Head-to-head · Digital Asset Management Software
Air vs Frontify
Air leads on 0 checks, Frontify on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreAir · 7.8/10
- Free planonly Air
Air scores higher on our rubric for digital asset management software: 7.8 against 7.4 out of 10; our editors rank them #16 and #20.
Air is the better fit for teams wanting affordable, full-featured DAM. Frontify is the better fit for brand teams needing strong governance and sharing.
- Air fits best
Teams wanting affordable, full-featured DAM
- Frontify fits best
Brand teams needing strong governance and sharing
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Side by side
| Feature | Air 7.8/10 Visit ↗ | Frontify 7.4/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 7.8 | 7.4 |
| Ranking | #16 in Digital Asset Management Software | #20 in Digital Asset Management Software |
| Best for | Teams wanting affordable, full-featured DAM | Brand teams needing strong governance and sharing |
| Pricing model | Free plan + paid | Paid |
| Starting price | $250/yr | Pricing on request |
| Free plan | ✓ (best) | Not checked yet |
| Free trial | — | — |
| Deployment | Cloud, Desktop, Mobile, Browser extension | Cloud, Desktop, Mobile |
| Platforms | Web, iOS, Chrome extension | Web, Windows, macOS, iOS, Android |
| Support | Email, Live chat, Docs | Email, Live chat, Community, Docs |
| Compliance | SOC 2, SSO/SAML | SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML |
| Integrations | 15 integrations | 3 integrations |
| Built for | Solo, Small business, Mid-market, Enterprise | Mid-market, Enterprise |
| Features Air 5/5 · Frontify 5/5 | ||
| Metadata and tagging | ✓ | ✓ |
| Approval workflows | ✓ | ✓ |
| Version history | ✓ | ✓ |
| Guest sharing | ✓ | ✓ |
| API access | ✓ | ✓ |
| Specs | ||
| Storage limit | Not checked yet | Not checked yet |
| Supported asset types | images, videos, GIFs, PDFs, presentations | Images, videos, documents, audio, fonts, logos, icons, design files |
| Our review | ||
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| Cons |
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| Our verdict | Air is a digital asset management and creative operations platform for marketing and creative teams. It organizes visual assets through libraries and boards, with keyword, filter, and visual search, tags, custom fields, and smart metadata.… Read the review → |
Frontify is a cloud-based brand management platform with digital asset management capabilities for midsize and enterprise organizations. It supports marketing, creative, brand, sales, regional, and agency teams that need to centralize and… Read the review → |
Strengths and trade-offs
Air — where it wins
- Free plan includes 120 monthly credits and unlimited users
- Strong DAM workflows for search, metadata, versions, and approvals
- Available on web, desktop, iOS, and API-enabled plans
Where it doesn't
- Business pricing rises to $1,100 per month
- Windows desktop support is currently beta
- Public API access is limited to eligible paid plans
Frontify — where it wins
- AI-enhanced search, auto-tagging, and predictive metadata
- Configurable approvals, revision history, rollback, and comparisons
- GraphQL API plus integrations across creative and business tools
Where it doesn't
- Pricing requires a tailored quote based on monthly active users
- Cloud-based delivery may not suit teams seeking self-hosting
- Its broad brand-management scope may exceed simple DAM needs
- Air7.8/10 · Free plan
A full-featured DAM with a free plan, AI tools, approvals, and broad platform coverage.
Visit AirFull verdict → - Frontify7.4/10 · Pricing on request
A governance-focused DAM for teams managing complex brand assets and approvals.
Visit FrontifyFull verdict →
All digital asset management software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update