Google Business Profile vs Yext Listings

Google Business Profile9.4Visit Yext Listings9.2Visit

Higher score Google Business Profile #1 in Google Business Profile Management Software 9.4/10 Free plan Free plan✓ 0 of 4 features Visit site

vs

Yext Listings #2 in Google Business Profile Management Software 9.2/10 Pricing on request ✓ 0 of 4 features Visit Yext

• Google Business Profile fits best

  Any business needing official GBP management

• Yext Listings fits best

  Enterprise multi-location listing governance

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Side by side

Feature	Google Business Profile 9.4/10 Visit ↗	Yext Listings 9.2/10 Visit ↗
At a glance
Editor score	9.4	9.2
Ranking	#1 in Google Business Profile Management Software	#2 in Google Business Profile Management Software
Best for	Any business needing official GBP management	Enterprise multi-location listing governance
Pricing model	Free	Paid
Starting price	Free plan	Pricing on request
Free plan	✓ (best)	—
Free trial	—	—
Deployment	Cloud, Mobile	Cloud, Mobile
Platforms	Web, iOS, Android	Web, iOS, Android
Support	Docs, Community	Email, Tickets, Docs
Built for	Solo, Small business, Mid-market, Enterprise	Enterprise
Features Google Business Profile 0/4 · Yext Listings 0/4
Google Posts publishing	Not checked yet	Not checked yet
Photo management	Not checked yet	Not checked yet
Review response workflows	Not checked yet	Not checked yet
Bulk profile updates	Not checked yet	Not checked yet
Specs
Location limit	Not checked yet	Not checked yet
Insights reporting	Not checked yet	Not checked yet
Our review
Pros	Free access with no paid plan tiers Manages profiles across Google Search and Google Maps Covers posts, reviews, products, photos, and performance	Distributes business data directly to more than 200 publishers and directories Detects listing errors, duplicates, and publisher overwrites Adds approvals, audit trails, analytics, and competitive visibility insights
Cons	Focused on Google's ecosystem rather than broader listing networks Support is provided through documentation and community channels Advanced paid tiers or separate premium controls are not offered	Custom, sales-led pricing provides no public plan comparison No free tier or standard free trial is offered Enterprise-oriented scope may exceed smaller organizations' needs
Our verdict	Google Business Profile is a free service for businesses, organizations, local businesses, and service-area businesses that want accurate information on Google Search and Maps. It lets teams create or claim a profile, maintain hours,… Read the review →	Yext Listings centralizes business information for multi-location brands and enterprises. It distributes updates to more than 200 publishers and directories, including Google, Apple Maps, Yelp, Facebook, Bing, and AI platforms. Teams can… Read the review →

Strengths and trade-offs

• Google Business Profile — where it wins

  • Free access with no paid plan tiers
  • Manages profiles across Google Search and Google Maps
  • Covers posts, reviews, products, photos, and performance

  Where it doesn't

  • Focused on Google's ecosystem rather than broader listing networks
  • Support is provided through documentation and community channels
  • Advanced paid tiers or separate premium controls are not offered

• Yext Listings — where it wins

  • Distributes business data directly to more than 200 publishers and directories
  • Detects listing errors, duplicates, and publisher overwrites
  • Adds approvals, audit trails, analytics, and competitive visibility insights

  Where it doesn't

  • Custom, sales-led pricing provides no public plan comparison
  • No free tier or standard free trial is offered
  • Enterprise-oriented scope may exceed smaller organizations' needs

• Google Business Profile9.4/10 · Free plan

  A free, official way to manage business details, posts, reviews, products, and performance on Google.

  Visit siteFull verdict →
• Yext Listings9.2/10 · Pricing on request

  Enterprise listing governance with broad publisher distribution and location-level insight.

  Visit YextFull verdict →