Head-to-head · Media Planning Software
Mediaocean Prisma vs MediaPlanHQ
Mediaocean Prisma leads on 0 checks, MediaPlanHQ on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreMediaocean Prisma · 7.7/10
Mediaocean Prisma scores higher on our rubric for media planning software: 7.7 against 7.5 out of 10; our editors rank them #6 and #8.
Mediaocean Prisma is the better fit for mid-market and enterprise teams linking plans to execution. MediaPlanHQ is the better fit for agencies organizing placements, budgets, and approvals.
- Mediaocean Prisma fits best
Mid-market and enterprise teams linking plans to execution
- MediaPlanHQ fits best
Agencies organizing placements, budgets, and approvals
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Side by side
| Feature | Mediaocean Prisma 7.7/10 Visit ↗ | MediaPlanHQ 7.5/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 7.7 | 7.5 |
| Ranking | #6 in Media Planning Software | #8 in Media Planning Software |
| Best for | Mid-market and enterprise teams linking plans to execution | Agencies organizing placements, budgets, and approvals |
| Pricing model | Paid | Paid |
| Starting price | Not published | Not published |
| Free plan | Not published | — |
| Free trial | — | — |
| Deployment | Cloud | Cloud |
| Platforms | Web | Web |
| Support | Email, Docs | |
| Built for | Mid-market, Enterprise | Small business, Mid-market |
| Features Mediaocean Prisma 0/1 · MediaPlanHQ 0/1 | ||
| Forecasting tools | Not published | Not published |
| Specs | ||
| Media types supported | Not published | Not published |
| Planning capabilities | Not published | Media placement planning, budget and expense tracking, blocking charts, calendars, reports, insertion orders, booking status automation |
| Channels supported | search, social, display, video | Not published |
| Named integrations | Not published | Not published |
| Deployment platforms | Not published | Web |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Mediaocean Prisma brings media planning together with buying, execution and financial workflows in a cloud platform. It is aimed at agencies, brands and media suppliers, with a stated fit for mid-market and enterprise teams. For… Read the review → |
MediaPlanHQ is a web-based media planning tool from Genidox Inc. for advertiser and agency marketing teams. It brings placement details, campaign budgets, expenses, creative work, approvals, and invoice reconciliation into a shared… Read the review → |
Strengths and trade-offs
Mediaocean Prisma — where it wins
- Supports search, social, display and video campaign planning.
- Connects buying and execution with cross-channel budget controls.
- Ingests daily delivery data and supports invoice reconciliation.
Where it doesn't
- Pricing requires contacting sales rather than choosing a published plan.
- Named integrations focus on Facebook, Sprinklr and Google Ads.
- Its specified channel scope may not cover every media workflow.
MediaPlanHQ — where it wins
- Tracks placements, budgets, expenses, and agency compensation in media plans
- Creates blocking charts, reports, and customizable authorization and insertion orders
- Coordinates creative approvals and validates supplier invoices against insertion orders
Where it doesn't
- There is no free plan; the product is paid
- Standard monthly billing costs more per user than annual billing
- Collaborator licenses focus on comments, files, statuses, and specialized views
- Mediaocean Prisma7.7/10 · Pricing on request
Connects cross-channel planning with campaign execution, spend controls and reconciliation.
Visit MediaoceanFull verdict → - MediaPlanHQ7.5/10 · From $39/user/mo (annual) · 30-day trial
Connects media placements, budgets, approvals, and invoice checks in a web-based workflow.
Visit MediaPlanHQFull verdict →
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All media planning software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update
