Head-to-head · AI Email Marketing Software
MailerLite vs Zoho Campaigns
MailerLite leads on 0 checks, Zoho Campaigns on 0, and 3 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreMailerLite · 8.8/10
- Free planboth
- Free trialboth
- Most featuresMailerLite · 2 of 5
MailerLite scores higher on our rubric for ai email marketing software: 8.8 against 8.5 out of 10; our editors rank them #6 and #8.
MailerLite is the better fit for affordable all-round email marketing. Zoho Campaigns is the better fit for teams using Zoho or CRM integrations.
- MailerLite fits best
Affordable all-round email marketing
- Zoho Campaigns fits best
Teams using Zoho or CRM integrations
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Side by side
| Feature | MailerLite 8.8/10 Visit ↗ | Zoho Campaigns 8.5/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.8 | 8.5 |
| Ranking | #6 in AI Email Marketing Software | #8 in AI Email Marketing Software |
| Best for | Affordable all-round email marketing | Teams using Zoho or CRM integrations |
| Pricing model | Free plan + paid | Free plan + paid |
| Starting price | $12/mo | — |
| Free plan | ✓ | ✓ |
| Free trial | 14 days | 14 days |
| Free trial length | 14 days · no card needed | 14 days · no card needed |
| Deployment | Cloud | Cloud, Mobile |
| Platforms | Web | Web, iOS, Android |
| Support | Email, Live chat, Community, Docs · 24/7 | Email, Phone, Live chat |
| Compliance | ISO 27001, GDPR | GDPR |
| Integrations | 100+ integrations | 40+ integrations |
| Built for | Solo, Small business, Mid-market, Enterprise | Solo, Small business, Mid-market, Enterprise |
| Features MailerLite 2/5 · Zoho Campaigns 1/5 | ||
| AI content generation | Not checked yet | Not checked yet |
| Automation workflows | Not checked yet | Not checked yet |
| A/B testing | ✓ | ✓ |
| Landing pages | ✓ (best) | Not checked yet |
| SMS marketing | Not checked yet | Not checked yet |
| Specs | ||
| Included contacts | Not checked yet | Not checked yet |
| Monthly email limit | Not checked yet | Not checked yet |
| Our review | ||
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| Cons |
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| Our verdict | MailerLite is an email marketing platform for solopreneurs, creators, small businesses, agencies and larger organizations. It combines drag-and-drop campaign creation with subscriber management, segmentation, visual automation workflows,… Read the review → |
Zoho Campaigns is an email marketing platform for businesses and marketing teams that need campaign creation, contact management, automation, segmentation, testing, analytics, and personalization. Its drag-and-drop editor supports email… Read the review → |
Strengths and trade-offs
MailerLite — where it wins
- Free plan includes automation, landing pages and 2,500 monthly emails
- Visual workflows, segmentation, A/B testing and reporting in one platform
- Integrates with Claude, ChatGPT, Shopify, WordPress, Zapier and 100 services
Where it doesn't
- Free plan is limited to 250 subscribers and 2,500 monthly emails
- Comfort limits users to 50 automations and 10 websites or landing pages
- Enterprise pricing is custom and aimed at businesses over 200,000 subscribers
Zoho Campaigns — where it wins
- Forever Free includes up to 2,000 contacts and 6,000 emails monthly
- Automation, segmentation, A/B testing, personalization, SMS, and WhatsApp support
- Integrates with Zoho CRM, Salesforce, HubSpot, Shopify, WooCommerce, and Zapier
Where it doesn't
- Forever Free includes basic reporting and limited monthly sends
- Paid plans start at 500 contacts, with pricing based on contact volume
- Landing-page coverage is narrower than its email and workflow features
- MailerLite8.8/10 · Free plan · 14-day trial
Affordable all-round email marketing with automation, testing, landing pages and ecommerce tools.
Visit MailerLiteFull verdict → - Zoho Campaigns8.5/10 · Free plan · 14-day trial
A capable email platform for teams already working in Zoho or connected CRM systems.
Visit Zoho CampaignsFull verdict →
More comparisons
All AI email marketing software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update