Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Push Notification Software

Pushwoosh vs Firebase Cloud Messaging

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Pushwoosh #2 in Push Notification Software 9.2/10 Free plan Free plan✓ 0 of 6 features Visit Pushwoosh
Firebase Cloud Messaging #4 in Push Notification Software 8.8/10 Free plan Free plan✓ 4 of 6 features Visit Firebase

Pushwoosh leads on 0 checks, Firebase Cloud Messaging on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scorePushwoosh · 9.2/10
  • Free planboth
  • Most featuresFirebase Cloud Messaging · 4 of 6

Pushwoosh scores higher on our rubric for push notification software: 9.2 against 8.8 out of 10; our editors rank them #2 and #4.

Pushwoosh is the better fit for affordable omnichannel engagement. Firebase Cloud Messaging is the better fit for developers needing free cross-platform push delivery.

  • Pushwoosh fits best

    Affordable omnichannel engagement

  • Firebase Cloud Messaging fits best

    Developers needing free cross-platform push delivery

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Pushwoosh 9.2/10 Visit ↗ Firebase Cloud Messaging 8.8/10 Visit ↗
At a glance
Editor score 9.2 8.8
Ranking #2 in Push Notification Software #4 in Push Notification Software
Best for Affordable omnichannel engagement Developers needing free cross-platform push delivery
Pricing model Free plan + paid Free
Starting price $5/unit/mo Free
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Desktop, Mobile Cloud, Mobile, Browser extension
Platforms Web, Windows, macOS, iOS, Android Web, iOS, Android
Support Live chat, Tickets, Docs Tickets, Community, Docs
Compliance SOC 2, ISO 27001, GDPR, HIPAA, 2FA GDPR
Integrations 30+ integrations 5 integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Pushwoosh 0/6 · Firebase Cloud Messaging 4/6
Web push Not checked yet ✓ (best)
Mobile push Not checked yet ✓ (best)
Desktop push Not checked yet Not checked yet
Audience segmentation Not checked yet ✓ (best)
Automation workflows Not checked yet Not checked yet
API access Not checked yet ✓ (best)
Specs
Subscriber limit Not checked yet Not checked yet
Our review
Pros
  • Mobile and web push with in-app messaging
  • Visual journeys with behavioral triggers and A/B testing
  • API access, analytics exports and broad integrations
  • Supports web, iOS, and Android apps
  • Includes APIs, segmentation, scheduling, and A/B testing
  • Connects with Google Analytics and Firebase services
Cons
  • Usage-based pricing requires ongoing recipient or MAU tracking
  • Channel-based plans can make budgeting less straightforward
  • The Push-only offer is described as limited
  • Broader Firebase services can incur charges under the Blaze plan
  • Requires developer implementation through SDKs or APIs
  • Focuses on push delivery rather than broader workflow automation
Our verdict

Pushwoosh is a customer engagement platform for mobile-first businesses and app teams. It combines mobile and web push notifications with in-app messaging, email, SMS, WhatsApp, LINE and Kakao messaging. Teams can manage campaigns through…

Read the review →

Firebase Cloud Messaging (FCM) is a cloud messaging service for delivering notification and data messages to web, iOS, and Android applications. It is aimed at developers building engagement, synchronization, and re-engagement…

Read the review →
  1. PushwooshPush Notification Software 9.2Free plan
  2. Firebase Cloud MessagingPush Notification Software 8.8Free plan

Strengths and trade-offs

  • Pushwoosh — where it wins

    • Mobile and web push with in-app messaging
    • Visual journeys with behavioral triggers and A/B testing
    • API access, analytics exports and broad integrations

    Where it doesn't

    • Usage-based pricing requires ongoing recipient or MAU tracking
    • Channel-based plans can make budgeting less straightforward
    • The Push-only offer is described as limited

  • Firebase Cloud Messaging — where it wins

    • Supports web, iOS, and Android apps
    • Includes APIs, segmentation, scheduling, and A/B testing
    • Connects with Google Analytics and Firebase services

    Where it doesn't

    • Broader Firebase services can incur charges under the Blaze plan
    • Requires developer implementation through SDKs or APIs
    • Focuses on push delivery rather than broader workflow automation
  • Pushwoosh9.2/10 · Free plan

    A flexible engagement platform for mobile-first teams spanning push, in-app, email, SMS and more.

    Visit PushwooshFull verdict →
  • Firebase Cloud Messaging8.8/10 · Free plan

    A no-cost developer service for targeted push delivery across web and mobile.

    Visit FirebaseFull verdict →

More comparisons

All push notification software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update