EasyContent vs Optimizely Content Marketing Platform

EasyContent9.0Visit Optimizely Content Marketing Platform8.5Visit

Higher score EasyContent #3 in Content Calendar Software 9.0/10 14-day trial Free trial✓ 3 of 4 features Visit EasyContent

vs

Optimizely Content Marketing Platform #6 in Content Calendar Software 8.5/10 Pricing on request ✓ 3 of 4 features Visit Optimizely

• EasyContent fits best

  Content teams needing structured workflows

• Optimizely Content Marketing Platform fits best

  Large omnichannel marketing teams

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Side by side

Feature	EasyContent 9.0/10 Visit ↗	Optimizely Content Marketing Platform 8.5/10 Visit ↗
At a glance
Editor score	9.0	8.5
Ranking	#3 in Content Calendar Software	#6 in Content Calendar Software
Best for	Content teams needing structured workflows	Large omnichannel marketing teams
Pricing model	Paid	Paid
Starting price	$47/mo	Pricing on request
Free plan	—	—
Free trial	14 days	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Email, Docs	Tickets, Docs
Compliance	SSO/SAML	SOC 2, ISO 27001, PCI DSS, SSO/SAML, GDPR
Integrations	6 integrations	7 integrations
Built for	Solo, Small business, Mid-market, Enterprise	Mid-market, Enterprise
Features EasyContent 3/4 · Optimizely Content Marketing Platform 3/4
Approval workflows	✓	✓
Task assignments	✓	✓
Recurring content	Not checked yet	Not checked yet
Proofing comments	✓	✓
Specs
Calendar views	Calendar	Calendar
Supported channels	Multi-channel	Multi-channel
Users included	5 users	Not checked yet
Our review
Pros	Multi-step approvals with reviewer assignments and approvals Editorial calendar, assignments, deadlines, and version history External review links, asset management, and AI-assisted editing	Combines planning views, briefs, workflows, assignments, and feedback. Supports omnichannel authoring, publishing, assets, analytics, and ROI measurement. Connects with major CMS, marketing, CRM, and life sciences platforms.
Cons	No perpetual free plan Advanced tiers become costly for larger teams Best suited to structured workflows rather than simple calendars	Pricing is individually packaged and requires contact with sales. There is no free plan for lightweight or self-serve adoption. Its broad workspace may exceed the needs of single-channel teams.
Our verdict	EasyContent is a web-based content workflow platform for teams producing structured website and marketing content. It combines an editorial calendar with month and week views, templates, rich-text editing, assignments, deadlines, approval… Read the review →	Optimizely Content Marketing Platform is a cloud workspace for marketing teams managing content across campaigns, channels, and review stages. It brings campaign planning and briefs together with calendar, board, list, and timeline views,… Read the review →

Strengths and trade-offs

• EasyContent — where it wins

  • Multi-step approvals with reviewer assignments and approvals
  • Editorial calendar, assignments, deadlines, and version history
  • External review links, asset management, and AI-assisted editing

  Where it doesn't

  • No perpetual free plan
  • Advanced tiers become costly for larger teams
  • Best suited to structured workflows rather than simple calendars

• Optimizely Content Marketing Platform — where it wins

  • Combines planning views, briefs, workflows, assignments, and feedback.
  • Supports omnichannel authoring, publishing, assets, analytics, and ROI measurement.
  • Connects with major CMS, marketing, CRM, and life sciences platforms.

  Where it doesn't

  • Pricing is individually packaged and requires contact with sales.
  • There is no free plan for lightweight or self-serve adoption.
  • Its broad workspace may exceed the needs of single-channel teams.

• EasyContent9.0/10 · 14-day trial

  A complete editorial workflow for teams that need approvals, assignments, and review control.

  Visit EasyContentFull verdict →
• Optimizely Content Marketing Platform8.5/10 · Pricing on request

  A broad content operations workspace for complex omnichannel marketing teams.

  Visit OptimizelyFull verdict →