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Head-to-head · Email Marketing Analytics Software

Listrak vs Triple Whale

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Listrak #7 in Email Marketing Analytics Software 8.2/10 Pricing on request ✓ 0 of 4 features Visit Listrak
Triple Whale #8 in Email Marketing Analytics Software 8.1/10 Free plan Free plan✓ 0 of 4 features Visit Triple Whale

Listrak leads on 0 checks, Triple Whale on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreListrak · 8.2/10
  • Free planonly Triple Whale

Listrak scores higher on our rubric for email marketing analytics software: 8.2 against 8.1 out of 10; our editors rank them #7 and #8.

Listrak is the better fit for retail brands managing cross-channel engagement. Triple Whale is the better fit for ecommerce teams wanting real-time marketing analytics.

  • Listrak fits best

    Retail brands managing cross-channel engagement

  • Triple Whale fits best

    Ecommerce teams wanting real-time marketing analytics

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Listrak 8.2/10 Visit ↗ Triple Whale 8.1/10 Visit ↗
At a glance
Editor score 8.2 8.1
Ranking #7 in Email Marketing Analytics Software #8 in Email Marketing Analytics Software
Best for Retail brands managing cross-channel engagement Ecommerce teams wanting real-time marketing analytics
Pricing model Paid Free plan + paid
Starting price Pricing on request —
Free plan Not checked yet ✓ (best)
Free trial — —
Deployment Cloud Cloud, Mobile
Platforms Web Web, iOS, Android
Support Email, Live chat, Phone, Tickets, Docs · 24/7 Docs
Compliance GDPR SOC 2, SSO/SAML
Integrations 10 integrations 60+ integrations
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Listrak 0/4 · Triple Whale 0/4
Revenue tracking Not checked yet Not checked yet
Ecommerce tracking Not checked yet Not checked yet
Campaign comparison Not checked yet Not checked yet
Optimization insights Not checked yet Not checked yet
Specs
Historical data Not checked yet Not checked yet
Connected platforms Not checked yet Not checked yet
Attribution models Not checked yet Not checked yet
Our review
Pros
  • Cross-channel reporting, conversion tracking, and split testing
  • Predictive segmentation and AI-powered product recommendations
  • Visual journeys with branching logic and real-time event triggers
  • Free plan includes real-time data and first- and last-click attribution
  • Multi-touch attribution, cohort, retention, and LTV analysis
  • Integrations span commerce, advertising, email, and marketplace systems
Cons
  • Pricing requires contacting an account manager or sales representative
  • Broader engagement suite may exceed narrow email analytics needs
  • Platform access is listed for web and API rather than desktop apps
  • Email analytics are one part of a broader ecommerce platform
  • Paid pricing varies by annual GMV and package
  • Advanced measurement features are reserved for Enterprise
Our verdict

Listrak is an enterprise marketing platform for retailers and ecommerce brands that need coordinated engagement across email, SMS/MMS/RCS, push, web, and social audiences. It combines unified customer profiles and identity resolution with…

Read the review →

Triple Whale is an analytics and measurement platform for ecommerce and retail brands. It brings marketing attribution, real-time business dashboards, product and website analytics, customer retention, cohort and lifetime-value analysis,…

Read the review →
  1. ListrakEmail Marketing Analytics Software 8.2Pricing on request
  2. Triple WhaleEmail Marketing Analytics Software 8.1Free plan

Strengths and trade-offs

  • Listrak — where it wins

    • Cross-channel reporting, conversion tracking, and split testing
    • Predictive segmentation and AI-powered product recommendations
    • Visual journeys with branching logic and real-time event triggers

    Where it doesn't

    • Pricing requires contacting an account manager or sales representative
    • Broader engagement suite may exceed narrow email analytics needs
    • Platform access is listed for web and API rather than desktop apps

  • Triple Whale — where it wins

    • Free plan includes real-time data and first- and last-click attribution
    • Multi-touch attribution, cohort, retention, and LTV analysis
    • Integrations span commerce, advertising, email, and marketplace systems

    Where it doesn't

    • Email analytics are one part of a broader ecommerce platform
    • Paid pricing varies by annual GMV and package
    • Advanced measurement features are reserved for Enterprise

More comparisons

All email marketing analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update