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Head-to-head · Affiliate Marketing Software

FirstPromoter vs iDevAffiliate

  • Updated Nov 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score FirstPromoter #1 in Affiliate Marketing Software 9.2/10 14-day trial Free trial✓ 4 of 4 features Visit FirstPromoter
iDevAffiliate #3 in Affiliate Marketing Software 9.0/10 7-day trial Free trial✓ 4 of 4 features Visit iDevAffiliate

FirstPromoter leads on 0 checks, iDevAffiliate on 1, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreFirstPromoter · 9.2/10
  • Free trialboth

FirstPromoter scores higher on our rubric for affiliate marketing software: 9.2 against 9.0 out of 10; our editors rank them #1 and #3.

iDevAffiliate leads on partner limit: 5000 partners versus 1000 partners.

FirstPromoter is the better fit for saaS teams needing durable commission tracking. iDevAffiliate is the better fit for established businesses needing broad affiliate control.

  • FirstPromoter fits best

    SaaS teams needing durable commission tracking

  • iDevAffiliate fits best

    Established businesses needing broad affiliate control

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature FirstPromoter 9.2/10 Visit ↗ iDevAffiliate 9.0/10 Visit ↗
At a glance
Editor score 9.2 9.0
Ranking #1 in Affiliate Marketing Software #3 in Affiliate Marketing Software
Best for SaaS teams needing durable commission tracking Established businesses needing broad affiliate control
Pricing model Paid Paid
Starting price $490/yr —
Free plan — —
Free trial 14 days 7 days
Free trial length 14 days · no card needed 7 days
Deployment Cloud Cloud, Self-hosted
Platforms Web Web
Support Live chat, Docs Live chat, Phone, Docs · 24/7
Compliance GDPR, 2FA 2FA
Integrations 17 integrations 154+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features FirstPromoter 4/4 · iDevAffiliate 4/4
Partner portal ✓ ✓
Automated payouts ✓ ✓
Fraud prevention ✓ ✓
API access ✓ ✓
Specs
Attribution models Not checked yet Not checked yet
Cookie window 9999 days Not checked yet
Partner limit 1000 partners 5000 partners (best)
Our review
Pros
  • Supports recurring and lifetime commission rules
  • Includes branded portals, automated payouts, APIs, and webhooks
  • Connects with major billing and automation platforms
  • Tracks referrals through cookies, coupons, APIs, postbacks, email, and pixels
  • Supports up to 10 affiliate recruitment tiers and automated payments
  • Connects with 150+ ecommerce, checkout, membership, and lead platforms
Cons
  • Paid plans start at $49 per month
  • Starter limits campaigns and affiliates
  • Built primarily for subscription and SaaS businesses
  • No free plan, with cloud pricing starting at $42 per month
  • Cloud plans impose affiliate and monthly click limits below Premium
  • Self-hosted deployment requires the customer's web hosting account
Our verdict

FirstPromoter is software for running affiliate, referral, and influencer programs around subscription products. It tracks referrals through links, coupons, and direct URLs, connects attribution to billing events, and calculates recurring…

Read the review →

iDevAffiliate is affiliate marketing software for businesses, ecommerce stores, SaaS companies, content creators, and marketers. It combines referral tracking, partner management, commission configuration, affiliate recruitment, marketing…

Read the review →
  1. FirstPromoterAffiliate Marketing Software 9.214-day trial
  2. iDevAffiliateAffiliate Marketing Software 9.07-day trial

Strengths and trade-offs

  • FirstPromoter — where it wins

    • Supports recurring and lifetime commission rules
    • Includes branded portals, automated payouts, APIs, and webhooks
    • Connects with major billing and automation platforms

    Where it doesn't

    • Paid plans start at $49 per month
    • Starter limits campaigns and affiliates
    • Built primarily for subscription and SaaS businesses

  • iDevAffiliate — where it wins

    • Tracks referrals through cookies, coupons, APIs, postbacks, email, and pixels
    • Supports up to 10 affiliate recruitment tiers and automated payments
    • Connects with 150+ ecommerce, checkout, membership, and lead platforms

    Where it doesn't

    • No free plan, with cloud pricing starting at $42 per month
    • Cloud plans impose affiliate and monthly click limits below Premium
    • Self-hosted deployment requires the customer's web hosting account

More comparisons

All affiliate marketing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update