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Head-to-head · RCS Business Messaging Software

Gupshup vs Zenvia RCS for Business

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Gupshup #6 in RCS Business Messaging Software 8.7/10 Paid ✓ 0 of 5 features Visit Gupshup
Zenvia RCS for Business #8 in RCS Business Messaging Software 8.5/10 Pricing on request ✓ 1 of 5 features Contact Zenvia

Gupshup leads on 0 checks, Zenvia RCS for Business on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreGupshup · 8.7/10
  • Most featuresZenvia RCS for Business · 1 of 5

Gupshup scores higher on our rubric for rcs business messaging software: 8.7 against 8.5 out of 10; our editors rank them #6 and #8.

Gupshup is the better fit for multichannel teams needing strong value. Zenvia RCS for Business is the better fit for established businesses with varied RCS use cases.

  • Gupshup fits best

    Multichannel teams needing strong value

  • Zenvia RCS for Business fits best

    Established businesses with varied RCS use cases

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Gupshup 8.7/10 Visit ↗ Zenvia RCS for Business 8.5/10 Visit ↗
At a glance
Editor score 8.7 8.5
Ranking #6 in RCS Business Messaging Software #8 in RCS Business Messaging Software
Best for Multichannel teams needing strong value Established businesses with varied RCS use cases
Pricing model Paid Paid
Starting price $0.001/unit usage-based Pricing on request
Free plan — Not checked yet
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email, Docs Email, Live chat, Docs
Compliance SOC 2, ISO 27001, GDPR ISO 27001
Integrations 500+ integrations 3 integrations
Built for Mid-market, Enterprise Mid-market, Enterprise
Features Gupshup 0/5 · Zenvia RCS for Business 1/5
Two-way messaging Not checked yet ✓ (best)
Rich media messages Not checked yet Not checked yet
Suggested actions Not checked yet Not checked yet
Carousel messages Not checked yet Not checked yet
Delivery and read receipts Not checked yet Not checked yet
Specs
Access method Not checked yet Not checked yet
Our review
Pros
  • $0.001-per-message fee applies across messaging
  • Visual and code-based builders support different teams
  • RCS, WhatsApp, SMS, web, voice, and social deployment
  • Google-verified sender profiles support recognizable branded messaging.
  • Rich formats include video, PDFs, carousels, audio, and action buttons.
  • RCS Basic and SMS fallback extend reach beyond supported recipients.
Cons
  • No free plan is available
  • Messaging fees apply to all messages
  • WhatsApp costs vary by country and message type
  • RCS-specific pricing requires contacting sales.
  • Advanced conversational journeys depend on API integrations.
  • The experience centers on Android’s native messaging environment.
Our verdict

Gupshup is a conversational AI and messaging platform for businesses building customer engagement, marketing, commerce, and support experiences. It combines messaging APIs with visual drag-and-drop chatbot and journey building, a…

Read the review →

Zenvia RCS for Business helps companies send branded messages through Android’s native messaging experience. It is aimed at businesses handling varied communication needs, including order tracking, promotions, billing, surveys, catalogs,…

Read the review →
  1. GupshupRCS Business Messaging Software 8.7Paid
  2. Zenvia RCS for BusinessRCS Business Messaging Software 8.5Pricing on request

Strengths and trade-offs

  • Gupshup — where it wins

    • $0.001-per-message fee applies across messaging
    • Visual and code-based builders support different teams
    • RCS, WhatsApp, SMS, web, voice, and social deployment

    Where it doesn't

    • No free plan is available
    • Messaging fees apply to all messages
    • WhatsApp costs vary by country and message type

  • Zenvia RCS for Business — where it wins

    • Google-verified sender profiles support recognizable branded messaging.
    • Rich formats include video, PDFs, carousels, audio, and action buttons.
    • RCS Basic and SMS fallback extend reach beyond supported recipients.

    Where it doesn't

    • RCS-specific pricing requires contacting sales.
    • Advanced conversational journeys depend on API integrations.
    • The experience centers on Android’s native messaging environment.
  • Gupshup8.7/10 · Paid

    A flexible multichannel platform with low per-message pricing and broad automation tools.

    Visit GupshupFull verdict →
  • Zenvia RCS for Business8.5/10 · Pricing on request

    A broad RCS messaging service for branded conversations, rich media, analytics, and fallback.

    Contact ZenviaFull verdict →

More comparisons

All RCS business messaging software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update