Letstok vs Pencil

Letstok8.8Visit Pencil8.6Visit

Higher score Letstok #7 in AI Video Ad Makers 8.8/10 Free plan · 7-day trial Free planFree trial✓ 4 of 4 features Visit Letstok

vs

Pencil #9 in AI Video Ad Makers 8.6/10 Paid ✓ 0 of 4 features Visit Pencil

• Letstok fits best

  Teams managing full ad workflows

• Pencil fits best

  Creative teams needing broad ad operations

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature	Letstok 8.8/10 Visit ↗	Pencil 8.6/10 Visit ↗
At a glance
Editor score	8.8	8.6
Ranking	#7 in AI Video Ad Makers	#9 in AI Video Ad Makers
Best for	Teams managing full ad workflows	Creative teams needing broad ad operations
Pricing model	Free plan + paid	Paid
Starting price	$49/mo	$11/mo (best)
Free plan	✓ (best)	—
Free trial	7 days	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Integrations	28+ integrations	11 integrations
Features Letstok 4/4 · Pencil 0/4
Avatar presenters	✓ (best)	Not checked yet
AI voiceover	✓ (best)	Not checked yet
Brand controls	✓ (best)	Not checked yet
Ad variant generation	✓ (best)	Not checked yet
Specs
Ad formats	Social	Not checked yet
Product inputs	Url	Not checked yet
Maximum video length	Not checked yet	Not checked yet
Our review
Pros	Generates UGC-style ads from URLs, images, prompts, or competitor ads Combines avatars, editing, variants, approvals, scheduling, and publishing Supports Meta and Google campaign creation plus broad social integrations	Generates text, images, videos, and complete ad creatives Supports bulk generation across audiences, markets, and products Connects major ad platforms for launch, tracking, and analysis
Cons	Paid plans start at $49 per month Higher-volume workflows require higher-priced tiers Its broad workflow may exceed the needs of ad-only teams	Full access requires a paid plan Core limits generation volume to 50 per month Available on the web rather than as a native desktop or mobile app
Our verdict	Letstok is an AI marketing platform for small businesses, e-commerce brands, and agencies that need to create and manage video and image ads. It accepts product URLs, images, prompts, and competitor ads as inputs, then supports AI actors,… Read the review →	Pencil is a web-based generative AI platform for marketers, agencies, and enterprise teams that need to produce and manage advertising creatives. It can generate text, images, videos, static ads, video ads, and complete ad concepts using… Read the review →

Strengths and trade-offs

• Letstok — where it wins

  • Generates UGC-style ads from URLs, images, prompts, or competitor ads
  • Combines avatars, editing, variants, approvals, scheduling, and publishing
  • Supports Meta and Google campaign creation plus broad social integrations

  Where it doesn't

  • Paid plans start at $49 per month
  • Higher-volume workflows require higher-priced tiers
  • Its broad workflow may exceed the needs of ad-only teams

• Pencil — where it wins

  • Generates text, images, videos, and complete ad creatives
  • Supports bulk generation across audiences, markets, and products
  • Connects major ad platforms for launch, tracking, and analysis

  Where it doesn't

  • Full access requires a paid plan
  • Core limits generation volume to 50 per month
  • Available on the web rather than as a native desktop or mobile app

• Letstok8.8/10 · Free plan · 7-day trial

  A broad AI ad workflow platform for teams creating, approving, and publishing campaigns.

  Visit LetstokFull verdict →
• Pencil8.6/10 · Paid

  A broad AI ad workflow spanning creative generation, launch, and performance analysis.

  Visit PencilFull verdict →