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Head-to-head · Affiliate Marketing Software

FirstPromoter vs UpPromote

  • Updated Nov 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score FirstPromoter #1 in Affiliate Marketing Software 9.2/10 14-day trial Free trial✓ 4 of 4 features Visit FirstPromoter
UpPromote #18 in Affiliate Marketing Software 7.5/10 Free plan · 14-day trial Free planFree trial✓ 4 of 4 features Visit UpPromote

FirstPromoter leads on 1 check, UpPromote on 1, and 4 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreFirstPromoter · 9.2/10
  • Free planonly UpPromote
  • Free trialboth

FirstPromoter scores higher on our rubric for affiliate marketing software: 9.2 against 7.5 out of 10; our editors rank them #1 and #18.

UpPromote offers free plan; FirstPromoter doesn't. FirstPromoter leads on cookie window: 9999 days versus 3652 days.

FirstPromoter is the better fit for saaS teams needing durable commission tracking. UpPromote is the better fit for shopify merchants starting partner programs.

  • FirstPromoter fits best

    SaaS teams needing durable commission tracking

  • UpPromote fits best

    Shopify merchants starting partner programs

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature FirstPromoter 9.2/10 Visit ↗ UpPromote 7.5/10 Visit ↗
At a glance
Editor score 9.2 7.5
Ranking #1 in Affiliate Marketing Software #18 in Affiliate Marketing Software
Best for SaaS teams needing durable commission tracking Shopify merchants starting partner programs
Pricing model Paid Free plan + paid
Starting price $490/yr $299.90/yr
Free plan — ✓ (best)
Free trial 14 days 14 days
Free trial length 14 days · no card needed 14 days
Deployment Cloud Cloud
Platforms Web Web
Support Live chat, Docs Email, Live chat, Docs · 24/7
Integrations 17 integrations 13 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features FirstPromoter 4/4 · UpPromote 4/4
Partner portal ✓ ✓
Automated payouts ✓ ✓
Fraud prevention ✓ ✓
API access ✓ ✓
Specs
Attribution models Not checked yet Last_click
Cookie window 9999 days (best) 3652 days
Partner limit 1000 partners Not checked yet
Our review
Pros
  • Supports recurring and lifetime commission rules
  • Includes branded portals, automated payouts, APIs, and webhooks
  • Connects with major billing and automation platforms
  • Free plan includes tracking, analytics, and fraud detection
  • Marketplace and registration pages support partner recruitment
  • Automated PayPal and store-credit payout workflows
Cons
  • Paid plans start at $49 per month
  • Starter limits campaigns and affiliates
  • Built primarily for subscription and SaaS businesses
  • Paid plans charge performance fees on successful referral sales
  • Growth has limited referral reviews per month
  • Enterprise features are reserved for the highest-priced tier
Our verdict

FirstPromoter is software for running affiliate, referral, and influencer programs around subscription products. It tracks referrals through links, coupons, and direct URLs, connects attribution to billing events, and calculates recurring…

Read the review →

UpPromote is web and API software for Shopify merchants that want to create and manage partner, influencer, and referral campaigns. It supports commission rules, registration pages, marketplace recruitment, link and coupon tracking,…

Read the review →
  1. FirstPromoterAffiliate Marketing Software 9.214-day trial
  2. UpPromoteAffiliate Marketing Software 7.5Free plan · 14-day trial

Strengths and trade-offs

  • FirstPromoter — where it wins

    • Supports recurring and lifetime commission rules
    • Includes branded portals, automated payouts, APIs, and webhooks
    • Connects with major billing and automation platforms

    Where it doesn't

    • Paid plans start at $49 per month
    • Starter limits campaigns and affiliates
    • Built primarily for subscription and SaaS businesses

  • UpPromote — where it wins

    • Free plan includes tracking, analytics, and fraud detection
    • Marketplace and registration pages support partner recruitment
    • Automated PayPal and store-credit payout workflows

    Where it doesn't

    • Paid plans charge performance fees on successful referral sales
    • Growth has limited referral reviews per month
    • Enterprise features are reserved for the highest-priced tier

More comparisons

All affiliate marketing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update