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Head-to-head · Employee Coaching Software

AceUp vs Sama

  • Updated Sep 2026
  • Both researched from official sources
  • 7 checks side by side
AceUp #3 in Employee Coaching Software —/10 Pricing on request ✓ 6 of 6 features Visit AceUp
Higher score Sama #5 in Employee Coaching Software 7.0/10 Pricing on request ✓ 6 of 6 features Visit Sama

AceUp leads on 0 checks, Sama on 0, and 7 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSama · 7.0/10

Our editors rank AceUp at #3 and Sama at #5 for employee coaching software; AceUp has no rubric score yet (facts researched, not yet scored), so the checks below decide.

AceUp is the better fit for enterprise coaching with broad HR integrations. Sama is the better fit for internal and external coach program management.

  • AceUp fits best

    Enterprise coaching with broad HR integrations

  • Sama fits best

    Internal and external coach program management

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature AceUp —/10 Visit ↗ Sama 7.0/10 Visit ↗
At a glance
Editor score — 7.0
Ranking #3 in Employee Coaching Software #5 in Employee Coaching Software
Best for Enterprise coaching with broad HR integrations Internal and external coach program management
Pricing model Paid Paid
Starting price Not published Not published
Free plan Not published —
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Docs Email
Compliance SOC 2, GDPR, SSO/SAML GDPR, SSO/SAML
Integrations 6 integrations 2 integrations
Built for Enterprise, Mid-market Small business, Mid-market, Enterprise
Features AceUp 6/6 · Sama 6/6
Coach matching ✓ ✓
Session management ✓ ✓
Development tracking ✓ ✓
Manager tools ✓ ✓
Mobile apps ✓ ✓
Single sign-on ✓ ✓
Specs
Coaching formats Mixed Mixed
Our review
Pros
  • Combines certified human coaching with an AI coaching companion
  • Covers matching, scheduling, goals, assessments, and outcome reporting
  • Connects with Slack, Teams, Zoom, Workday, SAP SuccessFactors, and Oracle
  • AI-assisted matching uses goals and industry experience.
  • Supports 1:1, team, internal, and external coaching programs.
  • Analytics include progress, impact, performance, and anonymized insights.
Cons
  • Pricing requires a discovery call or sales contact
  • Broad program scope may exceed the needs of simple coaching buyers
  • AI coaching access is documented on mobile, without a verified app-store listing
  • Pricing uses a contact-sales model with no free plan.
  • Integrations are listed for HR systems and learning systems.
  • Published Enterprise highlights mirror the Professional plan highlights.
Our verdict

AceUp is an enterprise coaching platform for organizations supporting executives, managers, emerging leaders, teams, and broader employee populations. It combines one-to-one sessions with certified coaches, an AI coaching companion called…

Read the review →

Sama is a coaching and talent development platform for organizations running structured employee coaching programs. It combines AI-assisted matching based on goals and industry experience with one-to-one coaching through video, calls, and…

Read the review →
  1. AceUpEmployee Coaching Software —Pricing on request
  2. SamaEmployee Coaching Software 7.0Pricing on request

Strengths and trade-offs

  • AceUp — where it wins

    • Combines certified human coaching with an AI coaching companion
    • Covers matching, scheduling, goals, assessments, and outcome reporting
    • Connects with Slack, Teams, Zoom, Workday, SAP SuccessFactors, and Oracle

    Where it doesn't

    • Pricing requires a discovery call or sales contact
    • Broad program scope may exceed the needs of simple coaching buyers
    • AI coaching access is documented on mobile, without a verified app-store listing
  • Sama — where it wins

    • AI-assisted matching uses goals and industry experience.
    • Supports 1:1, team, internal, and external coaching programs.
    • Analytics include progress, impact, performance, and anonymized insights.

    Where it doesn't

    • Pricing uses a contact-sales model with no free plan.
    • Integrations are listed for HR systems and learning systems.
    • Published Enterprise highlights mirror the Professional plan highlights.
  • AceUp—/10 · Pricing on request

    A broad enterprise coaching platform spanning people, programs, and progress.

    Visit AceUpFull verdict →
  • Sama7.0/10 · Pricing on request

    A broad coaching platform for managing coaches, programs, progress, and organizational insights.

    Visit SamaFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026