ExifTool vs MeeSoft PhotoLocator

ExifTool9.2Visit MPMeeSoft PhotoLocator7.8Visit

Higher score ExifTool #1 in Photo Geotagging Software 9.2/10 Free plan Free plan✓ 0 of 4 features Visit ExifTool

vs

MP MeeSoft PhotoLocator #6 in Photo Geotagging Software 7.8/10 Free plan Free plan✓ 3 of 4 features Visit MeeSoft

• ExifTool fits best

  Power users needing comprehensive geotag automation

• MeeSoft PhotoLocator fits best

  Windows users tagging RAW, video and photo libraries

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Side by side

Feature	ExifTool 9.2/10 Visit ↗	MPMeeSoft PhotoLocator 7.8/10 Visit ↗
At a glance
Editor score	9.2	7.8
Ranking	#1 in Photo Geotagging Software	#6 in Photo Geotagging Software
Best for	Power users needing comprehensive geotag automation	Windows users tagging RAW, video and photo libraries
Pricing model	Free	Free
Starting price	Free plan	Free
Free plan	✓	✓
Free trial	—	—
Deployment	Desktop	Desktop
Platforms	Windows, macOS, Linux	Windows
Built for	Solo, Small business, Mid-market, Enterprise	Solo, Small business
Features ExifTool 0/4 · MeeSoft PhotoLocator 3/4
GPS track sync	Not checked yet	✓ (best)
Reverse geocoding	Not checked yet	Not checked yet
Batch geotagging	Not checked yet	✓ (best)
Map workflow	Not checked yet	✓ (best)
Specs
Track import formats	Not checked yet	Multiple
Platform support	Not checked yet	Windows
Our review
Pros	Geotags images from GPS track logs across recursive directories Supports RAW files, XMP sidecars, CSV, and JSON workflows Runs on Windows, macOS, and Linux with broad metadata controls	Imports GPX, KML, GeoJSON and Google Timeline traces Losslessly writes EXIF data to originals or copies Supports RAW and video geotagging with ExifTool
Cons	Primarily command-line software rather than a graphical photo editor Geotagging workflows depend on GPS track-log files Community and documentation are the listed support channels	Runs only on Windows 10/11 desktop systems Processing tools are limited to basic photo and video tasks A single freeware plan may not suit buyers seeking paid tiers
Our verdict	ExifTool is a platform-independent Perl library and command-line application for reading, writing, copying, deleting, and editing metadata in images and many other file types. It suits photographers, archivists, developers, and operations… Read the review →	MeeSoft PhotoLocator is a Windows 10/11 desktop application for adding and browsing location metadata in photos and videos. It is aimed at solo users and small teams managing mixed libraries that include JPEGs, RAW files and video. The… Read the review →

Strengths and trade-offs

• ExifTool — where it wins

  • Geotags images from GPS track logs across recursive directories
  • Supports RAW files, XMP sidecars, CSV, and JSON workflows
  • Runs on Windows, macOS, and Linux with broad metadata controls

  Where it doesn't

  • Primarily command-line software rather than a graphical photo editor
  • Geotagging workflows depend on GPS track-log files
  • Community and documentation are the listed support channels

• MeeSoft PhotoLocator — where it wins

  • Imports GPX, KML, GeoJSON and Google Timeline traces
  • Losslessly writes EXIF data to originals or copies
  • Supports RAW and video geotagging with ExifTool

  Where it doesn't

  • Runs only on Windows 10/11 desktop systems
  • Processing tools are limited to basic photo and video tasks
  • A single freeware plan may not suit buyers seeking paid tiers

• ExifTool9.2/10 · Free plan

  A free, cross-platform metadata toolkit for automated GPS geotagging and batch control.

  Visit ExifToolFull verdict →
• MPMeeSoft PhotoLocator7.8/10 · Free plan

  A free, open-source Windows tool for matching GPS tracks to photo and video timestamps.

  Visit MeeSoftFull verdict →