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Head-to-head · AI SEO Software

Semrush vs SE Ranking

  • Updated Nov 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Semrush #1 in AI SEO Software 9.3/10 Free plan · 7-day trial Free planFree trial✓ 0 of 1 features Visit Semrush
SE Ranking #3 in AI SEO Software 8.9/10 14-day trial Free trial✓ 0 of 1 features Visit SE Ranking

Semrush leads on 1 check, SE Ranking on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSemrush · 9.3/10
  • Free planonly Semrush
  • Free trialboth

Semrush scores higher on our rubric for ai seo software: 9.3 against 8.9 out of 10; our editors rank them #1 and #3.

Semrush offers free plan; SE Ranking doesn't.

Semrush is the better fit for established SEO and marketing teams. SE Ranking is the better fit for growing SEO teams needing broad tracking.

  • Semrush fits best

    Established SEO and marketing teams

  • SE Ranking fits best

    Growing SEO teams needing broad tracking

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Semrush 9.3/10 Visit ↗ SE Ranking 8.9/10 Visit ↗
At a glance
Editor score 9.3 8.9
Ranking #1 in AI SEO Software #3 in AI SEO Software
Best for Established SEO and marketing teams Growing SEO teams needing broad tracking
Pricing model Free plan + paid Paid
Starting price — $103.20/mo
Free plan ✓ (best) —
Free trial 7 days 14 days
Free trial length 7 days 14 days · no card needed
Deployment Cloud Cloud
Platforms Web Web
Support Tickets, Docs, Community Email, Live chat, Docs
Compliance PCI DSS GDPR
Integrations 20+ integrations 16 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Semrush 0/1 · SE Ranking 0/1
SEO content briefs Not checked yet Not checked yet
Specs
Keyword research Not checked yet Not checked yet
Content optimization Not checked yet Not checked yet
Rank tracking Not checked yet Not checked yet
Technical SEO audits Not checked yet Not checked yet
Competitor analysis Not checked yet Not checked yet
Publishing workflows Not checked yet Not checked yet
Our review
Pros
  • Covers keywords, rankings, audits, backlinks, competitors, and reporting
  • Includes keyword metrics for search volume, difficulty, intent, and CPC
  • Offers scheduled audits, recurring crawls, exports, and API access
  • Tracks keywords, rankings, competitors, backlinks, audits, and local SEO
  • Includes Google Analytics 4, Search Console, Looker Studio, and automation integrations
  • Offers daily rank and AI prompt tracking plus Data and Project APIs
Cons
  • Monitoring is capped at 5 websites on the SEO and Starter plans
  • Daily keyword tracking starts at 500 keywords on entry plans
  • Advanced capabilities are split across multiple paid plan tiers
  • No free plan; the free trial lasts 14 days
  • Core includes 10 projects and 1 manager seat
  • Enterprise pricing and limits are custom
Our verdict

Semrush is an online visibility management platform for marketers, agencies, and businesses. Its SEO toolkit brings together keyword discovery, competitor research, position tracking, technical website crawling, backlink analysis,…

Read the review →

SE Ranking is an SEO platform for agencies and in-house marketing teams that want research, monitoring, auditing, and reporting in one workspace. Its feature set covers keyword research, scheduled rank tracking by search engine, location,…

Read the review →
  1. SemrushAI SEO Software 9.3Free plan · 7-day trial
  2. SE RankingAI SEO Software 8.914-day trial

Strengths and trade-offs

  • Semrush — where it wins

    • Covers keywords, rankings, audits, backlinks, competitors, and reporting
    • Includes keyword metrics for search volume, difficulty, intent, and CPC
    • Offers scheduled audits, recurring crawls, exports, and API access

    Where it doesn't

    • Monitoring is capped at 5 websites on the SEO and Starter plans
    • Daily keyword tracking starts at 500 keywords on entry plans
    • Advanced capabilities are split across multiple paid plan tiers

  • SE Ranking — where it wins

    • Tracks keywords, rankings, competitors, backlinks, audits, and local SEO
    • Includes Google Analytics 4, Search Console, Looker Studio, and automation integrations
    • Offers daily rank and AI prompt tracking plus Data and Project APIs

    Where it doesn't

    • No free plan; the free trial lasts 14 days
    • Core includes 10 projects and 1 manager seat
    • Enterprise pricing and limits are custom
  • Semrush9.3/10 · Free plan · 7-day trial

    A broad SEO platform for teams that need research, monitoring, audits, and reporting in one place.

    Visit SemrushFull verdict →
  • SE Ranking8.9/10 · 14-day trial

    A broad SEO workspace for teams that need tracking, audits, research, reporting, and APIs.

    Visit SE RankingFull verdict →

More comparisons

All AI SEO software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update