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Head-to-head · Affiliate Marketing Software

FirstPromoter vs Affiliatly

  • Updated Nov 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score FirstPromoter #1 in Affiliate Marketing Software 9.2/10 14-day trial Free trial✓ 4 of 4 features Visit FirstPromoter
Affiliatly #78 in Affiliate Marketing Software 5.4/10 Free plan · 14-day trial Free planFree trial✓ 3 of 4 features Visit Affiiatly

FirstPromoter leads on 2 checks, Affiliatly on 1, and 4 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreFirstPromoter · 9.2/10
  • Free planonly Affiliatly
  • Free trialboth
  • Most featuresFirstPromoter · 4 of 4

FirstPromoter scores higher on our rubric for affiliate marketing software: 9.2 against 5.4 out of 10; our editors rank them #1 and #78.

Affiliatly offers free plan; FirstPromoter doesn't. FirstPromoter leads on cookie window: 9999 days versus 365 days. FirstPromoter leads on partner limit: 1000 partners versus 50 partners.

FirstPromoter is the better fit for saaS teams needing durable commission tracking. Affiliatly is the better fit for small stores needing inexpensive referral basics.

  • FirstPromoter fits best

    SaaS teams needing durable commission tracking

  • Affiliatly fits best

    Small stores needing inexpensive referral basics

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature FirstPromoter 9.2/10 Visit ↗ Affiliatly 5.4/10 Visit ↗
At a glance
Editor score 9.2 5.4
Ranking #1 in Affiliate Marketing Software #78 in Affiliate Marketing Software
Best for SaaS teams needing durable commission tracking Small stores needing inexpensive referral basics
Pricing model Paid Free plan + paid
Starting price $490/yr $16/mo
Free plan — ✓ (best)
Free trial 14 days 14 days
Free trial length 14 days · no card needed 14 days
Deployment Cloud Cloud
Platforms Web Web
Support Live chat, Docs Email, Tickets, Docs · 24/7
Compliance GDPR, 2FA GDPR
Integrations 17 integrations 12 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market
Features FirstPromoter 4/4 · Affiliatly 3/4
Partner portal ✓ ✓
Automated payouts ✓ ✓
Fraud prevention ✓ (best) Not checked yet
API access ✓ ✓
Specs
Attribution models Not checked yet Not checked yet
Cookie window 9999 days (best) 365 days
Partner limit 1000 partners (best) 50 partners
Our review
Pros
  • Supports recurring and lifetime commission rules
  • Includes branded portals, automated payouts, APIs, and webhooks
  • Connects with major billing and automation platforms
  • Tracks referrals through links, coupons, QR codes, and email
  • Supports branded portals, reporting, commission rules, and two-tier structures
  • Integrates with Shopify, WooCommerce, BigCommerce, Zapier, and more
Cons
  • Paid plans start at $49 per month
  • Starter limits campaigns and affiliates
  • Built primarily for subscription and SaaS businesses
  • Starter limits the offering to 50 partners
  • Advanced features require higher-priced plans
  • The product is focused on ecommerce stores rather than broader use cases
Our verdict

FirstPromoter is software for running affiliate, referral, and influencer programs around subscription products. It tracks referrals through links, coupons, and direct URLs, connects attribution to billing events, and calculates recurring…

Read the review →

Affiliatly is cloud-based referral management software for ecommerce merchants. It tracks partner referrals through links, coupons, QR codes, email, SKU values, and tags, then reports traffic, conversions, sales, orders, and commissions.…

Read the review →
  1. FirstPromoterAffiliate Marketing Software 9.214-day trial
  2. AffiliatlyAffiliate Marketing Software 5.4Free plan · 14-day trial

Strengths and trade-offs

  • FirstPromoter — where it wins

    • Supports recurring and lifetime commission rules
    • Includes branded portals, automated payouts, APIs, and webhooks
    • Connects with major billing and automation platforms

    Where it doesn't

    • Paid plans start at $49 per month
    • Starter limits campaigns and affiliates
    • Built primarily for subscription and SaaS businesses

  • Affiliatly — where it wins

    • Tracks referrals through links, coupons, QR codes, and email
    • Supports branded portals, reporting, commission rules, and two-tier structures
    • Integrates with Shopify, WooCommerce, BigCommerce, Zapier, and more

    Where it doesn't

    • Starter limits the offering to 50 partners
    • Advanced features require higher-priced plans
    • The product is focused on ecommerce stores rather than broader use cases

More comparisons

All affiliate marketing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update