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Head-to-head · Pet Care Software

Shepherd vs Pawfinity

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Shepherd #6 in Pet Care Software 8.4/10 Pricing on request ✓ 0 of 5 features Visit Shepherd
Pawfinity #8 in Pet Care Software 8.2/10 7-day trial Free trial✓ 1 of 5 features Visit Pawfinity

Shepherd leads on 0 checks, Pawfinity on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreShepherd · 8.4/10
  • Free trialonly Pawfinity
  • Most featuresPawfinity · 1 of 5

Shepherd scores higher on our rubric for pet care software: 8.4 against 8.2 out of 10; our editors rank them #6 and #8.

Shepherd is the better fit for clinics prioritizing SOAP workflows and client texting. Pawfinity is the better fit for pet-service businesses needing desktop and mobile access.

  • Shepherd fits best

    Clinics prioritizing SOAP workflows and client texting

  • Pawfinity fits best

    Pet-service businesses needing desktop and mobile access

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Shepherd 8.4/10 Visit ↗ Pawfinity 8.2/10 Visit ↗
At a glance
Editor score 8.4 8.2
Ranking #6 in Pet Care Software #8 in Pet Care Software
Best for Clinics prioritizing SOAP workflows and client texting Pet-service businesses needing desktop and mobile access
Pricing model Paid Paid
Starting price Pricing on request $55/mo
Free plan Not checked yet —
Free trial — 7 days
Deployment Cloud Cloud, Desktop, Mobile
Platforms Web Web, Windows, macOS, iOS, Android
Support Live chat, Docs Phone, Tickets, Docs
Compliance SOC 2, PCI DSS GDPR, PCI DSS
Integrations 7 integrations 1 integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Shepherd 0/5 · Pawfinity 1/5
Online booking Not checked yet ✓ (best)
Client portal Not checked yet Not checked yet
Automated reminders Not checked yet Not checked yet
Payment processing Not checked yet Not checked yet
Multi-location support Not checked yet Not checked yet
Specs
Mobile access Not checked yet Not checked yet
Our review
Pros
  • SOAP records with AI-assisted capture and clinical decision support
  • Client portal, recurring booking, reminders, texting, and digital forms
  • Integrated payments, inventory reporting, and multi-location support
  • Combines booking, pet records, reminders, payments, and recurring scheduling
  • Includes employee profiles, time clock, payroll, and route planning
  • Runs on web, Windows, macOS, iOS, and Android
Cons
  • Runs in a browser without a dedicated mobile app
  • Pricing is handled through a demo rather than published tiers
  • Support is limited to chat and documentation, not 24/7 coverage
  • Displayed plan prices are monthly amounts billed annually
  • SMS, secure document storage, and precision location incur add-on charges
  • Integration coverage centers on QuickBooks synchronization
Our verdict

Shepherd is cloud-based veterinary practice management software for general-practice, mobile, hybrid, and multi-location clinics. It brings scheduling, recurring appointments, client communication, SOAP-based medical records, digital…

Read the review →

Pawfinity is cloud-based business management software for pet groomers, mobile groomers, kennels, daycares, trainers, and other pet-service businesses. It brings online booking and appointment requests together with client and pet…

Read the review →
  1. ShepherdPet Care Software 8.4Pricing on request
  2. PawfinityPet Care Software 8.27-day trial

Strengths and trade-offs

  • Shepherd — where it wins

    • SOAP records with AI-assisted capture and clinical decision support
    • Client portal, recurring booking, reminders, texting, and digital forms
    • Integrated payments, inventory reporting, and multi-location support

    Where it doesn't

    • Runs in a browser without a dedicated mobile app
    • Pricing is handled through a demo rather than published tiers
    • Support is limited to chat and documentation, not 24/7 coverage

  • Pawfinity — where it wins

    • Combines booking, pet records, reminders, payments, and recurring scheduling
    • Includes employee profiles, time clock, payroll, and route planning
    • Runs on web, Windows, macOS, iOS, and Android

    Where it doesn't

    • Displayed plan prices are monthly amounts billed annually
    • SMS, secure document storage, and precision location incur add-on charges
    • Integration coverage centers on QuickBooks synchronization
  • Shepherd8.4/10 · Pricing on request

    A veterinary practice platform centered on SOAP records, communication, and recurring care.

    Visit ShepherdFull verdict →
  • Pawfinity8.2/10 · 7-day trial

    A broad pet-service operations suite with booking, records, payments, staffing, and routing.

    Visit PawfinityFull verdict →

More comparisons

All pet care software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update