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Head-to-head · Rewards and Incentives Software

LoyaltyLion vs Kangaroo Rewards

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score LoyaltyLion #1 in Rewards and Incentives Software 8.9/10 Free plan · 14-day trial Free planFree trial✓ 1 of 2 features Visit LoyaltyLion

LoyaltyLion leads on 1 check, Kangaroo Rewards on 1, and 1 is even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreLoyaltyLion · 8.9/10
  • Lowest starting priceKangaroo Rewards · $79/mo
  • Free planonly LoyaltyLion
  • Free trialonly LoyaltyLion

LoyaltyLion scores higher on our rubric for rewards and incentives software: 8.9 against 8.2 out of 10; our editors rank them #1 and #8.

LoyaltyLion offers free plan; Kangaroo Rewards doesn't. Kangaroo Rewards is cheaper to start at $79/mo against $199/mo.

LoyaltyLion is the better fit for shopify merchants wanting a full loyalty program. Kangaroo Rewards is the better fit for small businesses wanting affordable branded rewards.

  • LoyaltyLion fits best

    Shopify merchants wanting a full loyalty program

  • Kangaroo Rewards fits best

    Small businesses wanting affordable branded rewards

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature LoyaltyLion 8.9/10 Visit ↗ Kangaroo Rewards 8.2/10 Visit ↗
At a glance
Editor score 8.9 8.2
Ranking #1 in Rewards and Incentives Software #8 in Rewards and Incentives Software
Best for Shopify merchants wanting a full loyalty program Small businesses wanting affordable branded rewards
Pricing model Free plan + paid Paid
Starting price $199/mo $79/mo (best)
Free plan ✓ (best) —
Free trial 14 days —
Deployment Cloud Cloud
Platforms Web Web
Integrations 9 integrations 13 integrations
Features LoyaltyLion 1/2 · Kangaroo Rewards 1/2
Reward catalog Not checked yet Not checked yet
API access ✓ ✓
Specs
Program types Not checked yet Not checked yet
Supported audiences Not checked yet Not checked yet
Native integrations Not checked yet Not checked yet
Redemption options Not checked yet Not checked yet
Our review
Pros
  • Supports points for purchases, referrals, reviews, birthdays, and social activity
  • Combines VIP tiers, referral controls, challenges, and customer segmentation
  • Offers Shopify integrations, Klaviyo messaging, and a headless API
  • Points, tiers, referrals and gamified reward programs
  • Email, SMS and push campaigns with segmentation
  • POS, e-commerce, CRM and ERP connectivity plus branded apps
Cons
  • Classic includes 500 orders per month, so higher-volume stores need another tier
  • Advanced and Plus pricing is custom
  • Its broad feature set may exceed the needs of stores seeking only simple rewards
  • No free plan is available
  • Advanced automation and segmentation start on the $199 Plus plan
  • White-label apps and advanced analytics require higher tiers
Our verdict

LoyaltyLion gives ecommerce merchants tools to build loyalty programs around points, referrals, VIP tiers, and challenges. It is especially oriented toward businesses using Shopify, Shopify Plus, or Shopify POS, with options for branded…

Read the review →

Kangaroo Rewards is a loyalty and customer-engagement platform for retailers, restaurants, e-commerce businesses and other customer-facing organizations. It supports points and rewards, membership levels, tiered benefits, referrals,…

Read the review →
  1. LoyaltyLionRewards and Incentives Software 8.9Free plan · 14-day trial
  2. Kangaroo RewardsRewards and Incentives Software 8.2Paid

Strengths and trade-offs

  • LoyaltyLion — where it wins

    • Supports points for purchases, referrals, reviews, birthdays, and social activity
    • Combines VIP tiers, referral controls, challenges, and customer segmentation
    • Offers Shopify integrations, Klaviyo messaging, and a headless API

    Where it doesn't

    • Classic includes 500 orders per month, so higher-volume stores need another tier
    • Advanced and Plus pricing is custom
    • Its broad feature set may exceed the needs of stores seeking only simple rewards
  • Kangaroo Rewards — where it wins

    • Points, tiers, referrals and gamified reward programs
    • Email, SMS and push campaigns with segmentation
    • POS, e-commerce, CRM and ERP connectivity plus branded apps

    Where it doesn't

    • No free plan is available
    • Advanced automation and segmentation start on the $199 Plus plan
    • White-label apps and advanced analytics require higher tiers

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update