Head-to-head · Portfolio Website Builders
Framer vs Format
Framer leads on 3 checks, Format on 0, and 5 are even. Who comes out ahead on the 8 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreFramer · 8.8/10
- Lowest starting priceFramer · $10/mo
- Free planonly Framer
- Free trialonly Format
Framer scores higher on our rubric for portfolio website builders: 8.8 against 8.7 out of 10; our editors rank them #5 and #6.
Framer offers free plan; Format doesn't. Framer is cheaper to start at $10/mo against $14/mo. Framer offers portfolio analytics; Format doesn't.
Framer is the better fit for design-led portfolios and collaborative teams. Format is the better fit for polished portfolios with galleries and commerce.
- Framer fits best
Design-led portfolios and collaborative teams
- Format fits best
Polished portfolios with galleries and commerce
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Side by side
| Feature | Framer 8.8/10 Visit ↗ | Format 8.7/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.8 | 8.7 |
| Ranking | #5 in Portfolio Website Builders | #6 in Portfolio Website Builders |
| Best for | Design-led portfolios and collaborative teams | Polished portfolios with galleries and commerce |
| Pricing model | Free plan + paid | Paid |
| Starting price | $10/mo (best) | $14/mo |
| Free plan | ✓ (best) | — |
| Free trial | — | 14 days |
| Deployment | Cloud | Cloud, Mobile |
| Platforms | Web | Web, iOS, Android |
| Support | Docs | Email, Live chat, Docs |
| Compliance | GDPR | 2FA |
| Integrations | 12 integrations | 5 integrations |
| Built for | Solo, Small business, Mid-market, Enterprise | Solo, Small business |
| Features Framer 4/6 · Format 4/6 | ||
| Custom domain | ✓ | ✓ |
| Client proofing | Not checked yet | ✓ (best) |
| Portfolio analytics | ✓ (best) | — |
| Selling tools | ✓ | ✓ |
| Video hosting | ✓ | ✓ |
| Code export | — | — |
| Specs | ||
| Published projects | 30 projects | Not checked yet |
| Our review | ||
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| Our verdict | Framer is a hosted website builder for designers, marketers, freelancers, and teams creating interactive portfolio sites. Its visual responsive canvas supports page design, CMS collections, dynamic content, custom-domain publishing,… Read the review → |
Format is a hosted portfolio website builder for photographers and other creative professionals. Its responsive templates and visual editor support custom pages with images, text, forms, embeds, audio, and video. The platform also combines… Read the review → |
Strengths and trade-offs
Framer — where it wins
- Strong responsive visual design canvas with CMS and dynamic content
- AI-assisted page, section, copy, and visual creation
- Collaboration, staging, analytics, SEO, video, and integrations
Where it doesn't
- Sites are hosted through Framer and cannot be exported as HTML for self-hosting
- Basic and Pro limits apply to pages, CMS collections, items, and bandwidth
- Less portfolio-specific than tools focused narrowly on portfolio websites
Format — where it wins
- Responsive templates with visual editing and custom HTML/CSS on eligible plans
- Client galleries support feedback, favorites, downloads, and watermarking
- Commerce supports physical products, services, and digital downloads
Where it doesn't
- No free plan is available
- Basic does not include an online store
- Website content generally cannot be exported as code
- Framer8.8/10 · Free plan
A broad, visual portfolio builder with CMS, collaboration, AI creation, and managed hosting.
Visit FramerFull verdict → - Format8.7/10 · 14-day trial
A polished portfolio builder with galleries, video hosting, proofing, and commerce.
Visit FormatFull verdict →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update