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Head-to-head · Email Marketing Analytics Software

SegMetrics vs AnyTrack

Updated Oct 2026
Both researched from official sources
4 checks side by side

Higher score SegMetrics #5 in Email Marketing Analytics Software 8.4/10 14-day trial Free trial✓ 0 of 4 features Visit SegMetrics

AnyTrack #34 in Email Marketing Analytics Software 5.5/10 Free plan · 14-day trial Free planFree trial✓ 2 of 4 features Visit AnyTrack

SegMetrics leads on 1 check, AnyTrack on 1, and 2 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

Highest scoreSegMetrics · 8.4/10
Lowest starting priceSegMetrics · $57/mo
Free planonly AnyTrack
Free trialboth
Most featuresAnyTrack · 2 of 4

SegMetrics scores higher on our rubric for email marketing analytics software: 8.4 against 5.5 out of 10; our editors rank them #5 and #34.

AnyTrack offers free plan; SegMetrics doesn't. SegMetrics is cheaper to start at $57/mo against $100/mo.

SegMetrics is the better fit for teams needing person-level attribution. AnyTrack is the better fit for marketers needing cross-channel conversion tracking.

SegMetrics fits best
Teams needing person-level attribution
AnyTrack fits best
Marketers needing cross-channel conversion tracking

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Side by side

Show only differences

Feature	SegMetrics 8.4/10 Visit ↗	AnyTrack 5.5/10 Visit ↗
At a glance
Editor score	8.4	5.5
Ranking	#5 in Email Marketing Analytics Software	#34 in Email Marketing Analytics Software
Best for	Teams needing person-level attribution	Marketers needing cross-channel conversion tracking
Pricing model	Paid	Free plan + paid
Starting price	$57/mo (best)	$100/mo
Free plan	—	✓ (best)
Free trial	14 days	14 days
Free trial length	14 days	14 days · no card needed
Deployment	Cloud, Browser extension	Cloud
Platforms	Web, Chrome extension	Web
Support	Email, Live chat, Phone	Docs
Compliance	GDPR	GDPR
Integrations	138+ integrations	300+ integrations
Built for	Small business, Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features SegMetrics 0/4 · AnyTrack 2/4
Revenue tracking	Not checked yet	✓ (best)
Ecommerce tracking	Not checked yet	✓ (best)
Campaign comparison	Not checked yet	Not checked yet
Optimization insights	Not checked yet	Not checked yet
Specs
Historical data	Not checked yet	Not checked yet
Connected platforms	Not checked yet	100 platforms
Attribution models	Not checked yet	Single-touch
Our review
Pros	Tracks person-level attribution across funnel touchpoints Includes lifetime-value, revenue, and customer journey reporting Offers 100+ integrations, APIs, and server-side tracking	Tracks email, paid, organic, affiliate, and referral conversions Reports revenue, ROAS, campaigns, conversions, and landing pages Connects with 100-plus integrations and 90-plus affiliate networks
Cons	Starts at $57 per month with no free plan Broader than email-specific analytics alone Advanced capabilities require higher paid tiers	Broader attribution platform than a dedicated email analytics suite Advanced tiers add cost for cross-domain and multi-account needs Some capabilities require paid plans or higher-tier limits
Our verdict	SegMetrics is a cloud marketing attribution platform for marketers, agencies, ecommerce businesses, SaaS companies, coaches, and digital product businesses. It connects advertising, website, email, funnel, call, CRM, and purchase activity… Read the review →	AnyTrack is a conversion tracking and attribution platform for marketers, ecommerce businesses, affiliate marketers, lead-generation teams, information businesses, and agencies. It connects website, ecommerce, affiliate, CRM, and email… Read the review →

SegMetricsEmail Marketing Analytics Software 8.414-day trial
AnyTrackEmail Marketing Analytics Software 5.5Free plan · 14-day trial

Compare the top tools in

Strengths and trade-offs

SegMetrics — where it wins
- Tracks person-level attribution across funnel touchpoints
- Includes lifetime-value, revenue, and customer journey reporting
- Offers 100+ integrations, APIs, and server-side tracking
Where it doesn't
- Starts at $57 per month with no free plan
- Broader than email-specific analytics alone
- Advanced capabilities require higher paid tiers
AnyTrack — where it wins
- Tracks email, paid, organic, affiliate, and referral conversions
- Reports revenue, ROAS, campaigns, conversions, and landing pages
- Connects with 100-plus integrations and 90-plus affiliate networks
Where it doesn't
- Broader attribution platform than a dedicated email analytics suite
- Advanced tiers add cost for cross-domain and multi-account needs
- Some capabilities require paid plans or higher-tier limits

SegMetrics8.4/10 · 14-day trial
A person-level attribution platform for tracking journeys, revenue, and lifetime value.
Visit SegMetrics Full verdict →
AnyTrack5.5/10 · Free plan · 14-day trial
A broad attribution platform for marketers tracking email and cross-channel conversions.
Visit AnyTrack Full verdict →

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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated 19 Oct 2026 · How we research and update