Format vs Wfolio

Format8.7Visit Wfolio8.5Visit

Higher score Format #6 in Portfolio Website Builders 8.7/10 14-day trial Free trial✓ 4 of 6 features Visit Format

vs

Wfolio #8 in Portfolio Website Builders 8.5/10 Free plan · 8-day trial Free planFree trial✓ 1 of 6 features Visit Wfolio

• Format fits best

  Polished portfolios with galleries and commerce

• Wfolio fits best

  Photographers delivering and selling galleries

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Side by side

Feature	Format 8.7/10 Visit ↗	Wfolio 8.5/10 Visit ↗
At a glance
Editor score	8.7	8.5
Ranking	#6 in Portfolio Website Builders	#8 in Portfolio Website Builders
Best for	Polished portfolios with galleries and commerce	Photographers delivering and selling galleries
Pricing model	Paid	Free plan + paid
Starting price	$14/mo	$29.90/yr
Free plan	—	✓ (best)
Free trial	14 days	8 days
Free trial length	14 days · no card needed	8 days
Deployment	Cloud, Mobile	Cloud
Platforms	Web, iOS, Android	Web
Support	Email, Live chat, Docs	Email, Community, Docs
Integrations	5 integrations	2 integrations
Built for	Solo, Small business	Solo, Small business
Features Format 4/6 · Wfolio 1/6
Custom domain	✓	✓
Client proofing	✓ (best)	Not checked yet
Portfolio analytics	—	Not checked yet
Selling tools	✓ (best)	Not checked yet
Video hosting	✓ (best)	Not checked yet
Code export	—	Not checked yet
Specs
Published projects	Not checked yet	Not checked yet
Our review
Pros	Responsive templates with visual editing and custom HTML/CSS on eligible plans Client galleries support feedback, favorites, downloads, and watermarking Commerce supports physical products, services, and digital downloads	Free plan combines galleries, delivery, selection, and sales Site + Galleries includes 100+ content blocks and unlimited pages Privacy controls, face recognition, AI retouching, and file support
Cons	No free plan is available Basic does not include an online store Website content generally cannot be exported as code	The platform is available on the web only The free trial lasts 8 days The 100+ block website builder is listed on Site + Galleries
Our verdict	Format is a hosted portfolio website builder for photographers and other creative professionals. Its responsive templates and visual editor support custom pages with images, text, forms, embeds, audio, and video. The platform also combines… Read the review →	Wfolio combines a no-code portfolio website builder with client galleries for photographers delivering and selling visual work. It supports photo and video delivery, client selection for retouching and printing, downloads, inquiries,… Read the review →

Strengths and trade-offs

• Format — where it wins

  • Responsive templates with visual editing and custom HTML/CSS on eligible plans
  • Client galleries support feedback, favorites, downloads, and watermarking
  • Commerce supports physical products, services, and digital downloads

  Where it doesn't

  • No free plan is available
  • Basic does not include an online store
  • Website content generally cannot be exported as code

• Wfolio — where it wins

  • Free plan combines galleries, delivery, selection, and sales
  • Site + Galleries includes 100+ content blocks and unlimited pages
  • Privacy controls, face recognition, AI retouching, and file support

  Where it doesn't

  • The platform is available on the web only
  • The free trial lasts 8 days
  • The 100+ block website builder is listed on Site + Galleries

• Format8.7/10 · 14-day trial

  A polished portfolio builder with galleries, video hosting, proofing, and commerce.

  Visit FormatFull verdict →
• Wfolio8.5/10 · Free plan · 8-day trial

  A focused portfolio, gallery, proofing, and sales platform for photographers.

  Visit WfolioFull verdict →