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Head-to-head · Book Marketing Tools

NetGalley vs Book2Look

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score NetGalley #4 in Book Marketing Tools 8.1/10 Free plan Free plan✓ 3 of 6 features Visit NetGalley
Book2Look #5 in Book Marketing Tools 7.9/10 Pricing on request ✓ 4 of 6 features Visit Book2Look

NetGalley leads on 1 check, Book2Look on 1, and 5 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreNetGalley · 8.1/10
  • Free planonly NetGalley
  • Most featuresBook2Look · 4 of 6

NetGalley scores higher on our rubric for book marketing tools: 8.1 against 7.9 out of 10; our editors rank them #4 and #5.

NetGalley offers free plan; Book2Look doesn't. Book2Look offers book landing pages; NetGalley doesn't.

NetGalley is the better fit for publishers seeking reviewer discovery and review campaigns. Book2Look is the better fit for publishers creating interactive, shareable book showcases.

  • NetGalley fits best

    Publishers seeking reviewer discovery and review campaigns

  • Book2Look fits best

    Publishers creating interactive, shareable book showcases

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Side by side

Feature NetGalley 8.1/10 Visit ↗ Book2Look 7.9/10 Visit ↗
At a glance
Editor score 8.1 7.9
Ranking #4 in Book Marketing Tools #5 in Book Marketing Tools
Best for Publishers seeking reviewer discovery and review campaigns Publishers creating interactive, shareable book showcases
Pricing model Free plan + paid Paid
Starting price $150/unit one-time Pricing on request
Free plan ✓ (best) —
Free trial — —
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Support Email, Tickets, Docs Email
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features NetGalley 3/6 · Book2Look 4/6
Book landing pages — ✓ (best)
Promotion campaigns ✓ ✓
ARC team management ✓ (best) Not checked yet
Retailer links Not checked yet ✓ (best)
Campaign analytics ✓ ✓
Email list tools — Not checked yet
Our review
Pros
  • Digital review-copy and audiobook discovery for targeted book advocates
  • Approval workflows, contact invites, and reader feedback reporting
  • Booktrovert supports giveaways, sweepstakes, and retail campaigns
  • Combines searchable book details, excerpts, media and retailer links in Biblets
  • Supports embeds, mobile display, and sharing by email, SMS and WhatsApp
  • Adds book walls, performance reports, and ONIX upload and editing tools
Cons
  • A six-month digital listing costs $575 per title
  • Featured Title promotion adds $150 per title for one week
  • No book landing pages or email-list tools are provided
  • Pricing is handled through distributors or sales rather than published plans
  • Focused on online presentation and promotion, not a broad publishing workflow
  • Cloud deployment and email support may not suit every team's requirements
Our verdict

NetGalley helps publishers and authors place digital review copies and audiobooks in front of reviewers, librarians, booksellers, educators, media, and other book advocates. Members can request titles or receive invitations, then submit…

Read the review →

Book2Look helps publishers, self-publishers, booksellers and bloggers create interactive online book showcases called Biblets. Each Biblet can combine searchable bibliographic information with a PDF excerpt or ePub reader, media clips and…

Read the review →
  1. NetGalleyBook Marketing Tools 8.1Free plan
  2. Book2LookBook Marketing Tools 7.9Pricing on request

Strengths and trade-offs

  • NetGalley — where it wins

    • Digital review-copy and audiobook discovery for targeted book advocates
    • Approval workflows, contact invites, and reader feedback reporting
    • Booktrovert supports giveaways, sweepstakes, and retail campaigns

    Where it doesn't

    • A six-month digital listing costs $575 per title
    • Featured Title promotion adds $150 per title for one week
    • No book landing pages or email-list tools are provided

  • Book2Look — where it wins

    • Combines searchable book details, excerpts, media and retailer links in Biblets
    • Supports embeds, mobile display, and sharing by email, SMS and WhatsApp
    • Adds book walls, performance reports, and ONIX upload and editing tools

    Where it doesn't

    • Pricing is handled through distributors or sales rather than published plans
    • Focused on online presentation and promotion, not a broad publishing workflow
    • Cloud deployment and email support may not suit every team's requirements

More comparisons

All book marketing tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update