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Head-to-head · Stock Photo Websites

Pexels vs Unsplash

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Pexels #4 in Stock Photo Websites 9.0/10 Free plan Free plan✓ 4 of 4 features Visit Pexels
Unsplash #5 in Stock Photo Websites 8.9/10 Free plan · 90-day trial Free planFree trial✓ 4 of 4 features Visit Unsplash

Pexels leads on 0 checks, Unsplash on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scorePexels · 9.0/10
  • Free planboth
  • Free trialonly Unsplash

Pexels scores higher on our rubric for stock photo websites: 9.0 against 8.9 out of 10; our editors rank them #4 and #5.

Pexels is the better fit for free photos and video with strong integrations. Unsplash is the better fit for free photo browsing with a capable developer API.

  • Pexels fits best

    Free photos and video with strong integrations

  • Unsplash fits best

    Free photo browsing with a capable developer API

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Pexels 9.0/10 Visit ↗ Unsplash 8.9/10 Visit ↗
At a glance
Editor score 9.0 8.9
Ranking #4 in Stock Photo Websites #5 in Stock Photo Websites
Best for Free photos and video with strong integrations Free photo browsing with a capable developer API
Pricing model Free Free plan + paid
Starting price Free plan —
Free plan ✓ ✓
Free trial — 90 days
Deployment Cloud, Mobile Cloud, Mobile, Browser extension
Platforms Web, iOS, Android Web, iOS, Android, Chrome extension
Support Docs Email, Docs
Integrations 6 integrations 5 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Enterprise
Features Pexels 4/4 · Unsplash 4/4
Vector assets ✓ ✓
Illustration assets ✓ ✓
Editorial assets ✓ ✓
API access ✓ ✓
Specs
Monthly downloads Not checked yet Not checked yet
Included team seats Not checked yet 1 seats
Our review
Pros
  • Free downloads for personal and commercial projects under the Pexels license
  • Searchable photo and video libraries with curated feeds and collections
  • Integrations across Canva, Figma, Google Slides, Office, and developer workflows
  • Free downloads from an open library under the Unsplash License
  • API supports search, editorial feeds, image URLs, and transformations
  • Works across web, mobile, Chrome, macOS, and Figma workflows
Cons
  • Focused on stock photos and video rather than broader asset-production workflows
  • API access is aimed at developers embedding media into websites and applications
  • Desktop workflows depend on web access, browser extensions, and integrations
  • Some content and editing tools require Unsplash+
  • Free downloads remain subject to Unsplash License restrictions
  • Developer API workflows require technical implementation
Our verdict

Pexels is a free stock media website for individuals, businesses, creators, and developers. Its library combines searchable photos and videos contributed by a global creator community, with downloads for personal and commercial projects…

Read the review →

Unsplash is a visual asset platform for people who need photos, illustrations, and other visual content for creative, commercial, editorial, or personal projects. Its open library supports browsing, searching, downloading, and organizing…

Read the review →
  1. PexelsStock Photo Websites 9.0Free plan
  2. UnsplashStock Photo Websites 8.9Free plan · 90-day trial

Strengths and trade-offs

  • Pexels — where it wins

    • Free downloads for personal and commercial projects under the Pexels license
    • Searchable photo and video libraries with curated feeds and collections
    • Integrations across Canva, Figma, Google Slides, Office, and developer workflows

    Where it doesn't

    • Focused on stock photos and video rather than broader asset-production workflows
    • API access is aimed at developers embedding media into websites and applications
    • Desktop workflows depend on web access, browser extensions, and integrations
  • Unsplash — where it wins

    • Free downloads from an open library under the Unsplash License
    • API supports search, editorial feeds, image URLs, and transformations
    • Works across web, mobile, Chrome, macOS, and Figma workflows

    Where it doesn't

    • Some content and editing tools require Unsplash+
    • Free downloads remain subject to Unsplash License restrictions
    • Developer API workflows require technical implementation
  • Pexels9.0/10 · Free plan

    A free stock media library with useful integrations, mobile apps, and API access.

    Visit PexelsFull verdict →
  • Unsplash8.9/10 · Free plan · 90-day trial

    A broad free visual library with collections, mobile tools, Figma support, and a capable API.

    Visit UnsplashFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update