Aprimo vs ClickUp

Aprimo8.7Visit ClickUp8.2Visit

Higher score Aprimo #3 in Creative Portfolio Management Software 8.7/10 Pricing on request ✓ 0 of 3 features Visit Aprimo

vs

ClickUp #7 in Creative Portfolio Management Software 8.2/10 Free plan Free plan✓ 0 of 3 features Visit ClickUp

• Aprimo fits best

  Enterprise digital asset portfolios

• ClickUp fits best

  Budget-conscious teams needing flexible PM

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Side by side

Feature	Aprimo 8.7/10 Visit ↗	ClickUp 8.2/10 Visit ↗
At a glance
Editor score	8.7	8.2
Ranking	#3 in Creative Portfolio Management Software	#7 in Creative Portfolio Management Software
Best for	Enterprise digital asset portfolios	Budget-conscious teams needing flexible PM
Pricing model	Paid	Free plan + paid
Starting price	—	$7/user/mo
Free plan	—	✓ (best)
Free trial	—	—
Deployment	Cloud	Cloud, Desktop, Mobile, Browser extension
Platforms	Web	Web, Windows, macOS, Linux, iOS, Android, Chrome extension
Support	Email, Tickets, Community, Docs	Email, Live chat, Tickets, Docs · 24/7
Compliance	SOC 2, GDPR	SOC 2, ISO 27001, GDPR, PCI DSS, 2FA
Integrations	80+ integrations	1,000+ integrations
Built for	Enterprise, Mid-market	Solo, Small business, Mid-market, Enterprise
Features Aprimo 0/3 · ClickUp 0/3
Request intake	Not checked yet	Not checked yet
Capacity planning	Not checked yet	Not checked yet
Roadmaps	Not checked yet	Not checked yet
Specs
Portfolio views	Not checked yet	Not checked yet
Reporting & exports	Not checked yet	Not checked yet
Documented integrations	Not checked yet	Not checked yet
Our review
Pros	AI-driven metadata tagging, taxonomies, and visually similar search Rights management, approvals, annotations, and version comparison REST APIs, webhooks, and integrations across marketing platforms	Free plan includes unlimited tasks, members, Kanban boards, and calendar view Unlimited adds portfolios, time tracking, Gantt charts, and integrations Business includes unlimited proofing, dashboards, and timeline views
Cons	Pricing requires a contact-sales process No free plan is offered Deployment is cloud-only	Free plan is limited to 60MB of storage Broad work management rather than specialized creative asset governance Unlimited proofing starts on the Business plan
Our verdict	Aprimo is a cloud-based digital asset management and content operations platform for enterprise marketing, creative, and content teams. It centralizes images, videos, audio, documents, PDFs, Word documents, 3D files, 360-degree product… Read the review →	ClickUp brings task and project management together with Docs, dashboards, goals, chat, whiteboards, automations, time tracking, and AI features. For creative teams coordinating requests, schedules, and workload across projects, its list,… Read the review →

Strengths and trade-offs

• Aprimo — where it wins

  • AI-driven metadata tagging, taxonomies, and visually similar search
  • Rights management, approvals, annotations, and version comparison
  • REST APIs, webhooks, and integrations across marketing platforms

  Where it doesn't

  • Pricing requires a contact-sales process
  • No free plan is offered
  • Deployment is cloud-only

• ClickUp — where it wins

  • Free plan includes unlimited tasks, members, Kanban boards, and calendar view
  • Unlimited adds portfolios, time tracking, Gantt charts, and integrations
  • Business includes unlimited proofing, dashboards, and timeline views

  Where it doesn't

  • Free plan is limited to 60MB of storage
  • Broad work management rather than specialized creative asset governance
  • Unlimited proofing starts on the Business plan

• Aprimo8.7/10 · Pricing on request

  Aprimo centralizes enterprise assets with metadata, workflows, rights controls, and extensive integrations.

  Visit AprimoFull verdict →
• ClickUp8.2/10 · Free plan

  Broad project management with portfolios and proofing, but limited creative-specific depth.

  Visit ClickUpFull verdict →