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Head-to-head · Book Marketing Tools

Booksprout vs Book2Look

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score Booksprout #3 in Book Marketing Tools 8.3/10 Free plan Free plan✓ 5 of 6 features Visit Booksprout
Book2Look #5 in Book Marketing Tools 7.9/10 Pricing on request ✓ 4 of 6 features Visit Book2Look

Booksprout leads on 1 check, Book2Look on 0, and 6 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreBooksprout · 8.3/10
  • Free planonly Booksprout
  • Most featuresBooksprout · 5 of 6

Booksprout scores higher on our rubric for book marketing tools: 8.3 against 7.9 out of 10; our editors rank them #3 and #5.

Booksprout offers free plan; Book2Look doesn't.

Booksprout is the better fit for authors focused on advance reviews and ARC management. Book2Look is the better fit for publishers creating interactive, shareable book showcases.

  • Booksprout fits best

    Authors focused on advance reviews and ARC management

  • Book2Look fits best

    Publishers creating interactive, shareable book showcases

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Booksprout 8.3/10 Visit ↗ Book2Look 7.9/10 Visit ↗
At a glance
Editor score 8.3 7.9
Ranking #3 in Book Marketing Tools #5 in Book Marketing Tools
Best for Authors focused on advance reviews and ARC management Publishers creating interactive, shareable book showcases
Pricing model Free plan + paid Paid
Starting price Free plan Pricing on request
Free plan ✓ (best) —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Built for Solo, Small business, Mid-market Small business, Mid-market, Enterprise
Features Booksprout 5/6 · Book2Look 4/6
Book landing pages ✓ ✓
Promotion campaigns ✓ ✓
ARC team management ✓ (best) Not checked yet
Retailer links ✓ ✓
Campaign analytics ✓ ✓
Email list tools — Not checked yet
Our review
Pros
  • Recruit and manage ARC readers in one campaign workflow
  • Distribute digital review copies and send reminders
  • Track reader and review progress with retailer links
  • Combines searchable book details, excerpts, media and retailer links in Biblets
  • Supports embeds, mobile display, and sharing by email, SMS and WhatsApp
  • Adds book walls, performance reports, and ONIX upload and editing tools
Cons
  • Focused on advance-reader and review campaigns, not broader marketing
  • No email list tools
  • Web-based cloud deployment only
  • Pricing is handled through distributors or sales rather than published plans
  • Focused on online presentation and promotion, not a broad publishing workflow
  • Cloud deployment and email support may not suit every team's requirements
Our verdict

Booksprout gives authors and publishers a web-based workflow for advance-reader campaigns and book reviews. They can create campaigns, recruit and manage ARC readers, distribute digital review copies, communicate with participants, and…

Read the review →

Book2Look helps publishers, self-publishers, booksellers and bloggers create interactive online book showcases called Biblets. Each Biblet can combine searchable bibliographic information with a PDF excerpt or ePub reader, media clips and…

Read the review →
  1. BooksproutBook Marketing Tools 8.3Free plan
  2. Book2LookBook Marketing Tools 7.9Pricing on request

Strengths and trade-offs

  • Booksprout — where it wins

    • Recruit and manage ARC readers in one campaign workflow
    • Distribute digital review copies and send reminders
    • Track reader and review progress with retailer links

    Where it doesn't

    • Focused on advance-reader and review campaigns, not broader marketing
    • No email list tools
    • Web-based cloud deployment only
  • Book2Look — where it wins

    • Combines searchable book details, excerpts, media and retailer links in Biblets
    • Supports embeds, mobile display, and sharing by email, SMS and WhatsApp
    • Adds book walls, performance reports, and ONIX upload and editing tools

    Where it doesn't

    • Pricing is handled through distributors or sales rather than published plans
    • Focused on online presentation and promotion, not a broad publishing workflow
    • Cloud deployment and email support may not suit every team's requirements

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update