Instacart Storefront Pro vs Ordering.co

Instacart Storefront Pro9.1Visit Ordering.co8.4Visit

Higher score Instacart Storefront Pro #2 in Online Ordering Software 9.1/10 Pricing on request ✓ 2 of 3 features Contact Instacart

vs

Ordering.co #7 in Online Ordering Software 8.4/10 Paid ✓ 0 of 3 features Visit Ordering.co

• Instacart Storefront Pro fits best

  Established grocery retailers building branded ordering

• Ordering.co fits best

  Multi-store operators needing branded ordering and dispatch

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Side by side

Feature	Instacart Storefront Pro 9.1/10 Visit ↗	Ordering.co 8.4/10 Visit ↗
At a glance
Editor score	9.1	8.4
Ranking	#2 in Online Ordering Software	#7 in Online Ordering Software
Best for	Established grocery retailers building branded ordering	Multi-store operators needing branded ordering and dispatch
Pricing model	Paid	Paid
Starting price	Pricing on request	$4,788/yr
Free plan	Not checked yet	—
Free trial	—	—
Deployment	Cloud, Mobile	Cloud, Mobile
Platforms	Web, iOS, Android	Web, iOS, Android
Support	Docs · 24/7	Email, Docs
Integrations	20 integrations	5,000+ integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Instacart Storefront Pro 2/3 · Ordering.co 0/3
Online payments	✓ (best)	Not checked yet
Menu/catalog management	✓ (best)	Not checked yet
Order notifications	Not checked yet	Not checked yet
Specs
Order channels	Not checked yet	Not checked yet
Order types	Not checked yet	Not checked yet
Locations included	Not checked yet	Not checked yet
Our review
Pros	Branded web and mobile storefronts keep the retailer's identity front and center. Grocery-focused catalog, recommendations and reorder tools support discovery. Pickup and delivery tools include fulfillment capacity, routing and picking.	Branded websites and customer, business, and driver apps Automated driver assignment, live tracking, and route optimization Custom delivery zones, time slots, and third-party logistics integrations
Cons	Pricing requires contacting an Instacart representative. The product is focused on grocery retail, not general-purpose ordering. Retailers must configure fulfillment and payment options for their programs.	Enterprise Premium + Open Source starts at $2,000 per month Several pricing layouts make plan comparisons less straightforward Advanced delivery operations may exceed smaller operators’ needs
Our verdict	Instacart Storefront Pro gives grocery retailers a white-label way to run branded online ordering across web and mobile apps. It combines product catalogs and collections with order management, store-hour and pickup settings, and… Read the review →	Ordering.co brings online ordering and delivery management together for restaurants, chains, marketplaces, and delivery companies managing multiple stores or vendors. It combines a white-label marketplace website and branded customer apps… Read the review →

Strengths and trade-offs

• Instacart Storefront Pro — where it wins

  • Branded web and mobile storefronts keep the retailer's identity front and center.
  • Grocery-focused catalog, recommendations and reorder tools support discovery.
  • Pickup and delivery tools include fulfillment capacity, routing and picking.

  Where it doesn't

  • Pricing requires contacting an Instacart representative.
  • The product is focused on grocery retail, not general-purpose ordering.
  • Retailers must configure fulfillment and payment options for their programs.

• Ordering.co — where it wins

  • Branded websites and customer, business, and driver apps
  • Automated driver assignment, live tracking, and route optimization
  • Custom delivery zones, time slots, and third-party logistics integrations

  Where it doesn't

  • Enterprise Premium + Open Source starts at $2,000 per month
  • Several pricing layouts make plan comparisons less straightforward
  • Advanced delivery operations may exceed smaller operators’ needs

• Instacart Storefront Pro9.1/10 · Pricing on request

  Branded grocery ordering with catalog, personalization and pickup or delivery fulfillment.

  Contact InstacartFull verdict →
• Ordering.co8.4/10 · Paid

  Ordering.co pairs branded ordering channels with automated dispatch and live delivery tracking.

  Visit Ordering.coFull verdict →