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Head-to-head · Web Security Software

AWS WAF vs Imperva Web Application Firewall

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score AWS WAF #2 in Web Security Software 9.2/10 Paid ✓ 0 of 4 features Visit AWS WAF
Imperva Web Application Firewall #3 in Web Security Software 9.1/10 Pricing on request ✓ 0 of 4 features Contact Thales

AWS WAF leads on 0 checks, Imperva Web Application Firewall on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAWS WAF · 9.2/10

AWS WAF scores higher on our rubric for web security software: 9.2 against 9.1 out of 10; our editors rank them #2 and #3.

AWS WAF is the better fit for AWS users seeking broad WAF protection at low entry cost. Imperva Web Application Firewall is the better fit for enterprises needing managed WAF policies and automation.

  • AWS WAF fits best

    AWS users seeking broad WAF protection at low entry cost

  • Imperva Web Application Firewall fits best

    Enterprises needing managed WAF policies and automation

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature AWS WAF 9.2/10 Visit ↗ Imperva Web Application Firewall 9.1/10 Visit ↗
At a glance
Editor score 9.2 9.1
Ranking #2 in Web Security Software #3 in Web Security Software
Best for AWS users seeking broad WAF protection at low entry cost Enterprises needing managed WAF policies and automation
Pricing model Paid Paid
Starting price $1/unit/mo Pricing on request
Free plan — —
Free trial — —
Deployment Cloud, Browser extension Cloud, Self-hosted
Platforms Web Web
Support Docs Tickets, Docs
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features AWS WAF 0/4 · Imperva Web Application Firewall 0/4
Phishing/malware blocking Not checked yet Not checked yet
Web app firewall Not checked yet Not checked yet
DDoS protection Not checked yet Not checked yet
Bot protection Not checked yet Not checked yet
Specs
Deployment Not checked yet Not checked yet
Websites covered Not checked yet Not checked yet
Our review
Pros
  • Managed exploit rules plus SQL injection and XSS protection
  • Bot controls, rate limiting, CAPTCHA, and browser challenges
  • Integrates with CloudFront, API Gateway, ALB, and other AWS services
  • Managed rules update daily, with real-time updates for critical threats
  • Combines web/API protection, bot controls, and behavior-based rate thresholds
  • Automates policy creation and rule propagation, with Terraform deployment
Cons
  • Usage-based rule and request charges can increase monthly spend
  • Protection is designed primarily for applications running on AWS
  • Support channels are limited to documentation
  • No public WAF plan prices; buying requires contacting sales
  • No free plan, though a Cloud WAF trial is advertised
  • Multiple deployment variants may require choosing among different operating models
Our verdict

AWS WAF is a managed web application firewall for organizations operating applications on AWS. It monitors HTTP(S) requests sent to protected resources and lets teams allow, block, count, challenge, or rate-limit traffic using conditions…

Read the review →

Imperva Web Application Firewall protects web applications and APIs against application-layer attacks, including SQL injection, cross-site scripting, and other OWASP Top 10 threats. Thales offers it to mid-market and enterprise…

Read the review →
  1. AWS WAFWeb Security Software 9.2Paid
  2. Imperva Web Application FirewallWeb Security Software 9.1Pricing on request

Strengths and trade-offs

  • AWS WAF — where it wins

    • Managed exploit rules plus SQL injection and XSS protection
    • Bot controls, rate limiting, CAPTCHA, and browser challenges
    • Integrates with CloudFront, API Gateway, ALB, and other AWS services

    Where it doesn't

    • Usage-based rule and request charges can increase monthly spend
    • Protection is designed primarily for applications running on AWS
    • Support channels are limited to documentation
  • Imperva Web Application Firewall — where it wins

    • Managed rules update daily, with real-time updates for critical threats
    • Combines web/API protection, bot controls, and behavior-based rate thresholds
    • Automates policy creation and rule propagation, with Terraform deployment

    Where it doesn't

    • No public WAF plan prices; buying requires contacting sales
    • No free plan, though a Cloud WAF trial is advertised
    • Multiple deployment variants may require choosing among different operating models
  • AWS WAF9.2/10 · Paid

    Broad AWS-native WAF controls with a low entry price and usage-based costs.

    Visit AWS WAFFull verdict →
  • Imperva Web Application Firewall9.1/10 · Pricing on request

    Managed WAF rules, bot controls and deployment automation for hybrid environments.

    Contact ThalesFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update