Head-to-head · Google Business Profile Management Software
Google Business Profile vs Uberall Listings
Google Business Profile leads on 1 check, Uberall Listings on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreGoogle Business Profile · 9.4/10
- Free planonly Google Business Profile
Google Business Profile scores higher on our rubric for google business profile management software: 9.4 against 8.7 out of 10; our editors rank them #1 and #5.
Google Business Profile offers free plan; Uberall Listings doesn't.
Google Business Profile is the better fit for any business needing official GBP management. Uberall Listings is the better fit for mid-market and enterprise listing networks.
- Google Business Profile fits best
Any business needing official GBP management
- Uberall Listings fits best
Mid-market and enterprise listing networks
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Side by side
| Feature | Google Business Profile 9.4/10 Visit ↗ | Uberall Listings 8.7/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.4 | 8.7 |
| Ranking | #1 in Google Business Profile Management Software | #5 in Google Business Profile Management Software |
| Best for | Any business needing official GBP management | Mid-market and enterprise listing networks |
| Pricing model | Free | Paid |
| Starting price | Free plan | — |
| Free plan | ✓ (best) | — |
| Free trial | — | — |
| Deployment | Cloud, Mobile | Cloud, Mobile |
| Platforms | Web, iOS, Android | Web |
| Support | Docs, Community | Email, Phone, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise | Mid-market, Enterprise |
| Features Google Business Profile 0/4 · Uberall Listings 0/4 | ||
| Google Posts publishing | Not checked yet | Not checked yet |
| Photo management | Not checked yet | Not checked yet |
| Review response workflows | Not checked yet | Not checked yet |
| Bulk profile updates | Not checked yet | Not checked yet |
| Specs | ||
| Location limit | Not checked yet | Not checked yet |
| Insights reporting | Not checked yet | Not checked yet |
| Our review | ||
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| Cons |
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| Our verdict | Google Business Profile is a free service for businesses, organizations, local businesses, and service-area businesses that want accurate information on Google Search and Maps. It lets teams create or claim a profile, maintain hours,… Read the review → |
Uberall Listings is a local listings management product for multi-location brands in retail, restaurants, healthcare and other enterprise-oriented sectors. It centralizes business information, media, products, services and menus, then… Read the review → |
Strengths and trade-offs
Google Business Profile — where it wins
- Free access with no paid plan tiers
- Manages profiles across Google Search and Google Maps
- Covers posts, reviews, products, photos, and performance
Where it doesn't
- Focused on Google's ecosystem rather than broader listing networks
- Support is provided through documentation and community channels
- Advanced paid tiers or separate premium controls are not offered
Uberall Listings — where it wins
- Synchronizes business listings across 150+ directories and major platforms
- Bulk spreadsheet or API updates with duplicate suppression and profile protection
- Local SEO reporting, keyword optimization and Google Posts support
Where it doesn't
- Pricing uses a contact-sales model rather than published numeric rates
- No free plan is offered for smaller teams to start independently
- Several capabilities are separated into add-ons or higher-tier plans
- Google Business Profile9.4/10 · Free plan
A free, official way to manage business details, posts, reviews, products, and performance on Google.
Visit siteFull verdict → - Uberall Listings8.7/10 · Pricing on request
Multi-location listing control with 150+ directories, bulk updates and local SEO reporting.
Visit UberallFull verdict →
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All google business profile management software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update