Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Customer-to-Customer (C2C) Community Marketing Software

AdvocateHub vs HYVE

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score AdvocateHub #1 in Customer-to-Customer (C2C) Community Marketing Software 8.8/10 Pricing on request ✓ 0 of 5 features Visit Influitive
HYVE #8 in Customer-to-Customer (C2C) Community Marketing Software 7.8/10 Pricing on request ✓ 4 of 5 features Visit HYVE

AdvocateHub leads on 0 checks, HYVE on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAdvocateHub · 8.8/10
  • Most featuresHYVE · 4 of 5

AdvocateHub scores higher on our rubric for customer-to-customer (c2c) community marketing software: 8.8 against 7.8 out of 10; our editors rank them #1 and #8.

AdvocateHub is the better fit for teams needing referrals and a customer community. HYVE is the better fit for teams seeking a broad advocacy community.

  • AdvocateHub fits best

    Teams needing referrals and a customer community

  • HYVE fits best

    Teams seeking a broad advocacy community

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature AdvocateHub 8.8/10 Visit ↗ HYVE 7.8/10 Visit ↗
At a glance
Editor score 8.8 7.8
Ranking #1 in Customer-to-Customer (C2C) Community Marketing Software #8 in Customer-to-Customer (C2C) Community Marketing Software
Best for Teams needing referrals and a customer community Teams seeking a broad advocacy community
Pricing model Paid Paid
Starting price — Pricing on request
Free plan — Not checked yet
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Phone, Docs Email
Integrations 8 integrations 3 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features AdvocateHub 0/5 · HYVE 4/5
UGC campaigns Not checked yet ✓ (best)
Referral tracking Not checked yet ✓ (best)
Rewards programs Not checked yet ✓ (best)
Moderation tools Not checked yet Not checked yet
Analytics and reports Not checked yet ✓ (best)
Specs
Community type Not checked yet Hybrid
Member limit Not checked yet Not checked yet
Our review
Pros
  • Tracks custom referral links, clicks, leads, and milestones
  • Combines rewards and advocacy campaigns with community features
  • Integrates with Salesforce, HubSpot, Marketo, and Eloqua
  • Combines branded forums with referrals, reviews, UGC and social sharing
  • Recruits advocates using CRM, NPS and social-media data
  • Includes analytics, gamification and configurable rewards
Cons
  • Pricing is available by contacting sales
  • Digital Community features are in a separate plan
  • No free plan is offered
  • Pricing requires a contact-sales process
  • Web and cloud deployment only
  • Support is offered through email
Our verdict

AdvocateHub is Influitive’s customer advocacy platform for organizations that want customers to participate in referrals, campaigns, and community activity. It suits teams seeking both tracked referral programs and a place for customer…

Read the review →

HYVE is a customer marketing and advocacy platform for fast-growing SaaS companies and teams building customer advocate communities. It helps identify and recruit loyal customers, bring them into branded communities and forums, run…

Read the review →
  1. AdvocateHubCustomer-to-Customer (C2C) Community Marketing Software 8.8Pricing on request
  2. HYVECustomer-to-Customer (C2C) Community Marketing Software 7.8Pricing on request

Strengths and trade-offs

  • AdvocateHub — where it wins

    • Tracks custom referral links, clicks, leads, and milestones
    • Combines rewards and advocacy campaigns with community features
    • Integrates with Salesforce, HubSpot, Marketo, and Eloqua

    Where it doesn't

    • Pricing is available by contacting sales
    • Digital Community features are in a separate plan
    • No free plan is offered
  • HYVE — where it wins

    • Combines branded forums with referrals, reviews, UGC and social sharing
    • Recruits advocates using CRM, NPS and social-media data
    • Includes analytics, gamification and configurable rewards

    Where it doesn't

    • Pricing requires a contact-sales process
    • Web and cloud deployment only
    • Support is offered through email
  • AdvocateHub8.8/10 · Pricing on request

    Connect tracked referrals and advocacy rewards with a customer community and analytics.

    Visit InfluitiveFull verdict →
  • HYVE7.8/10 · Pricing on request

    A broad advocacy community platform combining forums, campaigns, analytics and rewards.

    Visit HYVEFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update