Head-to-head · Employee Coaching Software
AceUp vs Sama
AceUp leads on 0 checks, Sama on 0, and 7 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreSama · 7.0/10
Our editors rank AceUp at #3 and Sama at #5 for employee coaching software; AceUp has no rubric score yet (facts researched, not yet scored), so the checks below decide.
AceUp is the better fit for enterprise coaching with broad HR integrations. Sama is the better fit for internal and external coach program management.
- AceUp fits best
Enterprise coaching with broad HR integrations
- Sama fits best
Internal and external coach program management
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Side by side
| Feature | AceUp —/10 Visit ↗ | Sama 7.0/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | — | 7.0 |
| Ranking | #3 in Employee Coaching Software | #5 in Employee Coaching Software |
| Best for | Enterprise coaching with broad HR integrations | Internal and external coach program management |
| Pricing model | Paid | Paid |
| Starting price | Not published | Not published |
| Free plan | Not published | — |
| Free trial | — | — |
| Deployment | Cloud, Mobile | Cloud, Mobile |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Support | Email, Docs | |
| Compliance | SOC 2, GDPR, SSO/SAML | GDPR, SSO/SAML |
| Integrations | 6 integrations | 2 integrations |
| Built for | Enterprise, Mid-market | Small business, Mid-market, Enterprise |
| Features AceUp 6/6 · Sama 6/6 | ||
| Coach matching | ✓ | ✓ |
| Session management | ✓ | ✓ |
| Development tracking | ✓ | ✓ |
| Manager tools | ✓ | ✓ |
| Mobile apps | ✓ | ✓ |
| Single sign-on | ✓ | ✓ |
| Specs | ||
| Coaching formats | Mixed | Mixed |
| Our review | ||
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| Cons |
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| Our verdict | AceUp is an enterprise coaching platform for organizations supporting executives, managers, emerging leaders, teams, and broader employee populations. It combines one-to-one sessions with certified coaches, an AI coaching companion called… Read the review → |
Sama is a coaching and talent development platform for organizations running structured employee coaching programs. It combines AI-assisted matching based on goals and industry experience with one-to-one coaching through video, calls, and… Read the review → |
Strengths and trade-offs
AceUp — where it wins
- Combines certified human coaching with an AI coaching companion
- Covers matching, scheduling, goals, assessments, and outcome reporting
- Connects with Slack, Teams, Zoom, Workday, SAP SuccessFactors, and Oracle
Where it doesn't
- Pricing requires a discovery call or sales contact
- Broad program scope may exceed the needs of simple coaching buyers
- AI coaching access is documented on mobile, without a verified app-store listing
Sama — where it wins
- AI-assisted matching uses goals and industry experience.
- Supports 1:1, team, internal, and external coaching programs.
- Analytics include progress, impact, performance, and anonymized insights.
Where it doesn't
- Pricing uses a contact-sales model with no free plan.
- Integrations are listed for HR systems and learning systems.
- Published Enterprise highlights mirror the Professional plan highlights.
- AceUp—/10 · Pricing on request
A broad enterprise coaching platform spanning people, programs, and progress.
Visit AceUpFull verdict → - Sama7.0/10 · Pricing on request
A broad coaching platform for managing coaches, programs, progress, and organizational insights.
Visit SamaFull verdict →
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All employee coaching software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026







