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Head-to-head · MRM Software

Adobe Workfront vs Upland Marketing Work Management

Updated Sep 2026
Both researched from official sources
6 checks side by side

Higher score Adobe Workfront #1 in MRM Software 8.6/10 Pricing on request ✓ 0 of 7 features Contact Adobe

Upland Marketing Work Management #6 in MRM Software 6.9/10 Pricing on request ✓ 5 of 7 features Contact Upland

Adobe Workfront leads on 0 checks, Upland Marketing Work Management on 5, and 1 is even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

Highest scoreAdobe Workfront · 8.6/10
Most featuresUpland Marketing Work Management · 5 of 7

Adobe Workfront scores higher on our rubric for mrm software: 8.6 against 6.9 out of 10; our editors rank them #1 and #6.

Upland Marketing Work Management offers campaign planning; Adobe Workfront doesn't publish it. Upland Marketing Work Management offers approval workflows; Adobe Workfront doesn't publish it. Upland Marketing Work Management offers marketing asset library; Adobe Workfront doesn't publish it. Upland Marketing Work Management offers calendar views; Adobe Workfront doesn't publish it. Upland Marketing Work Management offers reporting dashboards; Adobe Workfront doesn't publish it.

Adobe Workfront is the better fit for enterprise marketing operations teams. Upland Marketing Work Management is the better fit for mid-market and enterprise marketing teams.

Adobe Workfront fits best
Enterprise marketing operations teams
Upland Marketing Work Management fits best
Mid-market and enterprise marketing teams

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Show only differences

Feature	Adobe Workfront 8.6/10 Visit ↗	Upland Marketing Work Management 6.9/10 Visit ↗
At a glance
Editor score	8.6	6.9
Ranking	#1 in MRM Software	#6 in MRM Software
Best for	Enterprise marketing operations teams	Mid-market and enterprise marketing teams
Pricing model	Paid	Paid
Starting price	Not published	Not published
Free plan	—	Not published
Free trial	—	—
Deployment	Cloud, Mobile	Cloud
Platforms	Web, iOS, Android	Web
Built for	Mid-market, Enterprise	Enterprise, Mid-market
Features Adobe Workfront 0/7 · Upland Marketing Work Management 5/7
Campaign planning	Not published	✓ (best)
Budget tracking	Not published	Not published
Approval workflows	Not published	✓ (best)
Marketing asset library	Not published	✓ (best)
Calendar views	Not published	✓ (best)
Reporting dashboards	Not published	✓ (best)
Custom intake forms	Not published	Not published
Our review
Pros	Connects intake, planning, capacity, proofing, approvals, and time tracking Offers Gantt and board planning, automation, dashboards, and real-time insights Works across web, iOS, Android, API, and Adobe and third-party integrations	Plans strategic initiatives, campaigns and content across buying stages Combines configurable approvals with searchable, permissioned asset collections Connects content distribution with reporting, resource allocation and APIs
Cons	Pricing requires contacting sales rather than choosing a published amount Advanced portfolio and enterprise controls are reserved for higher plans Broad work management scope may exceed the needs of teams seeking a narrow tool	Pricing requires contacting sales The listed platform is web Its focus on complex B2B marketing may be more than smaller teams need
Our verdict	Adobe Workfront brings work intake, project planning, resource management, workflow automation, review, approvals, reporting, and time tracking into one platform. It is aimed at marketing, creative, IT, agency, and cross-functional teams… Read the review →	Upland Marketing Work Management, also branded Kapost in product materials, is a cloud platform for planning and running marketing content operations. It is aimed at mid-market and enterprise teams, particularly complex B2B marketing… Read the review →

Strengths and trade-offs

Adobe Workfront — where it wins
- Connects intake, planning, capacity, proofing, approvals, and time tracking
- Offers Gantt and board planning, automation, dashboards, and real-time insights
- Works across web, iOS, Android, API, and Adobe and third-party integrations
Where it doesn't
- Pricing requires contacting sales rather than choosing a published amount
- Advanced portfolio and enterprise controls are reserved for higher plans
- Broad work management scope may exceed the needs of teams seeking a narrow tool
Upland Marketing Work Management — where it wins
- Plans strategic initiatives, campaigns and content across buying stages
- Combines configurable approvals with searchable, permissioned asset collections
- Connects content distribution with reporting, resource allocation and APIs
Where it doesn't
- Pricing requires contacting sales
- The listed platform is web
- Its focus on complex B2B marketing may be more than smaller teams need

Adobe Workfront8.6/10 · Pricing on request
A broad marketing work platform for teams coordinating intake, resources, approvals, and reporting.
Contact Adobe Full verdict →
Upland Marketing Work Management6.9/10 · Pricing on request
A connected workspace for planning campaigns, managing approvals, organizing assets and measuring content.
Contact Upland Full verdict →

More comparisons

All MRM software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated 28 Sep 2026 · How we research and update