Head-to-head · Book Marketing Tools
Booksprout vs Book2Look
Booksprout leads on 1 check, Book2Look on 0, and 6 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreBooksprout · 8.3/10
- Free planonly Booksprout
- Most featuresBooksprout · 5 of 6
Booksprout scores higher on our rubric for book marketing tools: 8.3 against 7.9 out of 10; our editors rank them #3 and #5.
Booksprout offers free plan; Book2Look doesn't.
Booksprout is the better fit for authors focused on advance reviews and ARC management. Book2Look is the better fit for publishers creating interactive, shareable book showcases.
- Booksprout fits best
Authors focused on advance reviews and ARC management
- Book2Look fits best
Publishers creating interactive, shareable book showcases
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Side by side
| Feature | Booksprout 8.3/10 Visit ↗ | Book2Look 7.9/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.3 | 7.9 |
| Ranking | #3 in Book Marketing Tools | #5 in Book Marketing Tools |
| Best for | Authors focused on advance reviews and ARC management | Publishers creating interactive, shareable book showcases |
| Pricing model | Free plan + paid | Paid |
| Starting price | Free plan | Pricing on request |
| Free plan | ✓ (best) | — |
| Free trial | — | — |
| Deployment | Cloud | Cloud |
| Platforms | Web | Web |
| Built for | Solo, Small business, Mid-market | Small business, Mid-market, Enterprise |
| Features Booksprout 5/6 · Book2Look 4/6 | ||
| Book landing pages | ✓ | ✓ |
| Promotion campaigns | ✓ | ✓ |
| ARC team management | ✓ (best) | Not checked yet |
| Retailer links | ✓ | ✓ |
| Campaign analytics | ✓ | ✓ |
| Email list tools | — | Not checked yet |
| Our review | ||
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| Cons |
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| Our verdict | Booksprout gives authors and publishers a web-based workflow for advance-reader campaigns and book reviews. They can create campaigns, recruit and manage ARC readers, distribute digital review copies, communicate with participants, and… Read the review → |
Book2Look helps publishers, self-publishers, booksellers and bloggers create interactive online book showcases called Biblets. Each Biblet can combine searchable bibliographic information with a PDF excerpt or ePub reader, media clips and… Read the review → |
Strengths and trade-offs
Booksprout — where it wins
- Recruit and manage ARC readers in one campaign workflow
- Distribute digital review copies and send reminders
- Track reader and review progress with retailer links
Where it doesn't
- Focused on advance-reader and review campaigns, not broader marketing
- No email list tools
- Web-based cloud deployment only
Book2Look — where it wins
- Combines searchable book details, excerpts, media and retailer links in Biblets
- Supports embeds, mobile display, and sharing by email, SMS and WhatsApp
- Adds book walls, performance reports, and ONIX upload and editing tools
Where it doesn't
- Pricing is handled through distributors or sales rather than published plans
- Focused on online presentation and promotion, not a broad publishing workflow
- Cloud deployment and email support may not suit every team's requirements
- Booksprout8.3/10 · Free plan
A focused web tool for organizing ARC readers, review copies, reminders, and progress.
Visit BooksproutFull verdict → - Book2Look7.9/10 · Pricing on request
A web-based toolkit for publishers to present books, share Biblets and track engagement.
Visit Book2LookFull verdict →
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All book marketing tools comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update







