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Head-to-head · Digital Asset Management Software

Canto vs Brandfolder

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Canto #10 in Digital Asset Management Software 8.4/10 Pricing on request ✓ 5 of 5 features Visit Canto
Brandfolder #11 in Digital Asset Management Software 8.3/10 Pricing on request ✓ 5 of 5 features Visit Brandfolder

Canto leads on 0 checks, Brandfolder on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreCanto · 8.4/10

Canto scores higher on our rubric for digital asset management software: 8.4 against 8.3 out of 10; our editors rank them #10 and #11.

Canto is the better fit for teams wanting broad platform access. Brandfolder is the better fit for enterprise brands managing rich media at scale.

  • Canto fits best

    Teams wanting broad platform access

  • Brandfolder fits best

    Enterprise brands managing rich media at scale

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Canto 8.4/10 Visit ↗ Brandfolder 8.3/10 Visit ↗
At a glance
Editor score 8.4 8.3
Ranking #10 in Digital Asset Management Software #11 in Digital Asset Management Software
Best for Teams wanting broad platform access Enterprise brands managing rich media at scale
Pricing model Paid Paid
Starting price — —
Free plan — —
Free trial — —
Deployment Cloud, Desktop, Mobile Cloud, Browser extension
Platforms Web, Windows, macOS, iOS Web, Chrome extension
Support Email, Phone, Tickets, Docs Email, Tickets, Docs · 24/7
Compliance SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML, 2FA SOC 2, GDPR, SSO/SAML
Integrations 20 integrations 12 integrations
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Canto 5/5 · Brandfolder 5/5
Metadata and tagging ✓ ✓
Approval workflows ✓ ✓
Version history ✓ ✓
Guest sharing ✓ ✓
API access ✓ ✓
Specs
Storage limit Not checked yet Not checked yet
Supported asset types Images (.JPEG, .JPG, .BMP, .TIFF, .PNG, .SVG, .WEBP, .EPS, .HEIC), raw camera files, video, audio, documents, Adobe Creative Suite files, Apple application files, subtitles, fonts, and email files images, video, audio, documents, 3D
Our review
Pros
  • Supports images, video, audio, documents, presentations, and 3D files
  • Combines metadata, search, approvals, sharing, and version comparison
  • Offers web, desktop, mobile, Chrome extension, REST API, and Universal Connector
  • Supports images, 8K video, documents, 3D assets, and design files
  • Combines OCR, automated tagging, metadata search, and AI-assisted video tools
  • Includes approvals, version history, sharing, embeds, analytics, and integrations
Cons
  • Pricing requires a conversation with sales
  • Advanced AI, onboarding, and enterprise integrations are tier-specific
  • Product catalogs and product data management require the Omni Brand Solution
  • Pricing requires contact with sales
  • No free plan is offered
  • Advanced controls are reserved for the Enterprise plan
Our verdict

Canto is a digital asset management platform for organizations managing brand, product, and creative content. It centralizes images, video, audio, documents, presentations, and other files, then adds metadata fields, keywords, tags,…

Read the review →

Brandfolder is a cloud-based digital asset management platform from Smartsheet for marketers, creatives, and organizations managing brand content. It centralizes images, 8K video, documents, 3D assets, Photoshop files, PDFs, audio, design…

Read the review →
  1. CantoDigital Asset Management Software 8.4Pricing on request
  2. BrandfolderDigital Asset Management Software 8.3Pricing on request

Strengths and trade-offs

  • Canto — where it wins

    • Supports images, video, audio, documents, presentations, and 3D files
    • Combines metadata, search, approvals, sharing, and version comparison
    • Offers web, desktop, mobile, Chrome extension, REST API, and Universal Connector

    Where it doesn't

    • Pricing requires a conversation with sales
    • Advanced AI, onboarding, and enterprise integrations are tier-specific
    • Product catalogs and product data management require the Omni Brand Solution

  • Brandfolder — where it wins

    • Supports images, 8K video, documents, 3D assets, and design files
    • Combines OCR, automated tagging, metadata search, and AI-assisted video tools
    • Includes approvals, version history, sharing, embeds, analytics, and integrations

    Where it doesn't

    • Pricing requires contact with sales
    • No free plan is offered
    • Advanced controls are reserved for the Enterprise plan
  • Canto8.4/10 · Pricing on request

    A broad DAM platform covering organization, collaboration, approvals, AI, and multiple access points.

    Visit CantoFull verdict →
  • Brandfolder8.3/10 · Pricing on request

    A broad DAM for enterprise teams managing rich media, workflows, and brand distribution.

    Visit BrandfolderFull verdict →

All digital asset management software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update