AB Tasty vs Optimizely Personalization

AB Tasty9.0Visit Optimizely Personalization8.8Visit

Higher score AB Tasty #3 in Website Personalization Software 9.0/10 Pricing on request ✓ 2 of 5 features Visit AB Tasty

vs

Optimizely Personalization #5 in Website Personalization Software 8.8/10 Pricing on request ✓ 5 of 5 features Visit Optimizely

• AB Tasty fits best

  Experimentation-led web and mobile teams

• Optimizely Personalization fits best

  Web personalization with recommendations

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Side by side

Feature	AB Tasty 9.0/10 Visit ↗	Optimizely Personalization 8.8/10 Visit ↗
At a glance
Editor score	9.0	8.8
Ranking	#3 in Website Personalization Software	#5 in Website Personalization Software
Best for	Experimentation-led web and mobile teams	Web personalization with recommendations
Pricing model	Paid	Paid
Starting price	Pricing on request	—
Free plan	Not checked yet	Not checked yet
Free trial	—	—
Deployment	Cloud, Mobile	Cloud
Platforms	Web, iOS, Android	Web
Support	Email, Phone, Docs · 24/7	Phone, Tickets, Community, Docs
Compliance	ISO 27001, GDPR, PCI DSS, SOC 2	SOC 2, ISO 27001, GDPR, PCI DSS, SSO/SAML
Built for	Mid-market, Enterprise	Mid-market, Enterprise
Features AB Tasty 2/5 · Optimizely Personalization 5/5
Audience targeting	✓	✓
Real-time targeting	Not checked yet	✓ (best)
Web experimentation	Not checked yet	✓ (best)
Predictive personalization	Not checked yet	✓ (best)
Visual editor	✓	✓
Specs
Web channel coverage	Not checked yet	Web only
Our review
Pros	Supports web, iOS, Android, and API-based implementations Combines visual editing, targeting, testing, and feature flags Offers server-side testing, mobile SDKs, and bandit allocation	Real-time behavioral and geographic audience targeting Visual page editing without code plus experience experimentation Recommendations, re-engagement offers, and campaign measurement
Cons	Pricing uses custom proposals rather than fixed public plans There is no free trial or free version Its broad feature set may exceed narrow testing needs	Pricing requires contacting Optimizely for an individual package Personalization channels are focused on the web The single listed plan may offer less packaging clarity for buyers
Our verdict	AB Tasty is an experimentation and experience-optimization platform for teams improving digital journeys across websites, mobile applications, and connected products. It supports A/B, A/B/n, split, multivariate, multi-page, and A/A… Read the review →	Optimizely Personalization is a web personalization product for marketing and digital teams. It helps organizations create audience-based experiences, adapt content to visitor behavior in real time, and measure campaign performance. Its… Read the review →

Strengths and trade-offs

• AB Tasty — where it wins

  • Supports web, iOS, Android, and API-based implementations
  • Combines visual editing, targeting, testing, and feature flags
  • Offers server-side testing, mobile SDKs, and bandit allocation

  Where it doesn't

  • Pricing uses custom proposals rather than fixed public plans
  • There is no free trial or free version
  • Its broad feature set may exceed narrow testing needs

• Optimizely Personalization — where it wins

  • Real-time behavioral and geographic audience targeting
  • Visual page editing without code plus experience experimentation
  • Recommendations, re-engagement offers, and campaign measurement

  Where it doesn't

  • Pricing requires contacting Optimizely for an individual package
  • Personalization channels are focused on the web
  • The single listed plan may offer less packaging clarity for buyers

• AB Tasty9.0/10 · Pricing on request

  A broad experimentation suite for teams that need testing, targeting, and rollout controls.

  Visit AB TastyFull verdict →
• Optimizely Personalization8.8/10 · Pricing on request

  A broad web personalization toolkit with recommendations, targeting, experimentation, and measurement.

  Visit OptimizelyFull verdict →