Head-to-head · Subscription Ecommerce Software
Loop Subscriptions vs Subbly
Loop Subscriptions leads on 1 check, Subbly on 1, and 5 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreLoop Subscriptions · 7.8/10
- Lowest starting priceSubbly · $14/mo
- Free planonly Loop Subscriptions
- Free trialboth
Loop Subscriptions scores higher on our rubric for subscription ecommerce software: 7.8 against 7.4 out of 10; our editors rank them #14 and #18.
Loop Subscriptions offers free plan; Subbly doesn't. Subbly is cheaper to start at $14/mo against $99/mo.
Loop Subscriptions is the better fit for brands wanting broad subscription features. Subbly is the better fit for merchants needing a hosted subscription store.
- Loop Subscriptions fits best
Brands wanting broad subscription features
- Subbly fits best
Merchants needing a hosted subscription store
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Side by side
| Feature | Loop Subscriptions 7.8/10 Visit ↗ | Subbly 7.4/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 7.8 | 7.4 |
| Ranking | #14 in Subscription Ecommerce Software | #18 in Subscription Ecommerce Software |
| Best for | Brands wanting broad subscription features | Merchants needing a hosted subscription store |
| Pricing model | Free plan + paid | Paid |
| Starting price | $99/mo | $14/mo (best) |
| Free plan | ✓ (best) | — |
| Free trial | 14 days | 14 days |
| Free trial length | 14 days | 14 days · no card needed |
| Deployment | Cloud | Cloud, Browser extension |
| Platforms | Web | Web |
| Support | Email, Live chat, Phone | Email, Live chat, Docs · 24/7 |
| Integrations | 50+ integrations | 12 integrations |
| Built for | Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features Loop Subscriptions 5/5 · Subbly 5/5 | ||
| Subscriber portal | ✓ | ✓ |
| Pause or skip | ✓ | ✓ |
| Prepaid plans | ✓ | ✓ |
| Payment recovery | ✓ | ✓ |
| Native storefront | ✓ | ✓ |
| Specs | ||
| Product types | Both | Both |
| Billing intervals | Custom | Custom |
| Our review | ||
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| Our verdict | Loop Subscriptions is a Shopify app for direct-to-consumer brands selling recurring products, memberships, prepaid plans, gifts, and bundles. It combines subscription selling plans, customizable storefront widgets, a self-service customer… Read the review → |
Subbly is a hosted ecommerce platform for businesses selling recurring physical products, digital products, memberships, and services. It combines storefront creation, subscription and one-time checkout, customer portals, billing and… Read the review → |
Strengths and trade-offs
Loop Subscriptions — where it wins
- Free plan supports up to 50 subscriptions
- Prepaid, gift, trial, membership, and bundle options
- Dunning, cancellation flows, analytics, APIs, and webhooks
Where it doesn't
- Starter begins at $99 per month
- Transaction fees apply in addition to monthly plan fees
- Enterprise pricing is volume-based rather than published
Subbly — where it wins
- Supports subscription and one-time product checkout
- Offers custom cadences, prepaid plans, pause, and skip controls
- Connects with major payment and shipping services
Where it doesn't
- No free plan is available
- Advanced capabilities require higher-priced tiers
- Pricing differs by billing period and plan
- Loop Subscriptions7.8/10 · Free plan · 14-day trial
Broad subscription capabilities with a free entry plan and paid growth tools.
Visit LoopFull verdict → - Subbly7.4/10 · 14-day trial
A hosted subscription store with checkout, retention tools, inventory, and flexible billing.
Visit SubblyFull verdict →
All subscription ecommerce software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update

