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Head-to-head · Affiliate Link Management Software

ShortlyLink vs LinkCentral

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score ShortlyLink #1 in Affiliate Link Management Software 9.4/10 Free plan Free plan✓ 1 of 5 features Visit ShortlyLink
LinkCentral #6 in Affiliate Link Management Software 8.5/10 Free plan Free plan✓ 5 of 5 features Visit LinkCentral

ShortlyLink leads on 0 checks, LinkCentral on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreShortlyLink · 9.4/10
  • Free planboth
  • Most featuresLinkCentral · 5 of 5

ShortlyLink scores higher on our rubric for affiliate link management software: 9.4 against 8.5 out of 10; our editors rank them #1 and #6.

ShortlyLink is the better fit for teams wanting a capable free link platform. LinkCentral is the better fit for wordPress users wanting flexible link infrastructure.

  • ShortlyLink fits best

    Teams wanting a capable free link platform

  • LinkCentral fits best

    WordPress users wanting flexible link infrastructure

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature ShortlyLink 9.4/10 Visit ↗ LinkCentral 8.5/10 Visit ↗
At a glance
Editor score 9.4 8.5
Ranking #1 in Affiliate Link Management Software #6 in Affiliate Link Management Software
Best for Teams wanting a capable free link platform WordPress users wanting flexible link infrastructure
Pricing model Free Free plan + paid
Starting price Free plan $49.99/site/yr
Free plan ✓ ✓
Free trial — —
Deployment Cloud Self-hosted
Platforms Web Web
Integrations 6 integrations 13 integrations
Built for Solo, Small business, Mid-market Solo, Small business, Mid-market
Features ShortlyLink 1/5 · LinkCentral 5/5
Link cloaking Not checked yet ✓ (best)
Geo-targeting ✓ ✓
Link localization Not checked yet ✓ (best)
Link rotation Not checked yet ✓ (best)
Conversion tracking Not checked yet ✓ (best)
Specs
Sites included Not checked yet 1 sites
Team seats Not checked yet Not checked yet
Our review
Pros
  • Free beta plan includes targeting, testing, analytics, and attribution
  • Bulk import supports up to 500 links with custom domains
  • REST API, HMAC-signed webhooks, and major tracking integrations
  • Free plan includes link management, tracking, GA4, and redirects
  • Premium adds geo-routing, rotation, conversion tracking, and API access
  • Open-source, self-hosted option with WordPress builder integrations
Cons
  • Beta access is limited
  • Custom domains require DNS TXT verification
  • The listed platforms are web and API
  • Premium licensing is organized by site count or lifetime access
  • Advanced features require a Premium plan
  • The product is focused on WordPress-based websites
Our verdict

ShortlyLink is a web-based URL shortener and link-management platform for performance marketers, media buyers, agencies, creators, and developers. It turns long campaign URLs into branded, trackable links with automatically generated or…

Read the review →

LinkCentral is a WordPress plugin for website owners, digital marketers, SEO specialists, and content creators who need centralized control over branded short links and redirects. It supports custom prefixes and slugs, link cloaking, click…

Read the review →
  1. ShortlyLinkAffiliate Link Management Software 9.4Free plan
  2. LinkCentralAffiliate Link Management Software 8.5Free plan

Strengths and trade-offs

  • ShortlyLink — where it wins

    • Free beta plan includes targeting, testing, analytics, and attribution
    • Bulk import supports up to 500 links with custom domains
    • REST API, HMAC-signed webhooks, and major tracking integrations

    Where it doesn't

    • Beta access is limited
    • Custom domains require DNS TXT verification
    • The listed platforms are web and API

  • LinkCentral — where it wins

    • Free plan includes link management, tracking, GA4, and redirects
    • Premium adds geo-routing, rotation, conversion tracking, and API access
    • Open-source, self-hosted option with WordPress builder integrations

    Where it doesn't

    • Premium licensing is organized by site count or lifetime access
    • Advanced features require a Premium plan
    • The product is focused on WordPress-based websites

More comparisons

All affiliate link management software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update