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Head-to-head · Virtual Tour Software

Matterport vs Kuula

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Matterport #1 in Virtual Tour Software 9.2/10 Free plan Free plan✓ 0 of 4 features Visit Matterport
Kuula #2 in Virtual Tour Software 9.0/10 Free plan Free plan✓ 0 of 4 features Visit Kuula

Matterport leads on 0 checks, Kuula on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMatterport · 9.2/10
  • Free planboth

Matterport scores higher on our rubric for virtual tour software: 9.2 against 9.0 out of 10; our editors rank them #1 and #2.

Matterport is the better fit for teams building measurable 3D space experiences. Kuula is the better fit for creators who want a polished, low-friction tour workflow.

  • Matterport fits best

    Teams building measurable 3D space experiences

  • Kuula fits best

    Creators who want a polished, low-friction tour workflow

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Matterport 9.2/10 Visit ↗ Kuula 9.0/10 Visit ↗
At a glance
Editor score 9.2 9.0
Ranking #1 in Virtual Tour Software #2 in Virtual Tour Software
Best for Teams building measurable 3D space experiences Creators who want a polished, low-friction tour workflow
Pricing model Free plan + paid Free plan + paid
Starting price — —
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Mobile Cloud, Browser extension
Platforms Web, iOS, Android Web, iOS, Android
Support Docs Email, Docs
Compliance GDPR, SSO/SAML GDPR, 2FA
Integrations 5 integrations 1 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market
Features Matterport 0/4 · Kuula 0/4
360° photo tours Not checked yet Not checked yet
Floor plans Not checked yet Not checked yet
Lead capture Not checked yet Not checked yet
Website embedding Not checked yet Not checked yet
Specs
Published tour limit Not checked yet Not checked yet
Branding controls Not checked yet Not checked yet
Our review
Pros
  • Interactive 3D twins include measurements, floor plans, and guided tours.
  • Capture works with phones, tablets, and compatible 360° cameras.
  • Enterprise tools include SAML SSO, custom roles, APIs, and SDKs.
  • Hotspots, cards, labels and floor plans add context to panoramas.
  • Mobile and Meta Quest VR viewing support immersive sharing.
  • Branding, privacy controls, analytics and Google Analytics integration.
Cons
  • The Free plan allows only one active space and two users.
  • Advanced exports and controls depend on higher plans or add-ons.
  • A capture device and mobile workflow are required to create spaces.
  • The virtual tour editor, branding and privacy controls start on Pro.
  • Its verified feature depth is narrower than Matterport's for complex workflows.
  • Support centers on email and documentation; dedicated training is Enterprise-only.
Our verdict

Matterport turns physical locations into interactive 3D digital twins that people can explore online. It is suited to real estate, design, construction, facilities management, and other teams that need more than static photographs. Capture…

Read the review →

Kuula is a web-based platform for turning 360° panoramic photos into interactive virtual tours. It is suited to real estate, architecture, construction, galleries, education, panoramic photography and other organizations that need to…

Read the review →
  1. MatterportVirtual Tour Software 9.2Free plan
  2. KuulaVirtual Tour Software 9.0Free plan

Strengths and trade-offs

  • Matterport — where it wins

    • Interactive 3D twins include measurements, floor plans, and guided tours.
    • Capture works with phones, tablets, and compatible 360° cameras.
    • Enterprise tools include SAML SSO, custom roles, APIs, and SDKs.

    Where it doesn't

    • The Free plan allows only one active space and two users.
    • Advanced exports and controls depend on higher plans or add-ons.
    • A capture device and mobile workflow are required to create spaces.

  • Kuula — where it wins

    • Hotspots, cards, labels and floor plans add context to panoramas.
    • Mobile and Meta Quest VR viewing support immersive sharing.
    • Branding, privacy controls, analytics and Google Analytics integration.

    Where it doesn't

    • The virtual tour editor, branding and privacy controls start on Pro.
    • Its verified feature depth is narrower than Matterport's for complex workflows.
    • Support centers on email and documentation; dedicated training is Enterprise-only.

More comparisons

All virtual tour software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update