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Head-to-head · Enterprise Mobility Management Software

IBM MaaS360 vs Citrix Endpoint Management

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score IBM MaaS360 #2 in Enterprise Mobility Management Software 9.1/10 30-day trial Free trial✓ 1 of 3 features Visit IBM MaaS360
Citrix Endpoint Management #7 in Enterprise Mobility Management Software 8.8/10 Pricing on request · 60-day trial Free trial✓ 1 of 3 features Visit Citrix

IBM MaaS360 leads on 0 checks, Citrix Endpoint Management on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreIBM MaaS360 · 9.1/10
  • Free trialboth

IBM MaaS360 scores higher on our rubric for enterprise mobility management software: 9.1 against 8.8 out of 10; our editors rank them #2 and #7.

IBM MaaS360 is the better fit for enterprises managing mixed-OS device fleets. Citrix Endpoint Management is the better fit for organizations already invested in Citrix.

  • IBM MaaS360 fits best

    Enterprises managing mixed-OS device fleets

  • Citrix Endpoint Management fits best

    Organizations already invested in Citrix

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Side by side

Feature IBM MaaS360 9.1/10 Visit ↗ Citrix Endpoint Management 8.8/10 Visit ↗
At a glance
Editor score 9.1 8.8
Ranking #2 in Enterprise Mobility Management Software #7 in Enterprise Mobility Management Software
Best for Enterprises managing mixed-OS device fleets Organizations already invested in Citrix
Pricing model Paid Paid
Starting price $1.50/device/mo Pricing on request · 60-day trial
Free plan — —
Free trial 30 days 60 days
Free trial length 30 days 60 days
Deployment Cloud, Mobile, Desktop Cloud, Self-hosted
Platforms Web, iOS, Android, Windows, macOS Web
Features IBM MaaS360 1/3 · Citrix Endpoint Management 1/3
Automated enrollment Not checked yet Not checked yet
App management ✓ ✓
Compliance policies Not checked yet Not checked yet
Specs
Supported platforms Not checked yet Not checked yet
Remote device actions Not checked yet Not checked yet
Deployment options Not checked yet Not checked yet
Our review
Pros
  • Manages iOS, iPadOS, Android, Windows, macOS and Chrome OS
  • Combines enrollment, app distribution, policies and compliance actions
  • Higher tiers add patching, secure access and mobile threat management
  • Manages Android, Apple, and Windows endpoints from a central console
  • Combines app deployment, containerization, and device and app policies
  • Supports automated enrollment, remote wipe, inventory, and compliance controls
Cons
  • No free plan; the entry plan is paid per client device monthly
  • Several security, email and content capabilities require higher tiers
  • Pricing scales with the number of client devices
  • No free plan; purchasing is through Citrix or a partner
  • No numeric public price is published
  • The documented trial has restricted availability
Our verdict

IBM MaaS360 is a cloud-based unified endpoint management service for organizations overseeing smartphones, tablets, laptops, desktops, rugged devices and other endpoints. It suits enterprises that need central enrollment, app distribution,…

Read the review →

Citrix Endpoint Management brings mobile device and application management together with Windows desktop and tablet management. It is aimed at organizations that need to enroll, configure, secure, inventory, and remotely manage Android,…

Read the review →
  1. IBM MaaS360Enterprise Mobility Management Software 9.130-day trial
  2. Citrix Endpoint ManagementEnterprise Mobility Management Software 8.8Pricing on request · 60-day trial

Strengths and trade-offs

  • IBM MaaS360 — where it wins

    • Manages iOS, iPadOS, Android, Windows, macOS and Chrome OS
    • Combines enrollment, app distribution, policies and compliance actions
    • Higher tiers add patching, secure access and mobile threat management

    Where it doesn't

    • No free plan; the entry plan is paid per client device monthly
    • Several security, email and content capabilities require higher tiers
    • Pricing scales with the number of client devices
  • Citrix Endpoint Management — where it wins

    • Manages Android, Apple, and Windows endpoints from a central console
    • Combines app deployment, containerization, and device and app policies
    • Supports automated enrollment, remote wipe, inventory, and compliance controls

    Where it doesn't

    • No free plan; purchasing is through Citrix or a partner
    • No numeric public price is published
    • The documented trial has restricted availability
  • IBM MaaS3609.1/10 · 30-day trial

    A tiered UEM service for managing devices, apps, policies and compliance across platforms.

    Visit IBM MaaS360Full verdict →
  • Citrix Endpoint Management8.8/10 · Pricing on request · 60-day trial

    A broad endpoint manager for organizations already invested in Citrix.

    Visit CitrixFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update