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Head-to-head · Social Media Design Software

Adobe Express Video vs Picmaker

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score Adobe Express Video #4 in Social Media Design Software 9.1/10 Free plan · 30-day trial Free planFree trial✓ 2 of 6 features Visit Adobe Express
Picmaker #5 in Social Media Design Software 8.9/10 Free plan Free plan✓ 5 of 6 features Visit Picmaker

Adobe Express Video leads on 1 check, Picmaker on 0, and 6 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAdobe Express Video · 9.1/10
  • Free planboth
  • Free trialonly Adobe Express Video
  • Most featuresPicmaker · 5 of 6

Adobe Express Video scores higher on our rubric for social media design software: 9.1 against 8.9 out of 10; our editors rank them #4 and #5.

Adobe Express Video offers mobile app; Picmaker doesn't.

Adobe Express Video is the better fit for adobe users creating polished social videos. Picmaker is the better fit for social-first creators needing publishing tools.

  • Adobe Express Video fits best

    Adobe users creating polished social videos

  • Picmaker fits best

    Social-first creators needing publishing tools

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Side by side

Feature Adobe Express Video 9.1/10 Visit ↗ Picmaker 8.9/10 Visit ↗
At a glance
Editor score 9.1 8.9
Ranking #4 in Social Media Design Software #5 in Social Media Design Software
Best for Adobe users creating polished social videos Social-first creators needing publishing tools
Pricing model Free plan + paid Free plan + paid
Starting price — $6/mo
Free plan ✓ ✓
Free trial 30 days —
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Integrations 3 integrations 7 integrations
Features Adobe Express Video 2/6 · Picmaker 5/6
Brand kit ✓ ✓
Social resizing Not checked yet ✓ (best)
Social templates Not checked yet ✓ (best)
Social publishing Not checked yet ✓ (best)
Mobile app ✓ (best) —
Team collaboration Not checked yet ✓ (best)
Our review
Pros
  • Templates and tools cover social video editing, animation, and resizing.
  • Brand kits and social scheduling support ongoing publishing workflows.
  • Web and mobile access plus Creative Cloud integrations fit Adobe workflows.
  • Templates and smart resizing cover multiple social formats.
  • Brand kits, shared workspaces, and collaboration support team workflows.
  • Scheduling, publishing, analytics, and inbox tools span social management.
Cons
  • Video creation is part of Adobe Express, not a standalone product or subscription.
  • There is no desktop app.
  • Some features, including brand kits and premium templates, require a paid plan.
  • Starter's $6 monthly price requires annual billing.
  • The Free plan's included features are not specified.
  • Teams pricing is custom, and the mobile app is coming soon.
Our verdict

Adobe Express Video brings video creation into the broader Adobe Express app for individuals, creators, students, marketers, and small businesses. Projects can start from templates or imported media, then be trimmed, cropped, split,…

Read the review →

Picmaker combines graphic design with social media management in a web-based product for creators, small businesses, agencies, social media teams, and enterprises. Its social templates cover Instagram, Facebook, YouTube, Pinterest,…

Read the review →
  1. Adobe Express VideoSocial Media Design Software 9.1Free plan · 30-day trial
  2. PicmakerSocial Media Design Software 8.9Free plan

Strengths and trade-offs

  • Adobe Express Video — where it wins

    • Templates and tools cover social video editing, animation, and resizing.
    • Brand kits and social scheduling support ongoing publishing workflows.
    • Web and mobile access plus Creative Cloud integrations fit Adobe workflows.

    Where it doesn't

    • Video creation is part of Adobe Express, not a standalone product or subscription.
    • There is no desktop app.
    • Some features, including brand kits and premium templates, require a paid plan.

  • Picmaker — where it wins

    • Templates and smart resizing cover multiple social formats.
    • Brand kits, shared workspaces, and collaboration support team workflows.
    • Scheduling, publishing, analytics, and inbox tools span social management.

    Where it doesn't

    • Starter's $6 monthly price requires annual billing.
    • The Free plan's included features are not specified.
    • Teams pricing is custom, and the mobile app is coming soon.

More comparisons

All social media design software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update