Best Email Marketing Software in 2026: our top 5 — what are you using?

Our editors rank 187 tools in Email Marketing Software from their official pricing, plan and product pages. The current top 5:

  1. Klaviyo — 9.3/10 · Free plan
    A strong fit for ecommerce teams that need behavioral personalization across channels.
  2. ActiveCampaign — 9.2/10 · 14-day trial
    A mature choice for complex automation, segmentation, and large contact lists.
  3. Mailchimp — 9.1/10 · Free plan · 14-day trial
    A broad email marketing suite with a free plan and $13 monthly paid entry.
  4. GetResponse — 9.0/10 · Free plan · paid from $15.58/mo (annual) · 14-day trial
    A mature email platform for automation, ecommerce campaigns, and growing teams.
  5. Zoho Campaigns — 8.9/10 · Free plan · 14-day trial
    A low-cost email platform with strong Zoho ecosystem coverage.

Full ranking, filters and every tool: https://www.itechguides.com/best/email-marketing-software/

What are you using right now, and what made you pick it? If a tool you rely on is missing, name it below.

— iTechGuides team · editorial ranking only (paid placements are never part of it) · updated Sep 2026