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Head-to-head · Fundraising Software

GoFundMe Pro vs Fundraise Up

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score GoFundMe Pro #3 in Fundraising Software 9.1/10 Free plan · pricing on request Free plan✓ 3 of 6 features Visit GoFundMe Pro
Fundraise Up #8 in Fundraising Software 8.6/10 Pricing on request ✓ 3 of 6 features Visit Fundraise Up

GoFundMe Pro leads on 1 check, Fundraise Up on 0, and 3 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreGoFundMe Pro · 9.1/10
  • Free planonly GoFundMe Pro

GoFundMe Pro scores higher on our rubric for fundraising software: 9.1 against 8.6 out of 10; our editors rank them #3 and #8.

GoFundMe Pro offers free plan; Fundraise Up doesn't.

GoFundMe Pro is the better fit for nonprofits focused on digital and peer-to-peer giving. Fundraise Up is the better fit for digital-first fundraisers optimizing online donations.

  • GoFundMe Pro fits best

    Nonprofits focused on digital and peer-to-peer giving

  • Fundraise Up fits best

    Digital-first fundraisers optimizing online donations

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature GoFundMe Pro 9.1/10 Visit ↗ Fundraise Up 8.6/10 Visit ↗
At a glance
Editor score 9.1 8.6
Ranking #3 in Fundraising Software #8 in Fundraising Software
Best for Nonprofits focused on digital and peer-to-peer giving Digital-first fundraisers optimizing online donations
Pricing model Free plan + paid Paid
Starting price — —
Free plan ✓ (best) —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Integrations 9 integrations 13 integrations
Features GoFundMe Pro 3/6 · Fundraise Up 3/6
Donation forms ✓ ✓
Recurring donations Not checked yet Not checked yet
Peer-to-peer fundraising ✓ ✓
Event fundraising ✓ ✓
Donor management Not checked yet Not checked yet
Text-to-give Not checked yet Not checked yet
Our review
Pros
  • Branded donation forms, recurring gifts, and campaign pages in one suite
  • Supports peer-to-peer campaigns and live event registration and check-in
  • Reporting spans campaigns, donors, transactions, and channels
  • Recurring giving with donor self-service controls
  • Peer-to-peer, event, and in-person fundraising workflows
  • Cards, wallets, bank debits, crypto, and fund payments
Cons
  • Essentials is designed for nonprofits with annual revenue under $1 million
  • Additional fees and add-ons may apply to the zero-subscription-fee Essentials plan
  • Custom pricing combines an annual upfront subscription with per-donation fees
  • Performance-based pricing requires a sales conversation
  • Payment processing fees are separate from platform pricing
  • No free plan is offered
Our verdict

GoFundMe Pro brings online fundraising tools together for nonprofits running donation campaigns, recurring giving, peer-to-peer fundraisers, and live events. Organizations can create branded, embeddable donation forms and campaign pages,…

Read the review →

Fundraise Up is an AI-powered digital fundraising and donation platform for nonprofit organizations. It targets digital-first fundraisers that want to optimize online donations while supporting recurring giving, peer-to-peer campaigns,…

Read the review →
  1. GoFundMe ProFundraising Software 9.1Free plan · pricing on request
  2. Fundraise UpFundraising Software 8.6Pricing on request

Strengths and trade-offs

  • GoFundMe Pro — where it wins

    • Branded donation forms, recurring gifts, and campaign pages in one suite
    • Supports peer-to-peer campaigns and live event registration and check-in
    • Reporting spans campaigns, donors, transactions, and channels

    Where it doesn't

    • Essentials is designed for nonprofits with annual revenue under $1 million
    • Additional fees and add-ons may apply to the zero-subscription-fee Essentials plan
    • Custom pricing combines an annual upfront subscription with per-donation fees
  • Fundraise Up — where it wins

    • Recurring giving with donor self-service controls
    • Peer-to-peer, event, and in-person fundraising workflows
    • Cards, wallets, bank debits, crypto, and fund payments

    Where it doesn't

    • Performance-based pricing requires a sales conversation
    • Payment processing fees are separate from platform pricing
    • No free plan is offered
  • GoFundMe Pro9.1/10 · Free plan · pricing on request

    A digital fundraising suite for nonprofits, with peer-to-peer campaigns and live event tools.

    Visit GoFundMe ProFull verdict →
  • Fundraise Up8.6/10 · Pricing on request

    A broad digital fundraising stack with rich payments, analytics, and CRM connections.

    Visit Fundraise UpFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update