Head-to-head · Free Movie Streaming Services
ITVX vs Xumo Play
ITVX leads on 0 checks, Xumo Play on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreITVX · 8.8/10
- Free planboth
ITVX scores higher on our rubric for free movie streaming services: 8.8 against 8.5 out of 10; our editors rank them #5 and #8.
ITVX is the better fit for UK viewers seeking free films with live ITV channels. Xumo Play is the better fit for viewers who want a wide free channel lineup.
- ITVX fits best
UK viewers seeking free films with live ITV channels
- Xumo Play fits best
Viewers who want a wide free channel lineup
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Side by side
| Feature | ITVX 8.8/10 Visit ↗ | Xumo Play 8.5/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.8 | 8.5 |
| Ranking | #5 in Free Movie Streaming Services | #8 in Free Movie Streaming Services |
| Best for | UK viewers seeking free films with live ITV channels | Viewers who want a wide free channel lineup |
| Pricing model | Free plan + paid | Free |
| Starting price | Not published | Not published |
| Free plan | ✓ | ✓ |
| Free trial | — | — |
| Deployment | Cloud, Mobile | Cloud, Mobile |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Support | Live chat, Phone | Live chat, Docs · 24/7 |
| Built for | Solo | Solo, Small business |
| Features ITVX 0/5 · Xumo Play 0/5 | ||
| Live movie channels | Not published | Not published |
| Offline downloads | Not published | Not published |
| Account required | Not published | Not published |
| Parental controls | Not published | Not published |
| Paid upgrade available | Not published | Not published |
| Specs | ||
| Supported platforms | Not published | Amazon Fire TV/Fire Stick, Android mobile/tablets, Android TV, Google TV, Chromecast, desktop browser, Hisense Smart TV, iPhone/iPad, Rogers and Shaw Ignite boxes, Roku TV/Streaming Sticks, Samsung TV, Sky Glass/Stream (UK), Sony Smart TV, VIZIO SmartCast, Xfinity X1/Flex, Xumo Stream Box, Xumo TV |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | ITVX is ITV’s streaming service for live television and on-demand programmes, films and box sets. Its free, ad-supported tier makes it a fit for UK viewers who want films alongside live ITV channels without starting with a subscription.… Read the review → |
Xumo Play combines live streaming channels with on-demand movies and television in a free, ad-supported service. It is aimed at viewers who want a broad lineup without a subscription or login, and its channel favorites feature gives… Read the review → |
Strengths and trade-offs
ITVX — where it wins
- Free, ad-supported access to on-demand films, shows and box sets
- Live streaming of ITV1, ITV2, ITVBe, ITV3 and ITV4
- Premium adds BritBox catalogue and mobile downloads
Where it doesn't
- The free tier is ad-supported
- Downloads are limited to mobile apps and subject to licensing restrictions
- Intended for viewers in the UK, Channel Islands and Isle of Man
Xumo Play — where it wins
- Offers 350+ live channels across news, sports, entertainment, and lifestyle
- Includes on-demand movies and television titles at no subscription cost
- Supports a broad range of TVs, streaming devices, phones, and browsers
Where it doesn't
- Programming is ad-supported
- Sports is a limited focus
- Availability is centered on the United States, with limited access elsewhere
- ITVX8.8/10 · Free plan · paid from £5.99/mo
A free, ad-supported way to stream ITV channels and on-demand titles, with paid extras.
Visit ITVXFull verdict → - Xumo Play8.5/10 · Free plan
A free streaming service with 350+ live channels plus on-demand movies and TV.
Visit Xumo PlayFull verdict →
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- ITVX vs Fandango at Home
- ITVX vs Sling Freestream
- Fandango at Home vs Xumo Play
- Sling Freestream vs Xumo Play
All free movie streaming services comparisons → · Full ranking →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update