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Head-to-head · AI Video Ad Makers

Letstok vs Pencil

  • Updated Sep 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Letstok #6 in AI Video Ad Makers 10.0/10 Free plan · paid from $49/mo · 7-day trial Free plan✓ 4 of 4 features Visit Letstok
Pencil #8 in AI Video Ad Makers 3.6/10 From $11/mo (annual) ✓ 0 of 4 features Visit Pencil

Letstok leads on 5 checks, Pencil on 1, and 0 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreLetstok · 10.0/10
  • Lowest starting pricePencil · $11/mo
  • Free planonly Letstok
  • Most featuresLetstok · 4 of 4

Letstok scores higher on our rubric for ai video ad makers: 10.0 against 3.6 out of 10; our editors rank them #6 and #8.

Letstok offers free plan; Pencil doesn't. Pencil is cheaper to start at $11/mo against $49/mo. Letstok offers avatar presenters; Pencil doesn't publish it. Letstok offers ai voiceover; Pencil doesn't publish it. Letstok offers brand controls; Pencil doesn't publish it.

Letstok is the better fit for teams managing full ad workflows. Pencil is the better fit for creative teams needing broad ad operations.

  • Letstok fits best

    Teams managing full ad workflows

  • Pencil fits best

    Creative teams needing broad ad operations

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature Letstok 10.0/10 Visit ↗ Pencil 3.6/10 Visit ↗
At a glance
Editor score 10.0 3.6
Ranking #6 in AI Video Ad Makers #8 in AI Video Ad Makers
Best for Teams managing full ad workflows Creative teams needing broad ad operations
Pricing model Free plan + paid Paid
Starting price $49/mo $11/mo (best)
Free plan ✓ (best) —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Integrations 28+ integrations 11 integrations
Features Letstok 4/4 · Pencil 0/4
Avatar presenters ✓ (best) Not published
AI voiceover ✓ (best) Not published
Brand controls ✓ (best) Not published
Ad variant generation ✓ (best) Not published
Specs
Ad formats Social Not published
Product inputs Url Not published
Maximum video length Not published Not published
Our review
Pros
  • Generates UGC-style ads from URLs, images, prompts, or competitor ads
  • Combines avatars, editing, variants, approvals, scheduling, and publishing
  • Supports Meta and Google campaign creation plus broad social integrations
  • Generates text, images, videos, and complete ad creatives
  • Supports bulk generation across audiences, markets, and products
  • Connects major ad platforms for launch, tracking, and analysis
Cons
  • Paid plans start at $49 per month
  • Higher-volume workflows require higher-priced tiers
  • Its broad workflow may exceed the needs of ad-only teams
  • Full access requires a paid plan
  • Core limits generation volume to 50 per month
  • Available on the web rather than as a native desktop or mobile app
Our verdict

Letstok is an AI marketing platform for small businesses, e-commerce brands, and agencies that need to create and manage video and image ads. It accepts product URLs, images, prompts, and competitor ads as inputs, then supports AI actors,…

Read the review →

Pencil is a web-based generative AI platform for marketers, agencies, and enterprise teams that need to produce and manage advertising creatives. It can generate text, images, videos, static ads, video ads, and complete ad concepts using…

Read the review →
  1. LetstokAI Video Ad Makers 10.0Free plan · paid from $49/mo · 7-day trial
  2. PencilAI Video Ad Makers 3.6From $11/mo (annual)

Strengths and trade-offs

  • Letstok — where it wins

    • Generates UGC-style ads from URLs, images, prompts, or competitor ads
    • Combines avatars, editing, variants, approvals, scheduling, and publishing
    • Supports Meta and Google campaign creation plus broad social integrations

    Where it doesn't

    • Paid plans start at $49 per month
    • Higher-volume workflows require higher-priced tiers
    • Its broad workflow may exceed the needs of ad-only teams

  • Pencil — where it wins

    • Generates text, images, videos, and complete ad creatives
    • Supports bulk generation across audiences, markets, and products
    • Connects major ad platforms for launch, tracking, and analysis

    Where it doesn't

    • Full access requires a paid plan
    • Core limits generation volume to 50 per month
    • Available on the web rather than as a native desktop or mobile app
  • Letstok10.0/10 · Free plan · paid from $49/mo · 7-day trial

    A broad AI ad workflow platform for teams creating, approving, and publishing campaigns.

    Visit LetstokFull verdict →
  • Pencil3.6/10 · From $11/mo (annual)

    A broad AI ad workflow spanning creative generation, launch, and performance analysis.

    Visit PencilFull verdict →

More comparisons

All AI video ad makers comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026