Head-to-head · Portfolio Website Builders
Zenfolio vs Format
Zenfolio leads on 2 checks, Format on 0, and 6 are even. Who comes out ahead on the 8 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreZenfolio · 9.2/10
- Lowest starting priceZenfolio · $9/mo
- Free trialonly Format
- Most featuresZenfolio · 5 of 6
Zenfolio scores higher on our rubric for portfolio website builders: 9.2 against 8.7 out of 10; our editors rank them #2 and #6.
Zenfolio is cheaper to start at $9/mo against $14/mo. Zenfolio offers portfolio analytics; Format doesn't.
Zenfolio is the better fit for photographers selling and delivering media. Format is the better fit for polished portfolios with galleries and commerce.
- Zenfolio fits best
Photographers selling and delivering media
- Format fits best
Polished portfolios with galleries and commerce
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Side by side
| Feature | Zenfolio 9.2/10 Visit ↗ | Format 8.7/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.2 | 8.7 |
| Ranking | #2 in Portfolio Website Builders | #6 in Portfolio Website Builders |
| Best for | Photographers selling and delivering media | Polished portfolios with galleries and commerce |
| Pricing model | Paid | Paid |
| Starting price | $9/mo (best) | $14/mo |
| Free plan | — | — |
| Free trial | — | 14 days |
| Deployment | Cloud, Desktop, Mobile | Cloud, Mobile |
| Platforms | Web, Windows, macOS, iOS, Android | Web, iOS, Android |
| Support | Live chat, Email, Docs · 24/7 | Email, Live chat, Docs |
| Integrations | 4 integrations | 5 integrations |
| Built for | Solo, Small business, Mid-market | Solo, Small business |
| Features Zenfolio 5/6 · Format 4/6 | ||
| Custom domain | ✓ | ✓ |
| Client proofing | ✓ | ✓ |
| Portfolio analytics | ✓ (best) | — |
| Selling tools | ✓ | ✓ |
| Video hosting | ✓ | ✓ |
| Code export | Not checked yet | — |
| Specs | ||
| Published projects | Not checked yet | Not checked yet |
| Our review | ||
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| Our verdict | Zenfolio is a web-based portfolio and business platform for photographers and videographers. It combines customizable portfolio websites, custom domains, client galleries, photo and video storage, proofing workflows, commerce, bookings,… Read the review → |
Format is a hosted portfolio website builder for photographers and other creative professionals. Its responsive templates and visual editor support custom pages with images, text, forms, embeds, audio, and video. The platform also combines… Read the review → |
Strengths and trade-offs
Zenfolio — where it wins
- Combines portfolio sites, galleries, proofing, storage, and commerce
- Supports digital, print, package, and video sales
- Adds booking, scheduling, payments, analytics, and AI gallery tools
Where it doesn't
- There is no free plan
- Client proofing and shopping tools begin on the Professional plan
- The platform is available on the web rather than as a listed native app
Format — where it wins
- Responsive templates with visual editing and custom HTML/CSS on eligible plans
- Client galleries support feedback, favorites, downloads, and watermarking
- Commerce supports physical products, services, and digital downloads
Where it doesn't
- No free plan is available
- Basic does not include an online store
- Website content generally cannot be exported as code
- Zenfolio9.2/10 · Paid
A photography-focused website and client delivery platform with built-in commerce.
Visit ZenfolioFull verdict → - Format8.7/10 · 14-day trial
A polished portfolio builder with galleries, video hosting, proofing, and commerce.
Visit FormatFull verdict →
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All portfolio website builders comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update







