Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Affiliate Marketing Software

FirstPromoter vs LeadDyno

  • Updated Nov 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score FirstPromoter #1 in Affiliate Marketing Software 9.2/10 14-day trial Free trial✓ 4 of 4 features Visit FirstPromoter
LeadDyno #44 in Affiliate Marketing Software 5.4/10 30-day trial Free trial✓ 4 of 4 features Visit LeadDyno

FirstPromoter leads on 1 check, LeadDyno on 0, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreFirstPromoter · 9.2/10
  • Free trialboth

FirstPromoter scores higher on our rubric for affiliate marketing software: 9.2 against 5.4 out of 10; our editors rank them #1 and #44.

FirstPromoter leads on partner limit: 1000 partners versus 50 partners.

FirstPromoter is the better fit for saaS teams needing durable commission tracking. LeadDyno is the better fit for growing programs needing communications tools.

  • FirstPromoter fits best

    SaaS teams needing durable commission tracking

  • LeadDyno fits best

    Growing programs needing communications tools

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature FirstPromoter 9.2/10 Visit ↗ LeadDyno 5.4/10 Visit ↗
At a glance
Editor score 9.2 5.4
Ranking #1 in Affiliate Marketing Software #44 in Affiliate Marketing Software
Best for SaaS teams needing durable commission tracking Growing programs needing communications tools
Pricing model Paid Paid
Starting price $490/yr $49/mo
Free plan — —
Free trial 14 days 30 days
Free trial length 14 days · no card needed 30 days · no card needed
Deployment Cloud Cloud, Browser extension
Platforms Web Web
Support Live chat, Docs Email, Live chat, Docs
Compliance GDPR, 2FA GDPR
Integrations 17 integrations 25+ integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features FirstPromoter 4/4 · LeadDyno 4/4
Partner portal ✓ ✓
Automated payouts ✓ ✓
Fraud prevention ✓ ✓
API access ✓ ✓
Specs
Attribution models Not checked yet Not checked yet
Cookie window 9999 days Not checked yet
Partner limit 1000 partners (best) 50 partners
Our review
Pros
  • Supports recurring and lifetime commission rules
  • Includes branded portals, automated payouts, APIs, and webhooks
  • Connects with major billing and automation platforms
  • Tracks links, codes, SubIDs, coupons, commissions, and referrals
  • Includes newsletters, automated emails, dashboards, reporting, and fraud controls
  • Offers REST and JavaScript APIs plus 15 platform and service integrations
Cons
  • Paid plans start at $49 per month
  • Starter limits campaigns and affiliates
  • Built primarily for subscription and SaaS businesses
  • Lite supports up to 50 active affiliates
  • Lite includes one reward structure and one commission plan
  • Unlimited capacity starts at $637 per month on annual billing
Our verdict

FirstPromoter is software for running affiliate, referral, and influencer programs around subscription products. It tracks referrals through links, coupons, and direct URLs, connects attribution to billing events, and calculates recurring…

Read the review →

LeadDyno helps businesses manage affiliate, influencer, ambassador, and referral programs from the web, with API access for tracking and data exchange. Its feature set covers recruitment and signup forms, partner dashboards, tracking links…

Read the review →
  1. FirstPromoterAffiliate Marketing Software 9.214-day trial
  2. LeadDynoAffiliate Marketing Software 5.430-day trial

Strengths and trade-offs

  • FirstPromoter — where it wins

    • Supports recurring and lifetime commission rules
    • Includes branded portals, automated payouts, APIs, and webhooks
    • Connects with major billing and automation platforms

    Where it doesn't

    • Paid plans start at $49 per month
    • Starter limits campaigns and affiliates
    • Built primarily for subscription and SaaS businesses

  • LeadDyno — where it wins

    • Tracks links, codes, SubIDs, coupons, commissions, and referrals
    • Includes newsletters, automated emails, dashboards, reporting, and fraud controls
    • Offers REST and JavaScript APIs plus 15 platform and service integrations

    Where it doesn't

    • Lite supports up to 50 active affiliates
    • Lite includes one reward structure and one commission plan
    • Unlimited capacity starts at $637 per month on annual billing

More comparisons

All affiliate marketing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update