Head-to-head · Employee Coaching Software
AceUp vs Sama
AceUp leads on 0 checks, Sama on 0, and 7 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreAceUp · 9.1/10
AceUp scores higher on our rubric for employee coaching software: 9.1 against 8.8 out of 10; our editors rank them #3 and #5.
AceUp is the better fit for enterprise coaching with broad HR integrations. Sama is the better fit for internal and external coach program management.
- AceUp fits best
Enterprise coaching with broad HR integrations
- Sama fits best
Internal and external coach program management
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Side by side
| Feature | AceUp 9.1/10 Visit ↗ | Sama 8.8/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.1 | 8.8 |
| Ranking | #3 in Employee Coaching Software | #5 in Employee Coaching Software |
| Best for | Enterprise coaching with broad HR integrations | Internal and external coach program management |
| Pricing model | Paid | Paid |
| Starting price | Pricing on request | — |
| Free plan | Not checked yet | — |
| Free trial | — | — |
| Deployment | Cloud, Mobile | Cloud, Mobile |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Support | Email, Docs | |
| Compliance | SOC 2, GDPR, SSO/SAML | GDPR, SSO/SAML |
| Integrations | 6 integrations | 2 integrations |
| Built for | Enterprise, Mid-market | Small business, Mid-market, Enterprise |
| Features AceUp 6/6 · Sama 6/6 | ||
| Coach matching | ✓ | ✓ |
| Session management | ✓ | ✓ |
| Development tracking | ✓ | ✓ |
| Manager tools | ✓ | ✓ |
| Mobile apps | ✓ | ✓ |
| Single sign-on | ✓ | ✓ |
| Specs | ||
| Coaching formats | Mixed | Mixed |
| Our review | ||
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| Cons |
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| Our verdict | AceUp is an enterprise coaching platform for organizations supporting executives, managers, emerging leaders, teams, and broader employee populations. It combines one-to-one sessions with certified coaches, an AI coaching companion called… Read the review → |
Sama is a coaching and talent development platform for organizations running structured employee coaching programs. It combines AI-assisted matching based on goals and industry experience with one-to-one coaching through video, calls, and… Read the review → |
Strengths and trade-offs
AceUp — where it wins
- Combines certified human coaching with an AI coaching companion
- Covers matching, scheduling, goals, assessments, and outcome reporting
- Connects with Slack, Teams, Zoom, Workday, SAP SuccessFactors, and Oracle
Where it doesn't
- Pricing requires a discovery call or sales contact
- Broad program scope may exceed the needs of simple coaching buyers
- AI coaching access is documented on mobile, without a verified app-store listing
Sama — where it wins
- AI-assisted matching uses goals and industry experience.
- Supports 1:1, team, internal, and external coaching programs.
- Analytics include progress, impact, performance, and anonymized insights.
Where it doesn't
- Pricing uses a contact-sales model with no free plan.
- Integrations are listed for HR systems and learning systems.
- Published Enterprise highlights mirror the Professional plan highlights.
- AceUp9.1/10 · Pricing on request
A broad enterprise coaching platform spanning people, programs, and progress.
Visit AceUpFull verdict → - Sama8.8/10 · Pricing on request
A broad coaching platform for managing coaches, programs, progress, and organizational insights.
Visit SamaFull verdict →
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All employee coaching software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update







