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Head-to-head · Card Sorting Software

OptimalSort vs Murat Yilmaz Card Sorting

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score OptimalSort #1 in Card Sorting Software 8.9/10 7-day trial Free trial✓ 4 of 4 features Visit OptimalSort
Murat Yilmaz Card Sorting #4 in Card Sorting Software 7.8/10 Free plan Free plan✓ 4 of 4 features Visit Murat Yilmaz

OptimalSort leads on 0 checks, Murat Yilmaz Card Sorting on 1, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreOptimalSort · 8.9/10
  • Free planonly Murat Yilmaz Card Sorting
  • Free trialonly OptimalSort

OptimalSort scores higher on our rubric for card sorting software: 8.9 against 7.8 out of 10; our editors rank them #1 and #4.

Murat Yilmaz Card Sorting offers free plan; OptimalSort doesn't.

OptimalSort is the better fit for professional card-sorting and information-architecture teams. Murat Yilmaz Card Sorting is the better fit for free users needing remote card-sort analytics.

  • OptimalSort fits best

    Professional card-sorting and information-architecture teams

  • Murat Yilmaz Card Sorting fits best

    Free users needing remote card-sort analytics

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature OptimalSort 8.9/10 Visit ↗ Murat Yilmaz Card Sorting 7.8/10 Visit ↗
At a glance
Editor score 8.9 7.8
Ranking #1 in Card Sorting Software #4 in Card Sorting Software
Best for Professional card-sorting and information-architecture teams Free users needing remote card-sort analytics
Pricing model Paid Free
Starting price $199/mo Free
Free plan — ✓ (best)
Free trial 7 days —
Deployment Cloud Cloud
Platforms Web Web
Support Email, Docs Email
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market
Features OptimalSort 4/4 · Murat Yilmaz Card Sorting 4/4
Open card sorts ✓ ✓
Closed card sorts ✓ ✓
Hybrid card sorts ✓ ✓
Remote participant mode ✓ ✓
Specs
Participant limit Not checked yet Not checked yet
Card limit Not checked yet Not checked yet
Analysis features Advanced Advanced
Our review
Pros
  • Supports open, closed and hybrid card-sorting studies
  • Provides dendrogram, PCA, similarity-matrix and 3D-cluster analyses
  • Includes Figma, Google, Okta, OneLogin, SAML 2.0 and API integrations
  • Supports open, closed and hybrid card-sort studies
  • Provides agreement scores, similarity matrices and dendrograms
  • Remote links and CSV/JSON export require no participant accounts
Cons
  • Starter limits launches to five studies per year
  • Web-only deployment excludes native desktop and mobile applications
  • No free plan; paid access starts at $199/month billed annually
  • Web-only deployment limits offline and native-app workflows
  • Email is the listed support channel
  • Analysis is focused on card-sorting studies rather than broader UX research
Our verdict

OptimalSort is an online card-sorting tool for UX, product, content and research teams working on information architecture. Researchers can add cards or import them from a spreadsheet, invite participants through links or recruitment…

Read the review →

Murat Yilmaz Card Sorting is a browser-based tool for researchers organizing website pages, tasks or product categories. It suits solo practitioners and small or mid-market teams that need remote information-architecture studies without…

Read the review →
  1. OptimalSortCard Sorting Software 8.97-day trial
  2. Murat Yilmaz Card SortingCard Sorting Software 7.8Free plan

Strengths and trade-offs

  • OptimalSort — where it wins

    • Supports open, closed and hybrid card-sorting studies
    • Provides dendrogram, PCA, similarity-matrix and 3D-cluster analyses
    • Includes Figma, Google, Okta, OneLogin, SAML 2.0 and API integrations

    Where it doesn't

    • Starter limits launches to five studies per year
    • Web-only deployment excludes native desktop and mobile applications
    • No free plan; paid access starts at $199/month billed annually

  • Murat Yilmaz Card Sorting — where it wins

    • Supports open, closed and hybrid card-sort studies
    • Provides agreement scores, similarity matrices and dendrograms
    • Remote links and CSV/JSON export require no participant accounts

    Where it doesn't

    • Web-only deployment limits offline and native-app workflows
    • Email is the listed support channel
    • Analysis is focused on card-sorting studies rather than broader UX research

More comparisons

All card sorting software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update