Head-to-head · URL Shorteners
Dub vs URLyte
Dub leads on 0 checks, URLyte on 1, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreDub · 8.4/10
- Free planboth
- Free trialonly Dub
- Most featuresDub · 4 of 4
Dub scores higher on our rubric for url shorteners: 8.4 against 4.2 out of 10; our editors rank them #9 and #50.
URLyte leads on team seats: 5 seats versus 3 seats.
Dub is the better fit for developers wanting self-hosting and native APIs. URLyte is the better fit for budget users needing collaboration and targeting.
- Dub fits best
Developers wanting self-hosting and native APIs
- URLyte fits best
Budget users needing collaboration and targeting
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Side by side
| Feature | Dub 8.4/10 Visit ↗ | URLyte 4.2/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.4 | 4.2 |
| Ranking | #9 in URL Shorteners | #50 in URL Shorteners |
| Best for | Developers wanting self-hosting and native APIs | Budget users needing collaboration and targeting |
| Pricing model | Free plan + paid | Free plan + paid |
| Starting price | $30/mo | $50/yr |
| Free plan | ✓ | ✓ |
| Free trial | 14 days | — |
| Deployment | Cloud | Cloud |
| Platforms | Web | Web |
| Support | Live chat, Docs | Email, Docs |
| Integrations | 10 integrations | 2 integrations |
| Built for | Solo, Small business, Mid-market, Enterprise | Solo, Small business, Mid-market, Enterprise |
| Features Dub 4/4 · URLyte 3/4 | ||
| Custom domains | ✓ | ✓ |
| API access | ✓ | ✓ |
| Bulk link creation | ✓ | ✓ |
| Geo targeting | ✓ (best) | Not checked yet |
| Specs | ||
| Analytics retention | Unlimited | Unlimited |
| Team seats | 3 seats | 5 seats (best) |
| Our review | ||
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| Our verdict | Dub combines short-link management with attribution features for founders, marketers, and developers. It creates branded links, tracks click and conversion analytics, and supports geo targeting, device targeting, deep links, QR codes, UTM… Read the review → |
URLyte is a web-based URL-shortening and link-management service for individuals, creators, marketers, agencies, and teams. It creates branded short links with namespaces and custom shortcodes, while click analytics cover country, city,… Read the review → |
Strengths and trade-offs
Dub — where it wins
- Open-source platform with self-hosting, REST API, and native SDKs
- Detailed targeting, deep links, QR codes, UTM tools, and webhooks
- Free plan includes API access and three custom domains
Where it doesn't
- Paid plans start at $30 per month on monthly billing
- Free plan supports one user and 25 new links per month
- Advanced capabilities such as A/B testing begin above the Pro tier
URLyte — where it wins
- Free plan includes analytics, UTM tracking, and link-in-bio pages
- Paid plans add custom domains, targeting, API access, and retargeting pixels
- Business supports shared namespaces, five team members, and bulk creation
Where it doesn't
- Free plan limits each namespace to five links
- The API is read-only
- Paid-plan upgrades are temporarily paused
- Dub8.4/10 · Free plan · 14-day trial
A developer-friendly short-link platform with self-hosting, APIs, and detailed attribution.
Visit DubFull verdict → - URLyte4.2/10 · Free plan
A low-cost link manager with targeting, analytics, and collaboration features.
Visit URLyteFull verdict →
All URL shorteners comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update