockStock Photo Websites 9.3Paid
  2. PexelsStock Photo Websites 9.0Free plan

Strengths and trade-offs

  • Shutterstock — where it wins

    • Covers photos, EPS vectors, illustrations, editorial images, video, and audio
    • API supports searching, licensing, and downloading media
    • Offers AI tools, reverse image search, apps, and team administration

    Where it doesn't

    • Single-seat plans limit built-in collaboration
    • Unlimited Plus is required for unlimited video, music, and sound effects
    • Plan choices vary substantially by media type and AI credit allowance
  • Pexels — where it wins

    • Free downloads for personal and commercial projects under the Pexels license
    • Searchable photo and video libraries with curated feeds and collections
    • Integrations across Canva, Figma, Google Slides, Office, and developer workflows

    Where it doesn't

    • Focused on stock photos and video rather than broader asset-production workflows
    • API access is aimed at developers embedding media into websites and applications
    • Desktop workflows depend on web access, browser extensions, and integrations

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update