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Head-to-head · AI Email Marketing Software

GetResponse vs Mailchimp

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score GetResponse #2 in AI Email Marketing Software 9.4/10 Free plan · 14-day trial Free planFree trial✓ 2 of 5 features Visit GetResponse
Mailchimp #3 in AI Email Marketing Software 9.3/10 Free plan · 14-day trial Free planFree trial✓ 2 of 5 features Visit Mailchimp

GetResponse leads on 0 checks, Mailchimp on 0, and 3 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreGetResponse · 9.4/10
  • Free planboth
  • Free trialboth

GetResponse scores higher on our rubric for ai email marketing software: 9.4 against 9.3 out of 10; our editors rank them #2 and #3.

GetResponse is the better fit for growing businesses needing broad multichannel marketing. Mailchimp is the better fit for versatile mainstream email marketing.

  • GetResponse fits best

    Growing businesses needing broad multichannel marketing

  • Mailchimp fits best

    Versatile mainstream email marketing

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature GetResponse 9.4/10 Visit ↗ Mailchimp 9.3/10 Visit ↗
At a glance
Editor score 9.4 9.3
Ranking #2 in AI Email Marketing Software #3 in AI Email Marketing Software
Best for Growing businesses needing broad multichannel marketing Versatile mainstream email marketing
Pricing model Free plan + paid Free plan + paid
Starting price $15.58/mo —
Free plan ✓ ✓
Free trial 14 days 14 days
Free trial length 14 days · no card needed 14 days · no card needed
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, Windows, macOS, Linux, iOS, Android Web, iOS, Android
Support Email, Live chat, Docs · 24/7 Email, Live chat, Phone, Docs · 24/7
Compliance GDPR, PCI DSS GDPR
Integrations 170+ integrations 300+ integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features GetResponse 2/5 · Mailchimp 2/5
AI content generation Not checked yet Not checked yet
Automation workflows Not checked yet Not checked yet
A/B testing ✓ ✓
Landing pages ✓ ✓
SMS marketing Not checked yet Not checked yet
Specs
Included contacts Not checked yet Not checked yet
Monthly email limit Not checked yet Not checked yet
Our review
Pros
  • Unlimited monthly email sends on paid plans
  • AI tools, automation, segmentation, landing pages, and testing
  • Email, SMS, web push, ecommerce, and creator features
  • Free plan includes A/B testing, landing pages, and forms
  • Automation, segmentation, analytics, and multivariate testing
  • Web, mobile, API access, and 300 integrations
Cons
  • Pricing scales with contact-list size
  • Advanced features are split across multiple plans
  • Enterprise pricing is customized rather than listed
  • Free plan is limited to 250 contacts and 500 monthly sends
  • Paid pricing varies by contact tier
  • Advanced automation and segmentation require higher tiers
Our verdict

GetResponse is an email marketing and lifecycle automation platform for businesses, marketers, ecommerce teams, and content creators. Its coverage includes newsletters, visual email editing, autoresponders, behavior-based automation,…

Read the review →

Mailchimp is an email marketing and marketing automation platform for growing businesses. It supports campaign creation, audience management, segmentation, automated email flows, landing pages, forms, analytics, A/B testing, multivariate…

Read the review →
  1. GetResponseAI Email Marketing Software 9.4Free plan · 14-day trial
  2. MailchimpAI Email Marketing Software 9.3Free plan · 14-day trial

Strengths and trade-offs

  • GetResponse — where it wins

    • Unlimited monthly email sends on paid plans
    • AI tools, automation, segmentation, landing pages, and testing
    • Email, SMS, web push, ecommerce, and creator features

    Where it doesn't

    • Pricing scales with contact-list size
    • Advanced features are split across multiple plans
    • Enterprise pricing is customized rather than listed
  • Mailchimp — where it wins

    • Free plan includes A/B testing, landing pages, and forms
    • Automation, segmentation, analytics, and multivariate testing
    • Web, mobile, API access, and 300 integrations

    Where it doesn't

    • Free plan is limited to 250 contacts and 500 monthly sends
    • Paid pricing varies by contact tier
    • Advanced automation and segmentation require higher tiers
  • GetResponse9.4/10 · Free plan · 14-day trial

    Broad email, automation, AI, ecommerce, SMS, and web push coverage at a low entry price.

    Visit GetResponseFull verdict →
  • Mailchimp9.3/10 · Free plan · 14-day trial

    A versatile email marketing suite with automation, testing, landing pages, and integrations.

    Visit MailchimpFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update