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Head-to-head · Location-Based Marketing Software

Aislelabs vs Purple WiFi

  • Updated Sep 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Aislelabs #5 in Location-Based Marketing Software 7.1/10 Pricing on request ✓ 1 of 2 features Visit Aislelabs
Purple WiFi #8 in Location-Based Marketing Software 7.0/10 Free plan · 30-day trial Free plan✓ 2 of 2 features Visit Purple WiFi

Aislelabs leads on 0 checks, Purple WiFi on 2, and 1 is even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAislelabs · 7.1/10
  • Free planonly Purple WiFi
  • Most featuresPurple WiFi · 2 of 2

Aislelabs scores higher on our rubric for location-based marketing software: 7.1 against 7.0 out of 10; our editors rank them #5 and #8.

Purple WiFi offers free plan; Aislelabs doesn't. Purple WiFi offers geofencing; Aislelabs doesn't publish it.

Aislelabs is the better fit for multi-location venues needing WiFi marketing and analytics. Purple WiFi is the better fit for venues seeking low-cost WiFi capture and analytics.

  • Aislelabs fits best

    Multi-location venues needing WiFi marketing and analytics

  • Purple WiFi fits best

    Venues seeking low-cost WiFi capture and analytics

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature Aislelabs 7.1/10 Visit ↗ Purple WiFi 7.0/10 Visit ↗
At a glance
Editor score 7.1 7.0
Ranking #5 in Location-Based Marketing Software #8 in Location-Based Marketing Software
Best for Multi-location venues needing WiFi marketing and analytics Venues seeking low-cost WiFi capture and analytics
Pricing model Paid Free plan + paid
Starting price Not published Not published
Free plan — ✓ (best)
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Compliance SOC 2, ISO 27001, HIPAA, PCI DSS ISO 27001, GDPR, SSO/SAML
Integrations 11 integrations 400+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Aislelabs 1/2 · Purple WiFi 2/2
Geofencing Not published ✓ (best)
Audience segments ✓ ✓
Specs
Campaign activation Email_sms Email_sms
Location measurement Foot_traffic Foot_traffic
Supported ad channels email, SMS email
Location data sources WiFi access points, people counters WiFi access points, sensors
Our review
Pros
  • Measures foot traffic, visit frequency, dwell time, and zone activity
  • Combines consent-based guest WiFi capture with visitor analytics
  • Segments audiences and triggers email and SMS campaigns by visit behavior
  • Free Connect includes a secure captive portal and branded splash pages
  • Tracks footfall, dwell time, visit frequency and movement between zones
  • Connects with CRM, marketing and data tools through integrations and APIs
Cons
  • Campaign activation is limited to email and SMS
  • Pricing is sales-led rather than shown as self-serve plans
  • The suite’s measurement focus is physical locations and venue traffic
  • Capture and Engage pricing is quote-based
  • The 30-day trial applies to Capture and Engage
  • Campaign activation is focused on email
Our verdict

Aislelabs is a cloud platform for organizations that operate physical venues, including shopping centers, airports, hotels, restaurants, and multi-location retail. Its products combine location analytics, branded guest WiFi portals,…

Read the review →

Purple WiFi is a cloud platform for physical venues that combines guest WiFi access with visitor data capture, analytics and marketing integrations. Its audience includes retailers, hospitality organizations, stadiums, transport hubs,…

Read the review →
  1. AislelabsLocation-Based Marketing Software 7.1Pricing on request
  2. Purple WiFiLocation-Based Marketing Software 7.0Free plan · 30-day trial

Strengths and trade-offs

  • Aislelabs — where it wins

    • Measures foot traffic, visit frequency, dwell time, and zone activity
    • Combines consent-based guest WiFi capture with visitor analytics
    • Segments audiences and triggers email and SMS campaigns by visit behavior

    Where it doesn't

    • Campaign activation is limited to email and SMS
    • Pricing is sales-led rather than shown as self-serve plans
    • The suite’s measurement focus is physical locations and venue traffic

  • Purple WiFi — where it wins

    • Free Connect includes a secure captive portal and branded splash pages
    • Tracks footfall, dwell time, visit frequency and movement between zones
    • Connects with CRM, marketing and data tools through integrations and APIs

    Where it doesn't

    • Capture and Engage pricing is quote-based
    • The 30-day trial applies to Capture and Engage
    • Campaign activation is focused on email
  • Aislelabs7.1/10 · Pricing on request

    A venue-focused suite pairing foot-traffic insight and WiFi capture with email and SMS campaigns.

    Visit AislelabsFull verdict →
  • Purple WiFi7.0/10 · Free plan · 30-day trial

    Guest WiFi capture and venue analytics, with free Connect and quote-based upgrades.

    Visit Purple WiFiFull verdict →

More comparisons

All Location-Based marketing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update