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Head-to-head · Employee Coaching Software

AceUp vs Sama

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score AceUp #3 in Employee Coaching Software 9.1/10 Pricing on request ✓ 6 of 6 features Visit AceUp
Sama #5 in Employee Coaching Software 8.8/10 Pricing on request ✓ 6 of 6 features Visit Sama

AceUp leads on 0 checks, Sama on 0, and 7 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAceUp · 9.1/10

AceUp scores higher on our rubric for employee coaching software: 9.1 against 8.8 out of 10; our editors rank them #3 and #5.

AceUp is the better fit for enterprise coaching with broad HR integrations. Sama is the better fit for internal and external coach program management.

  • AceUp fits best

    Enterprise coaching with broad HR integrations

  • Sama fits best

    Internal and external coach program management

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature AceUp 9.1/10 Visit ↗ Sama 8.8/10 Visit ↗
At a glance
Editor score 9.1 8.8
Ranking #3 in Employee Coaching Software #5 in Employee Coaching Software
Best for Enterprise coaching with broad HR integrations Internal and external coach program management
Pricing model Paid Paid
Starting price Pricing on request —
Free plan Not checked yet —
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Docs Email
Compliance SOC 2, GDPR, SSO/SAML GDPR, SSO/SAML
Integrations 6 integrations 2 integrations
Built for Enterprise, Mid-market Small business, Mid-market, Enterprise
Features AceUp 6/6 · Sama 6/6
Coach matching ✓ ✓
Session management ✓ ✓
Development tracking ✓ ✓
Manager tools ✓ ✓
Mobile apps ✓ ✓
Single sign-on ✓ ✓
Specs
Coaching formats Mixed Mixed
Our review
Pros
  • Combines certified human coaching with an AI coaching companion
  • Covers matching, scheduling, goals, assessments, and outcome reporting
  • Connects with Slack, Teams, Zoom, Workday, SAP SuccessFactors, and Oracle
  • AI-assisted matching uses goals and industry experience.
  • Supports 1:1, team, internal, and external coaching programs.
  • Analytics include progress, impact, performance, and anonymized insights.
Cons
  • Pricing requires a discovery call or sales contact
  • Broad program scope may exceed the needs of simple coaching buyers
  • AI coaching access is documented on mobile, without a verified app-store listing
  • Pricing uses a contact-sales model with no free plan.
  • Integrations are listed for HR systems and learning systems.
  • Published Enterprise highlights mirror the Professional plan highlights.
Our verdict

AceUp is an enterprise coaching platform for organizations supporting executives, managers, emerging leaders, teams, and broader employee populations. It combines one-to-one sessions with certified coaches, an AI coaching companion called…

Read the review →

Sama is a coaching and talent development platform for organizations running structured employee coaching programs. It combines AI-assisted matching based on goals and industry experience with one-to-one coaching through video, calls, and…

Read the review →
  1. AceUpEmployee Coaching Software 9.1Pricing on request
  2. SamaEmployee Coaching Software 8.8Pricing on request

Strengths and trade-offs

  • AceUp — where it wins

    • Combines certified human coaching with an AI coaching companion
    • Covers matching, scheduling, goals, assessments, and outcome reporting
    • Connects with Slack, Teams, Zoom, Workday, SAP SuccessFactors, and Oracle

    Where it doesn't

    • Pricing requires a discovery call or sales contact
    • Broad program scope may exceed the needs of simple coaching buyers
    • AI coaching access is documented on mobile, without a verified app-store listing
  • Sama — where it wins

    • AI-assisted matching uses goals and industry experience.
    • Supports 1:1, team, internal, and external coaching programs.
    • Analytics include progress, impact, performance, and anonymized insights.

    Where it doesn't

    • Pricing uses a contact-sales model with no free plan.
    • Integrations are listed for HR systems and learning systems.
    • Published Enterprise highlights mirror the Professional plan highlights.
  • AceUp9.1/10 · Pricing on request

    A broad enterprise coaching platform spanning people, programs, and progress.

    Visit AceUpFull verdict →
  • Sama8.8/10 · Pricing on request

    A broad coaching platform for managing coaches, programs, progress, and organizational insights.

    Visit SamaFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update