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Head-to-head · Social Media Design Software

Canva Video vs Picmaker

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score Canva Video #1 in Social Media Design Software 9.4/10 Free plan Free plan✓ 2 of 6 features Visit Canva
Picmaker #5 in Social Media Design Software 8.9/10 Free plan Free plan✓ 5 of 6 features Visit Picmaker

Canva Video leads on 1 check, Picmaker on 0, and 6 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreCanva Video · 9.4/10
  • Free planboth
  • Most featuresPicmaker · 5 of 6

Canva Video scores higher on our rubric for social media design software: 9.4 against 8.9 out of 10; our editors rank them #1 and #5.

Canva Video offers mobile app; Picmaker doesn't.

Canva Video is the better fit for teams needing broad social design and video. Picmaker is the better fit for social-first creators needing publishing tools.

  • Canva Video fits best

    Teams needing broad social design and video

  • Picmaker fits best

    Social-first creators needing publishing tools

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Side by side

Feature Canva Video 9.4/10 Visit ↗ Picmaker 8.9/10 Visit ↗
At a glance
Editor score 9.4 8.9
Ranking #1 in Social Media Design Software #5 in Social Media Design Software
Best for Teams needing broad social design and video Social-first creators needing publishing tools
Pricing model Free plan + paid Free plan + paid
Starting price — $6/mo
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Desktop, Mobile Cloud
Platforms Web, Windows, macOS, iOS, Android Web
Integrations 7 integrations 7 integrations
Features Canva Video 2/6 · Picmaker 5/6
Brand kit ✓ ✓
Social resizing Not checked yet ✓ (best)
Social templates Not checked yet ✓ (best)
Social publishing Not checked yet ✓ (best)
Mobile app ✓ (best) —
Team collaboration Not checked yet ✓ (best)
Our review
Pros
  • Free plan includes video creation, 1.6M+ templates and 5GB storage
  • Multilayer editing, captions, recording and AI-assisted tools
  • Works across web, desktop and mobile, with publishing to seven platforms
  • Templates and smart resizing cover multiple social formats.
  • Brand kits, shared workspaces, and collaboration support team workflows.
  • Scheduling, publishing, analytics, and inbox tools span social management.
Cons
  • Social scheduling is listed for Pro, not the Free plan
  • Brand Kit limits vary by plan, from 3 on Pro Lite to 100 on Business
  • Business adds administration and approvals that may exceed solo creators’ needs
  • Starter's $6 monthly price requires annual billing.
  • The Free plan's included features are not specified.
  • Teams pricing is custom, and the mobile app is coming soon.
Our verdict

Canva Video brings video creation and editing into Canva’s design workspace for creators, marketers, entrepreneurs and teams making social videos, product videos, marketing content, presentations or intros. Its free plan includes a…

Read the review →

Picmaker combines graphic design with social media management in a web-based product for creators, small businesses, agencies, social media teams, and enterprises. Its social templates cover Instagram, Facebook, YouTube, Pinterest,…

Read the review →
  1. Canva VideoSocial Media Design Software 9.4Free plan
  2. PicmakerSocial Media Design Software 8.9Free plan

Strengths and trade-offs

  • Canva Video — where it wins

    • Free plan includes video creation, 1.6M+ templates and 5GB storage
    • Multilayer editing, captions, recording and AI-assisted tools
    • Works across web, desktop and mobile, with publishing to seven platforms

    Where it doesn't

    • Social scheduling is listed for Pro, not the Free plan
    • Brand Kit limits vary by plan, from 3 on Pro Lite to 100 on Business
    • Business adds administration and approvals that may exceed solo creators’ needs

  • Picmaker — where it wins

    • Templates and smart resizing cover multiple social formats.
    • Brand kits, shared workspaces, and collaboration support team workflows.
    • Scheduling, publishing, analytics, and inbox tools span social management.

    Where it doesn't

    • Starter's $6 monthly price requires annual billing.
    • The Free plan's included features are not specified.
    • Teams pricing is custom, and the mobile app is coming soon.
  • Canva Video9.4/10 · Free plan

    A broad social video editor with a free plan and publishing across seven platforms.

    Visit CanvaFull verdict →
  • Picmaker8.9/10 · Free plan

    A social-first design tool that pairs reusable brand assets with publishing and analytics.

    Visit PicmakerFull verdict →

More comparisons

All social media design software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update