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Head-to-head · Color Palette Generators

Coolors vs ColorMagic

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Coolors #1 in Color Palette Generators 9.4/10 Free plan Free plan✓ 4 of 5 features Visit Coolors
ColorMagic #10 in Color Palette Generators 7.3/10 Free plan Free plan✓ 3 of 5 features Visit ColorMagic

Coolors leads on 0 checks, ColorMagic on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreCoolors · 9.4/10
  • Free planboth
  • Most featuresCoolors · 4 of 5

Coolors scores higher on our rubric for color palette generators: 9.4 against 7.3 out of 10; our editors rank them #1 and #10.

Coolors is the better fit for most designers needing an all-round palette tool. ColorMagic is the better fit for users wanting free AI palettes with API access.

  • Coolors fits best

    Most designers needing an all-round palette tool

  • ColorMagic fits best

    Users wanting free AI palettes with API access

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Side by side

Feature Coolors 9.4/10 Visit ↗ ColorMagic 7.3/10 Visit ↗
At a glance
Editor score 9.4 7.3
Ranking #1 in Color Palette Generators #10 in Color Palette Generators
Best for Most designers needing an all-round palette tool Users wanting free AI palettes with API access
Pricing model Free plan + paid Free
Starting price $3/mo Free plan
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Mobile, Browser extension Cloud
Platforms Web, iOS, Chrome extension Web
Support Email, Docs Docs
Built for Solo, Small business, Mid-market Solo, Small business
Features Coolors 4/5 · ColorMagic 3/5
Image extraction ✓ ✓
Accessibility checks ✓ ✓
Saved palettes ✓ ✓
Brand color library ✓ (best) Not checked yet
Print color support Not checked yet Not checked yet
Specs
Palette methods Both Both
Export formats PDF, image, CSS, ASE, SVG, code, Tailwind, Procreate HEX, RGB, CSS, PNG
Our review
Pros
  • Generates, browses, extracts, checks, and visualizes color palettes
  • Exports to PDF, image, CSS, ASE, SVG, code, Tailwind, and Procreate
  • Works across web, iOS, Chrome, Figma, and Adobe applications
  • Generates palettes from text, images, names, brand names, and HEX codes
  • Includes WCAG contrast checks, CSS gradients, PNG downloads, and CSS output
  • Provides API-based palette search alongside web-based color tools
Cons
  • The Free plan includes only limited saved palettes
  • Image color picking and contrast checks require Pro
  • Advanced export options and color libraries require Pro
  • Saving favorite palettes requires logging in
  • The API focuses on palette search rather than broader integrations
  • The free experience is ad-supported
Our verdict

Coolors is a color palette tool for designers and other creative professionals. It combines palette generation and discovery with image color extraction, contrast and accessibility checking, and palette visualization on designs. Users can…

Read the review →

ColorMagic is a free, web-based color palette generator for designers and creative professionals. Its AI-assisted tools create palettes from natural-language descriptions, names, brand names, and HEX codes, while image uploads and image…

Read the review →
  1. CoolorsColor Palette Generators 9.4Free plan
  2. ColorMagicColor Palette Generators 7.3Free plan

Strengths and trade-offs

  • Coolors — where it wins

    • Generates, browses, extracts, checks, and visualizes color palettes
    • Exports to PDF, image, CSS, ASE, SVG, code, Tailwind, and Procreate
    • Works across web, iOS, Chrome, Figma, and Adobe applications

    Where it doesn't

    • The Free plan includes only limited saved palettes
    • Image color picking and contrast checks require Pro
    • Advanced export options and color libraries require Pro

  • ColorMagic — where it wins

    • Generates palettes from text, images, names, brand names, and HEX codes
    • Includes WCAG contrast checks, CSS gradients, PNG downloads, and CSS output
    • Provides API-based palette search alongside web-based color tools

    Where it doesn't

    • Saving favorite palettes requires logging in
    • The API focuses on palette search rather than broader integrations
    • The free experience is ad-supported

More comparisons

All color palette generators comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update