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Head-to-head · Portfolio Website Builders

Zenfolio vs Format

  • Updated Oct 2026
  • Both researched from official sources
  • 8 checks side by side
Higher score Zenfolio #2 in Portfolio Website Builders 9.2/10 Paid ✓ 5 of 6 features Visit Zenfolio
Format #6 in Portfolio Website Builders 8.7/10 14-day trial Free trial✓ 4 of 6 features Visit Format

Zenfolio leads on 2 checks, Format on 0, and 6 are even. Who comes out ahead on the 8 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreZenfolio · 9.2/10
  • Lowest starting priceZenfolio · $9/mo
  • Free trialonly Format
  • Most featuresZenfolio · 5 of 6

Zenfolio scores higher on our rubric for portfolio website builders: 9.2 against 8.7 out of 10; our editors rank them #2 and #6.

Zenfolio is cheaper to start at $9/mo against $14/mo. Zenfolio offers portfolio analytics; Format doesn't.

Zenfolio is the better fit for photographers selling and delivering media. Format is the better fit for polished portfolios with galleries and commerce.

  • Zenfolio fits best

    Photographers selling and delivering media

  • Format fits best

    Polished portfolios with galleries and commerce

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Zenfolio 9.2/10 Visit ↗ Format 8.7/10 Visit ↗
At a glance
Editor score 9.2 8.7
Ranking #2 in Portfolio Website Builders #6 in Portfolio Website Builders
Best for Photographers selling and delivering media Polished portfolios with galleries and commerce
Pricing model Paid Paid
Starting price $9/mo (best) $14/mo
Free plan — —
Free trial — 14 days
Deployment Cloud, Desktop, Mobile Cloud, Mobile
Platforms Web, Windows, macOS, iOS, Android Web, iOS, Android
Support Live chat, Email, Docs · 24/7 Email, Live chat, Docs
Integrations 4 integrations 5 integrations
Built for Solo, Small business, Mid-market Solo, Small business
Features Zenfolio 5/6 · Format 4/6
Custom domain ✓ ✓
Client proofing ✓ ✓
Portfolio analytics ✓ (best) —
Selling tools ✓ ✓
Video hosting ✓ ✓
Code export Not checked yet —
Specs
Published projects Not checked yet Not checked yet
Our review
Pros
  • Combines portfolio sites, galleries, proofing, storage, and commerce
  • Supports digital, print, package, and video sales
  • Adds booking, scheduling, payments, analytics, and AI gallery tools
  • Responsive templates with visual editing and custom HTML/CSS on eligible plans
  • Client galleries support feedback, favorites, downloads, and watermarking
  • Commerce supports physical products, services, and digital downloads
Cons
  • There is no free plan
  • Client proofing and shopping tools begin on the Professional plan
  • The platform is available on the web rather than as a listed native app
  • No free plan is available
  • Basic does not include an online store
  • Website content generally cannot be exported as code
Our verdict

Zenfolio is a web-based portfolio and business platform for photographers and videographers. It combines customizable portfolio websites, custom domains, client galleries, photo and video storage, proofing workflows, commerce, bookings,…

Read the review →

Format is a hosted portfolio website builder for photographers and other creative professionals. Its responsive templates and visual editor support custom pages with images, text, forms, embeds, audio, and video. The platform also combines…

Read the review →
  1. ZenfolioPortfolio Website Builders 9.2Paid
  2. FormatPortfolio Website Builders 8.714-day trial

Strengths and trade-offs

  • Zenfolio — where it wins

    • Combines portfolio sites, galleries, proofing, storage, and commerce
    • Supports digital, print, package, and video sales
    • Adds booking, scheduling, payments, analytics, and AI gallery tools

    Where it doesn't

    • There is no free plan
    • Client proofing and shopping tools begin on the Professional plan
    • The platform is available on the web rather than as a listed native app
  • Format — where it wins

    • Responsive templates with visual editing and custom HTML/CSS on eligible plans
    • Client galleries support feedback, favorites, downloads, and watermarking
    • Commerce supports physical products, services, and digital downloads

    Where it doesn't

    • No free plan is available
    • Basic does not include an online store
    • Website content generally cannot be exported as code

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update