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Head-to-head · Referral Marketing Software

Mention Me vs Cello

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Mention Me #3 in Referral Marketing Software 8.7/10 Pricing on request · 60-day trial Free trial✓ 3 of 3 features Visit Mention Me
Cello #6 in Referral Marketing Software 8.2/10 Free plan Free plan✓ 3 of 3 features Visit Cello

Mention Me leads on 0 checks, Cello on 1, and 3 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMention Me · 8.7/10
  • Free planonly Cello
  • Free trialonly Mention Me

Mention Me scores higher on our rubric for referral marketing software: 8.7 against 8.2 out of 10; our editors rank them #3 and #6.

Cello offers free plan; Mention Me doesn't.

Mention Me is the better fit for enterprise ecommerce referral optimization. Cello is the better fit for teams needing web and mobile referral coverage.

  • Mention Me fits best

    Enterprise ecommerce referral optimization

  • Cello fits best

    Teams needing web and mobile referral coverage

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Mention Me 8.7/10 Visit ↗ Cello 8.2/10 Visit ↗
At a glance
Editor score 8.7 8.2
Ranking #3 in Referral Marketing Software #6 in Referral Marketing Software
Best for Enterprise ecommerce referral optimization Teams needing web and mobile referral coverage
Pricing model Paid Free plan + paid
Starting price — $80/mo
Free plan — ✓ (best)
Free trial 60 days —
Deployment Cloud Cloud, Mobile
Platforms Web Web, iOS, Android
Integrations 10 integrations 7 integrations
Features Mention Me 3/3 · Cello 3/3
Referral links ✓ ✓
Referral codes ✓ ✓
Fraud controls ✓ ✓
Specs
Reward payouts Unique checkout codes; coupon links; referral credit; discounts; competition entries; free gifts PayPal, Venmo
Attribution window Not checked yet Not checked yet
Participant limit Not checked yet 5 participants
Our review
Pros
  • Personalized links, referral codes, rewards, and offline Name Share tracking
  • A/B testing, segmentation, benchmarking, and earned-growth measurement
  • Integrations with Shopify, SAP, Klaviyo, Meta, TikTok, and more
  • Supports web, iOS, Android, and API implementations
  • Automates attribution, reward calculation, payouts, and fraud detection
  • Connects with Stripe, HubSpot, Salesforce, and other business systems
Cons
  • Pricing is handled through contact sales rather than self-serve checkout
  • The platform is available on web only
  • Its enterprise breadth may exceed the needs of smaller referral programs
  • The Free plan allows one partner campaign and five transacting partners
  • User Referrals Grow costs $200 per month, above the $80 starting price
  • Enterprise plans list custom SLAs without a monthly price
Our verdict

Mention Me is a referral marketing and customer advocacy platform for ecommerce and other online businesses. It helps brands run refer-a-friend programs, distribute incentives, track referral activity, identify advocates, and measure…

Read the review →

Cello is referral marketing software for SaaS companies running user referral and partner programs. It places referral components and launchers inside web and mobile products, creates personal attributable links, and tracks signups and…

Read the review →
  1. Mention MeReferral Marketing Software 8.7Pricing on request · 60-day trial
  2. CelloReferral Marketing Software 8.2Free plan

Strengths and trade-offs

  • Mention Me — where it wins

    • Personalized links, referral codes, rewards, and offline Name Share tracking
    • A/B testing, segmentation, benchmarking, and earned-growth measurement
    • Integrations with Shopify, SAP, Klaviyo, Meta, TikTok, and more

    Where it doesn't

    • Pricing is handled through contact sales rather than self-serve checkout
    • The platform is available on web only
    • Its enterprise breadth may exceed the needs of smaller referral programs

  • Cello — where it wins

    • Supports web, iOS, Android, and API implementations
    • Automates attribution, reward calculation, payouts, and fraud detection
    • Connects with Stripe, HubSpot, Salesforce, and other business systems

    Where it doesn't

    • The Free plan allows one partner campaign and five transacting partners
    • User Referrals Grow costs $200 per month, above the $80 starting price
    • Enterprise plans list custom SLAs without a monthly price
  • Mention Me8.7/10 · Pricing on request · 60-day trial

    A referral platform for enterprise brands that want measurable, optimized advocacy programs.

    Visit Mention MeFull verdict →
  • Cello8.2/10 · Free plan

    A broad referral platform for SaaS teams across web, mobile, and partner programs.

    Visit CelloFull verdict →

More comparisons

All referral marketing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update