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Head-to-head · Content Calendar Software

Contently vs Optimizely Content Marketing Platform

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Contently #5 in Content Calendar Software 8.6/10 Pricing on request ✓ 3 of 4 features Visit Contently
Optimizely Content Marketing Platform #6 in Content Calendar Software 8.5/10 Pricing on request ✓ 3 of 4 features Visit Optimizely

Contently leads on 0 checks, Optimizely Content Marketing Platform on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreContently · 8.6/10

Contently scores higher on our rubric for content calendar software: 8.6 against 8.5 out of 10; our editors rank them #5 and #6.

Contently is the better fit for enterprise content governance teams. Optimizely Content Marketing Platform is the better fit for large omnichannel marketing teams.

  • Contently fits best

    Enterprise content governance teams

  • Optimizely Content Marketing Platform fits best

    Large omnichannel marketing teams

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Side by side

Feature Contently 8.6/10 Visit ↗ Optimizely Content Marketing Platform 8.5/10 Visit ↗
At a glance
Editor score 8.6 8.5
Ranking #5 in Content Calendar Software #6 in Content Calendar Software
Best for Enterprise content governance teams Large omnichannel marketing teams
Pricing model Paid Paid
Starting price Pricing on request Pricing on request
Free plan Not checked yet —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Docs Tickets, Docs
Compliance SOC 2, GDPR, HIPAA, SSO/SAML SOC 2, ISO 27001, PCI DSS, SSO/SAML, GDPR
Integrations 32+ integrations 7 integrations
Built for Enterprise, Mid-market Mid-market, Enterprise
Features Contently 3/4 · Optimizely Content Marketing Platform 3/4
Approval workflows ✓ ✓
Task assignments ✓ ✓
Recurring content Not checked yet Not checked yet
Proofing comments ✓ ✓
Specs
Calendar views Calendar Calendar
Supported channels Multi-channel Multi-channel
Users included Not checked yet Not checked yet
Our review
Pros
  • Cross-channel planning with briefs, assignments, approvals, and comments
  • Audit trails, compliance workflows, and brand voice governance
  • CMS, social, API, webhook, and performance analytics support
  • Combines planning views, briefs, workflows, assignments, and feedback.
  • Supports omnichannel authoring, publishing, assets, analytics, and ROI measurement.
  • Connects with major CMS, marketing, CRM, and life sciences platforms.
Cons
  • Contact-sales pricing makes value comparison less direct
  • Enterprise workflow depth may exceed smaller teams' needs
  • Best suited to complex operations rather than simple calendar planning
  • Pricing is individually packaged and requires contact with sales.
  • There is no free plan for lightweight or self-serve adoption.
  • Its broad workspace may exceed the needs of single-channel teams.
Our verdict

Contently is an enterprise content marketing platform for regulated organizations that need more than a publishing calendar. It combines cross-channel editorial planning, content brief intake, routing, task assignments, approval workflows,…

Read the review →

Optimizely Content Marketing Platform is a cloud workspace for marketing teams managing content across campaigns, channels, and review stages. It brings campaign planning and briefs together with calendar, board, list, and timeline views,…

Read the review →
  1. ContentlyContent Calendar Software 8.6Pricing on request
  2. Optimizely Content Marketing PlatformContent Calendar Software 8.5Pricing on request

Strengths and trade-offs

  • Contently — where it wins

    • Cross-channel planning with briefs, assignments, approvals, and comments
    • Audit trails, compliance workflows, and brand voice governance
    • CMS, social, API, webhook, and performance analytics support

    Where it doesn't

    • Contact-sales pricing makes value comparison less direct
    • Enterprise workflow depth may exceed smaller teams' needs
    • Best suited to complex operations rather than simple calendar planning

  • Optimizely Content Marketing Platform — where it wins

    • Combines planning views, briefs, workflows, assignments, and feedback.
    • Supports omnichannel authoring, publishing, assets, analytics, and ROI measurement.
    • Connects with major CMS, marketing, CRM, and life sciences platforms.

    Where it doesn't

    • Pricing is individually packaged and requires contact with sales.
    • There is no free plan for lightweight or self-serve adoption.
    • Its broad workspace may exceed the needs of single-channel teams.
  • Contently8.6/10 · Pricing on request

    A governance-focused workspace for complex, cross-channel editorial operations.

    Visit ContentlyFull verdict →
  • Optimizely Content Marketing Platform8.5/10 · Pricing on request

    A broad content operations workspace for complex omnichannel marketing teams.

    Visit OptimizelyFull verdict →

More comparisons

All content calendar software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update